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All Sprinklr Plans & Pricing

Prices unverified — last checked Jun 14, 2026

Plan Monthly Annual Best For
Sprinklr Service Contact Sales Contact Sales Not specified
Sprinklr Insights Contact Sales Contact Sales Not specified
Sprinklr Marketing Contact Sales Contact Sales Not specified
Sprinklr Social Contact Sales Contact Sales Not specified
Unified-CXM Platform Contact Sales Contact Sales Not specified
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Sprinklr Service

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Sprinklr Marketing

Sprinklr Social

Unified-CXM Platform

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Last verified:
High confidence

Sprinklr uses custom pricing as of October 2026 with 5 plans available. Contact Sprinklr directly for a personalized quote. The median contract is $400,000/year based on 5 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Sprinklr offers 5 pricing tiers: Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, Unified-CXM Platform.

Compared to other social media management software, Sprinklr is positioned at the budget-friendly price point.

  • Median contract: $400,000/yr from 5 buyer reports Directional
  • 11 documented hidden costs beyond list price
  • G2 rating: 4.2 out of 5 from 2,177 reviews (as of Oct 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Sprinklr cost?

Sprinklr uses custom pricing across 5 plans. Contact Sprinklr directly for a personalized quote. Plans include Sprinklr Service (custom pricing), Sprinklr Insights (custom pricing), Sprinklr Marketing (custom pricing), Sprinklr Social (custom pricing), Unified-CXM Platform (custom pricing).

Sprinklr Pricing Overview

Sprinklr uses custom pricing — contact their sales team for a quote. The Sprinklr Service plan requires contacting sales for a custom quote. The Sprinklr Insights plan requires contacting sales for a custom quote. The Sprinklr Marketing plan requires contacting sales for a custom quote. The Sprinklr Social plan requires contacting sales for a custom quote. The Unified-CXM Platform plan requires contacting sales for a custom quote.

Sprinklr with a $50,000–$100,000 minimum commitment.

The median Sprinklr customer pays $400,000/year based on 5 third-party buyer reports.

There are at least 11 documented hidden costs beyond Sprinklr's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Request Sprinklr Pricing

Sprinklr is an enterprise Unified-CXM platform with fully custom pricing across all product lines — Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and the full Unified-CXM Platform. All plans require direct sales engagement and are quoted based on company size, modules selected, and user count. No public tiers, free plan, or trial are offered.

How Sprinklr Pricing Compares

Compare Sprinklr pricing against top alternatives in Social Media Management.

Agorapulse $79-$199/user/month View pricing → Brand24 $199-$1499/month View pricing → Brandwatch $800-$5000/month View pricing →

Compare Sprinklr vs Alternatives

Before committing to Sprinklr, compare pricing with these 3 alternatives in the same category.

VSAgorapulse
From $79/user/month

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VSBrand24
From $199/month

Solo entrepreneurs and freelancers tracking a single brand

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VSBrandwatch
From $800/month

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What Companies Actually Pay for Sprinklr

The median Sprinklr buyer pays $400,000/year based on 5 third-party buyer reports.

What companies actually pay $400,000/yr Median across 5 third-party buyer reports Directional
Review scores
TrustRadius 8.2out of 10 (165)
Trustpilot 1out of 5 (3)
G2 4.2out of 5 (2,177)
Third-party review aggregates, as of Oct 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Support quality drops sharply after contract signing — offshore team responds with video links, no direct human contactAI sentiment and QA scoring produces systematically incorrect results, putting agent jobs at riskEU deployment is a different, inferior system with fewer features than the US versionInterface is unintuitive and many integrations are reported to not function correctly
Source: aggregated from 5 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Sprinklr Pricing Compares

Software Starting Price Top Price
Sprinklr Custom Custom
Agorapulse $99/user/month $199/user/month
Brand24 $249/month $1499/month
Brandwatch $800/month $5000/month
Buffer Free $12/month
Hootsuite $99/month $399/month

Browse all Social Media Management pricing →

11 Sprinklr Hidden Costs Beyond the List Price

Beyond the listed price, Sprinklr has at least 11 documented hidden costs that can significantly increase total cost of ownership.

