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Customer ExperienceCustomEmployee ExperienceCustomQualtricsCustom
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All Qualtrics Plans & Pricing

Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page

Plan Monthly Annual Best For
Qualtrics checked Nov 5, 2026 Contact Sales Contact Sales Not specified
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Customer Experience

  • Unlimited users
  • Multi-channel feedback
  • CX analytics
  • Action planning

Employee Experience

  • Employee surveys
  • Engagement analytics
  • Action planning
  • 360 feedback

Qualtrics

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Estimate

Qualtrics doesn't publish prices — plans are quote-based. The median contract is $30,000/year based on 276 buyer-reported purchases (Vendr).

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Qualtrics offers 3 pricing tiers: Customer Experience, Employee Experience, Qualtrics. The Employee Experience plan is hr and people teams.

Compared to other survey software software, Qualtrics is positioned at the budget-friendly price point.

  • Median contract: $30,000/yr from 276 purchases Precise
  • Average negotiated discount: 11%
  • 4 documented hidden costs beyond list price
  • Contracts auto-renew — Must be negotiated out - auto-renewal is standard
Last verified:

How much does Qualtrics cost?

Qualtrics uses custom pricing across 3 plans. Contact Qualtrics directly for a personalized quote. Plans include Customer Experience (custom pricing), Employee Experience (custom pricing), Qualtrics (custom pricing).

Qualtrics Pricing Overview

Qualtrics doesn't publish prices — plans are quote-based. The Customer Experience plan requires contacting sales for a custom quote and is designed for customer experience teams. The Employee Experience plan requires contacting sales for a custom quote and is designed for hr and people teams. The Qualtrics plan requires contacting sales for a custom quote.

Qualtrics contracts auto-renew, with a 12 months minimum commitment, requiring Must be negotiated out - auto-renewal is standard notice to cancel.

The median Qualtrics customer pays $30,000/year based on 276 buyer-reported purchases (Vendr), with an average 11% discount available through negotiation.

There are at least 4 documented hidden costs beyond Qualtrics's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 20, 2026.

Try Qualtrics Free

How Qualtrics Pricing Compares

Compare Qualtrics pricing against top alternatives in Survey Software.

Google Forms $0-$22/user/mo Compare → Jotform $0-$129/user/mo Compare → SurveyMonkey $0-$92/user/mo Compare →

Compare Qualtrics vs Alternatives

Before committing to Qualtrics, compare pricing with these 3 alternatives in the same category.

VSGoogle Forms
Free

Basic use

Full comparison
VSJotform
Free

Getting started with forms

Full comparison
VSSurveyMonkey
Free

Casual users creating simple surveys

Full comparison

All Qualtrics alternatives & migration guides

What Companies Actually Pay for Qualtrics

The median Qualtrics buyer pays $30,000/year based on 276 buyer-reported purchases (Vendr), with an average 11% savings through negotiation.

What companies actually pay $30,000/yr Median across 276 buyer-reported purchases (Vendr) Precise
11% avg. savings
with negotiation
Review scores
TrustRadius 7.8out of 10 (408)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Pricing is not transparent and can end up much more expensive than expectedPoor customer service and support despite high costsConstant upselling of features that should be includedAnnual price increases are difficult to avoid
Source: Vendr buyer data — median of 276 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

Qualtrics Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Mid-Size CX Program Quote-based; not published

A 50-person organization using Qualtrics Customer Experience (quote-only; Qualtrics does not publish CX prices)

Enterprise Multi-Product Custom-quoted; no published price

A large enterprise using multiple XM products (CX + EE) with 200+ users on custom pricing

Calculated from listed tier pricing

How Qualtrics Pricing Compares

Software Starting Price Top Price
Qualtrics Custom Custom
AskNicely Custom Custom
Cvent Survey Custom Custom
Delighted $19/responses/month $249/responses/month
Formstack Surveys $83/month $299/month
Google Forms Custom Custom

Detailed pricing comparisons:

Browse all Survey Software pricing →

4 Qualtrics Hidden Costs Beyond the List Price

Beyond the listed price, Qualtrics has at least 4 documented hidden costs that can significantly increase total cost of ownership.

