Price checkMonthly
Launch$39/per month/moScale$83/per month/moExcel$139/per month/mo
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Quick Answer
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Iconosquare costs $33 to $139 per per month as of May 2026, with 4 plans available. Plans: Launch at $39/per month, Scale at $83/per month, and Excel at $139/per month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

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Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Iconosquare offers 4 pricing tiers: Launch, Scale, Excel, Custom. Paid plans include Launch at $39/per month (33 per month billed annually), Scale at $83/per month (69 per month billed annually), Excel at $139/per month (116 per month billed annually). The Scale plan is expanding brands and small agencies that need listening, campaign analytics, and team collaboration.

Compared to other social media management software, Iconosquare is positioned at the mid-market price point.

  • 3 documented hidden costs beyond list price
Last verified: | Sources: 2 pricing pages and reviews

How much does Iconosquare cost?

Iconosquare pricing starts at $33/per month across 4 plans, with enterprise pricing available on request. Plans include Launch at $39/per month, Scale at $83/per month, Excel at $139/per month, Custom (custom pricing).

Iconosquare Pricing Overview

Iconosquare has 4 pricing plans ranging from $33 to $139/per month. The Launch plan costs $39/per month, best for solo creators and small brands managing a handful of social profiles. The Scale plan costs $83/per month, best for expanding brands and small agencies that need listening, campaign analytics, and team collaboration. The Excel plan costs $139/per month, best for larger marketing teams and agencies that need white-label reporting, dedicated support, and longer data retention. The Custom plan requires contacting sales for a custom quote and is designed for enterprises and agencies that exceed excel's profile/user limits or need custom integrations.

There are at least 3 documented hidden costs beyond Iconosquare's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 6, 2026 from 2 independent sources.

Start Iconosquare Free Trial — 14 Days
Iconosquare is a social media management and analytics platform built around Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Pinterest. Originally launched as Statigram in 2011, it's evolved into a full-stack tool for scheduling, listening, reporting, and competitive benchmarking — particularly popular with mid-market brands and agencies that lean heavily on analytics. The current US plans are Launch at $39/month (1 user, 5 social profiles, 100 posts/month, standard analytics and reports), Scale at $83/month (3 users, 5 profiles, unlimited posts, campaign analytics, social listening, community management, collaboration tools), and Excel at $139/month (6 users, dedicated CSM, personalized onboarding, priority support, white-label reporting, unlimited data retention). Annual billing saves roughly 17% — about 2 months free — bringing Launch to $33/mo, Scale to $69/mo, and Excel to $116/mo on a monthly-equivalent basis. A Custom plan is available for agencies and enterprises that need more profiles, users, or tailored integrations. Every paid plan includes a 14-day free trial with no credit card required.

How Iconosquare Pricing Compares

Compare Iconosquare pricing against top alternatives in Social Media Management.

Brand24 $249-$699/month View pricing → Brandwatch $800-$5000/month View pricing → Buffer $0-$10/month View pricing →

All Iconosquare Plans & Pricing

Plan Monthly Annual Best For
Launch users: 1profiles: 5 $39 /per month (33 per month billed annually) $33 /per year (33 per month billed annually)Save 15% Solo creators and small brands managing a handful of social profiles
Scale users: 3 (add-ons available)profiles: 5 $83 /per month (69 per month billed annually) $69 /per year (69 per month billed annually)Save 17% Expanding brands and small agencies that need listening, campaign analytics, and team collaboration
Excel users: 6 (add-ons available)profiles: 5 $139 /per month (116 per month billed annually) $116 /per year (116 per month billed annually)Save 17% Larger marketing teams and agencies that need white-label reporting, dedicated support, and longer data retention
Custom users: Customprofiles: 20+ to unlimited Contact Sales Contact Sales Enterprises and agencies that exceed Excel's profile/user limits or need custom integrations
View all features by plan

Launch

  • 1 user
  • 5 social profiles
  • 100 posts/month
  • Standard analytics and reports
  • Cross-platform scheduling (Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Pinterest)
  • Mobile app
  • Email support
  • 14-day free trial

Scale

  • 3 users (add more at extra cost)
  • 5 social profiles
  • Unlimited posts
  • Campaign analytics
  • Social listening
  • Community management features
  • Collaboration tools
  • Standard reports
  • 14-day free trial

Excel

  • 6 users (add more at extra cost)
  • 5 social profiles
  • Unlimited posts
  • Dedicated Customer Success Manager
  • Personalized onboarding
  • Priority support
  • White-label reporting
  • Unlimited data retention
  • 14-day free trial

Custom

  • Tailored user and profile limits (up to unlimited)
  • Custom integrations
  • Dedicated account management
  • Flexible billing
  • Enterprise-grade support
  • Negotiated SLAs
Start Iconosquare Free Trial — 14 Days

Compare Iconosquare vs Alternatives

Before committing to Iconosquare, compare pricing with these 3 alternatives in the same category.