Watch for 11 hidden costs
  • Professional Services & Implementation $25,000 to $150,000+; 15–30% (source dated Jul 2026)
    high 1 source
    Grounded summary AI Token Consumption (BYOK - Bring Your Own Key): Sprinklr charges a platform license for AI integration, but buyers often pay their Large Language Model (LLM) provider (e.g., OpenAI, Azure) separately for actual token consumption.
  • Training & Change Management $5,000–$50,000+; $10,000 to $20,000
    medium 1 source
    Grounded summary Training and Change Management: Budgeting $5,000–$50,000+ for comprehensive onboarding is recommended, as training can take longer than expected due to the platform's complexity.
  • Custom Integrations $10,000–$50,000+
    medium 1 source
    Grounded summary Custom Integrations: Integrating Sprinklr with proprietary CRM, data warehouses, or legacy systems can cost $10,000–$50,000+.
  • Extended Data Retention $5,000–$20,000
    low 1 source
    Grounded summary Extended Data Retention: Storing historical data for 36+ months can incur annual fees of $5,000–$20,000.
  • Overage Fees 20–50%
    high 1 source
    Grounded summary Overage Fees: Exceeding monthly message or campaign volume limits can result in overage fees that are 20–50% higher than baseline per-unit pricing.
  • Annual Maintenance Fees 15–20%
    medium 1 source
    Grounded summary Minimum Commitment: Enterprise contracts typically start with minimum annual commitments of $50,000–$100,000.
  • AI Token Consumption (BYOK)
    medium 1 source
    Grounded summary AI Token Consumption (BYOK - Bring Your Own Key): Sprinklr charges a platform license for AI integration, but buyers often pay their Large Language Model (LLM) provider (e.g., OpenAI, Azure) separately for actual token consumption.
  • Premium Support Tiers
    low 1 source
    Grounded summary Premium Support Tiers: Faster Service Level Agreements (SLAs), named Customer Success Managers (CSMs), and 24/7 coverage often sit above standard support and may require additional payment.
  • Post-Sale Support Degradation 5-15% of license costs
    high 1 source
    Trustpilot “their account manager will show you a shiny product whilst trying to onboard you but once terms are signed, you get to talk to a support system in another country which just sends videos to answer questions - no real human contact and the system i...”
  • EU Region — Separate, Feature-Reduced Platform 10-25% of license costs
    high 1 source
    Trustpilot “if you are in the EU...it is a totally different system. It is SHOCKINGLY BAD”
  • AI Sentiment Scoring Errors — Manual Audit Overhead 5-10% of license costs
    high 1 source
    Trustpilot “sprinklr is in the negative for assessing a persons sentiment and that causes disciplinary action on the agents useing the platform...”
Tip

Ask your Sprinklr sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry Trustpilot Consumer reviews TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 12 source citations total.

Sprinklr Contract Terms

Sprinklr contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Minimum Commitment $50,000–$100,000

Sprinklr Pricing FAQ

01 Does Sprinklr offer a free plan?

Sprinklr does not have a free plan.

02 What are the available pricing tiers for Sprinklr?

Sprinklr offers Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Unified-CXM Platform.

03 How is pricing determined for Sprinklr plans?

All Sprinklr plans, including Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Unified-CXM Platform, have custom pricing.

04 How much does Sprinklr cost?

Sprinklr does not publish public pricing. All products — Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and the full Unified-CXM Platform — are custom-quoted based on your organization's size and requirements. You must contact Sprinklr sales for a tailored quote.

05 Is there a free trial or free plan for Sprinklr?

Sprinklr does not offer a free tier. All plans are enterprise-grade and require a direct sales engagement to begin.

06 What should I negotiate before signing a Sprinklr contract?

Reviewers warn that pre-sales support is attentive but post-signature support shifts to offshore teams with limited direct human contact. Before signing, negotiate explicit support SLAs, named account contacts, and escalation paths. If you are in the EU, specifically request a demo of the EU environment and verify feature parity versus the US platform.

07 Does Sprinklr work the same in the EU as in the US?

No — at least one reviewer reports that the EU deployment is a materially different system from the US version. EU-based organizations should request a full demo of the EU-specific environment before committing and negotiate contractual feature parity guarantees.

08 Is Sprinklr's AI quality scoring reliable for contact center use?

Reviewers have reported systematic errors in Sprinklr's AI sentiment and QA scoring — including misclassifying polite neutral responses as negative and scoring upset-customer interactions highly. Before deploying the QA or workforce management modules, plan for a manual audit layer and test the scoring on a representative sample of your interactions.

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