Social Media Management pricing across 24 tracked products: entry-tier median $29, top-tier median $200. Cheapest: Buffer. Most premium: Brandwatch. Updated October 2026.
Social Media Management pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; quote-only products are listed but left out of the medians.
Entry-tier median is $29, top-tier median $200 (products with published prices only).
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Agorapulse | $79 | $139 | $199 | month |
| Brand24 | $199 | $399 | $1,499 | month |
| Brandwatch | $800 | $2,500 | $5,000 | month |
| Buffer | $0 | $5.00 | $10 | month |
| ContentStudio | $19 | $59 | $99 | month |
| Emplifi (formerly Socialbakers) | $1,249 | $2,499 | $2,499 | month |
| Hootsuite | $99 | $199 | $399 | month |
| Iconosquare | $0 | $76 | $139 | month |
| Khoros Marketing | Custom | Custom | Custom | month |
| Later | $25 | $50 | $110 | month |
| Loomly | $49 | $249 | $332 | month |
| Metricool | $0 | $105 | $210 | month |
| NapoleonCat | $79 | $272 | $465 | month |
| Planable | $33 | $49 | $49 | month |
| Publer | $0 | $5.00 | $10 | month |
| Sendible | $35 | $392 | $750 | month |
| Snapchat for Business | Custom | Custom | Custom | month |
| SocialBee | $29 | $49 | $99 | month |
| SocialBee | $29 | $64 | $99 | month |
| SocialPilot | $17 | $85 | $200 | month |
| Sprinklr | Custom | Custom | Custom | month |
| Sprout Social | $0 | $199 | $399 | month |
| Tailwind App | $0 | $21 | $42 | month |
| Vista Social | $79 | $149 | $349 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier. Custom means the vendor publishes no list price (quote only); those rows are left out of the medians.
Across 24 tracked products, the entry-tier median is $29 and the top-tier median is $200. Individual products vary significantly — see the per-product table above.
Buffer has the lowest entry-tier price in our tracked set.
Brandwatch has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.