Mailchimp vs Birch
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while Birch ranges from $49–$1799/month. Mailchimp is typically 96% more affordable, though your actual cost depends on tier and team size.
VS
Mailchimp and Birch both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | Birch |
|---|---|---|
| Free | Free /month | $49 / |
| Essentials | $13 /month | $99 / |
| Standard | $20 /month | $249 / |
| Premium | $350 /month | $499 / |
| Pro ($150K spend) | — | $799 / |
| Pro ($300K spend) | — | $1.3K / |
| Pro ($500K spend) | — | $1.8K / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mailchimp
6 scenarios$45/month ($540/year)
Small Business (2,500 Contacts)
Standard plan at 2,500 contact tier with 30,000 monthly sends
$230/month ($2,760/year)
Growing Business (25,000 Contacts)
Standard plan at 25,000 contact tier with 300,000 monthly sends
$0/month
Micro Business on Free Plan
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Market Intelligence
Mailchimp
- Median annual cost
- $500
- Based on
- 410 deals
Birch
- Median annual cost
- $230
- Based on
- 135 deals
Contract Terms
| Term | Mailchimp | Birch |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Cancel anytime; no refunds for unused portion of billing period | Immediate cancellation allowed but no refunds on annual plans |
| Minimum commitment | None; month-to-month by default | Month-to-month for monthly plans, 1 year for annual plans |
| Price escalation | 15-30% of license costs | — |