VSBrand24
From $249/month

Solo entrepreneurs and freelancers tracking a single brand

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VSBrandwatch
From $800/month

Researchers and analysts

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VSBuffer
Free

Individual creators testing the platform

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All Iconosquare alternatives & migration guides

What Companies Actually Pay for Iconosquare

Review scores
Trustpilot 2.6/5 (4)
Top pricing complaints
Scheduled posts not auto-publishingSocial profiles getting logged offSlow customer support response

Iconosquare Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo creator (1 user, Launch annual) $396 Year 1 total

Single creator managing 5 profiles with standard analytics.

Small agency (3 users, Scale annual) $828 Year 1 total

3-person agency with listening, campaign analytics, and collaboration tools.

Mid-size team (6 users, Excel annual) $1,392 Year 1 total

6-user team with dedicated CSM, white-label reports, and unlimited data retention.

Calculated from Launch annual pricing

How Iconosquare Pricing Compares

Software Starting Price Top Price
Iconosquare $33/per month $139/per month
Brand24 $249/month $699/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite $99/month $249/month
Later $25/month $80/month

Browse all Social Media Management pricing →

3 Iconosquare Hidden Costs Beyond the List Price

Beyond the listed price, Iconosquare has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Reliability and post-scheduling failures reported by users Time spent re-scheduling failed posts and following up with support
    medium 1 source
    Trustpilot "The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off. Nothing works, and the customer support doesn't answer!!"
  • Per-profile cap on all standard plans (5 profiles included) Custom plan negotiation required for 6+ brands
  • Per-extra-user add-on cost (Scale and Excel) ~$16/extra user/month
Tip

Ask your Iconosquare sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 4 source citations total.

How to Negotiate Iconosquare Pricing

Iconosquare contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Switch to annual billing high success

Annual billing saves about 17% — roughly 2 months free — across Launch ($39 → $33/mo), Scale ($83 → $69/mo), and Excel ($139 → $116/mo). The simplest lever once you've decided to commit.

Iconosquare pricing page
Negotiate per-user add-ons rather than upgrading to the next tier medium success

If you need 4 users on Scale (3 included), Iconosquare typically offers add-on user seats (~$16/mo per extra user) — usually cheaper than jumping to Excel for the user count alone, unless you also need its analytics or white-label features.

Iconosquare pricing page
Push for Custom pricing if you need 6+ profiles medium success

All paid tiers cap at 5 social profiles. If you manage more brands or accounts, Custom is the only path — and it's negotiable on profile count, user count, and integrations. Bring volume and timeline (annual commit, multi-year) to the conversation.

Iconosquare pricing page
High success Medium Low / difficult

Full negotiation guide →

Iconosquare Pricing FAQ

01 How much does Iconosquare cost?

Iconosquare's plans are Launch at $39/month, Scale at $83/month, and Excel at $139/month on monthly billing. Annual billing saves roughly 17% (about 2 months free), bringing the monthly-equivalent rates to $33, $69, and $116 respectively. A Custom plan is available for agencies and enterprises.

02 Does Iconosquare have a free trial?

Yes — every paid plan (Launch, Scale, Excel) includes a 14-day free trial with no credit card required.

03 Is there a free version of Iconosquare?

No permanent free plan. Iconosquare offers a 14-day free trial of any paid plan instead.

04 How many social profiles does each Iconosquare plan include?

Launch, Scale, and Excel all include 5 social profiles. The Custom plan can be negotiated for more (typically 20+ to unlimited). If you exceed 5 profiles, Custom is the path.

05 Can I add more users to an Iconosquare plan?

Yes — Scale (3 users included) and Excel (6 users included) both let you add additional user seats for an extra fee. Add-ons are typically priced around $16/user/month.

06 How much can you save by paying annually on Iconosquare?

Annual billing saves approximately 15–17% compared to monthly billing. The Launch plan drops from $39/month to $33/month, Scale from $83 to $69, and Excel from $139 to $116 per month.

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