Watch for 4 hidden costs
  • Annual Price Increases (Uplifts) 5-9% of license costs
    high 3 sources
    Vendr “Qualtrics enforced a 5% uplift on our renewal on the same scope for a 1-year term.”
    Vendr “Qualtrics' Finance team is hammering down on making teams pay the 5%+ annual increase, unless it is stated otherwise on the contract.”
    Vendr “Qualtrics is implementing 5% uplifts across the board for renewals and they will not remove it despite significant growth.”
  • Overage Fees for Session/Response Limits Varies by contract and usage
    medium 1 source
    Vendr “We had exceeded our current allotment of sessions, resulting in the need to upgrade early. By doing this, Qualtrics agreed to waive the overages we had incurred, and offered a discounted price for the renewal as well.”
  • Feature Add-On Costs 10-20% of license costs
    medium 2 sources
    TrustRadius “The packages could be better set out, always seem like extra for a new feature”
    TrustRadius “However it is anything that new features always cost extra and it always feels like they are upselling parts of the platform. I'd rather the fee just include everything as standard.”
  • Surprise Price Increases on Contract Transitions Substantial increase over prior annual cost; varies by negotiation
    critical 2 sources
    Vendr “Our Qualtrics rep mentioned they plan to have all contracts on their new pricing model by end of this year (seems to be a 3 year commitment). If we renewed before June 21, there was a slight discount for pricing in years 2-3.”
    Vendr “Cloud professional plan has now moved to unlimited users at a new 2025 pricing, supplier also has introduced new terms.”
Tip

Ask your Qualtrics sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Vendr Verified buyer transactions TrustRadius Enterprise reviews Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 23 source citations total.

Qualtrics Contract Terms

Qualtrics contracts auto-renew and cannot be downgraded mid-term. Changes require Must be negotiated out - auto-renewal is standard. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must be negotiated out - auto-renewal is standard
Minimum Commitment 12 months
Mid-Term Downgrade Not allowed
Payment Terms Net 30 standard, Net 60 can be negotiated
Price Escalation 5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.'
Note

No evidence of ability to downgrade mid-contract. Customers who want to descope products at renewal face additional approval processes.

Based on 4 verified sources

How to Negotiate Qualtrics Pricing

Qualtrics contracts are negotiable — buyers save an average of 11% off list price. These 10 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 10 tactics
Cite Budget Constraints high success

Multiple successful negotiations involved citing tight budgets or lack of budget approval for proposed price increases. Qualtrics sales reps have been willing to escalate to Finance to waive uplifts when customers make it clear they don't have budget.

Vendr community insights
Multi-Year Commitment high success

Committing to multi-year contracts unlocks better pricing and can reduce annual costs. However, be aware that Qualtrics is moving toward requiring 3-year commitments as part of their new pricing model.

Vendr discount levers
Negotiate Uplift Language Upfront high success

The maximum uplift percentage stated in your contract will become the minimum increase at renewal. Always negotiate the lowest possible renewal uplift (aim for 3% or less) in initial contracts to protect yourself at renewal time.

Vendr community insights
Compare to Competitors high success

Qualtrics provided aggressive pricing when competing against Medallia and SurveyMonkey for new business. They are 'eager to win new business' so leverage competitive alternatives like SurveyMonkey, Alchemer, or SurveySparrow.

Vendr and Reddit community discussions
End of Quarter Timing medium success

Qualtrics sales reps have more flexibility and urgency to close deals at the end of quarters. One customer received a 10% discount for signing by end of month (and this was honored even when they missed the deadline).

Vendr discount levers and community insights
Contract Consolidation medium success

If you have multiple Qualtrics contracts with different end dates, consolidating them into one agreement can unlock bundling discounts and save administrative effort.

Vendr community insights
Leverage Expected Growth medium success

If you plan to increase usage or expand adoption, use this as leverage for better pricing. One customer avoided uplift by leveraging a potential upgrade during the term.

Vendr discount levers and community insights
Push Back on Auto-Renewal medium success

Auto-renewal is standard but can be removed through negotiation. Multiple customers successfully had auto-renewal clauses removed from their contracts.

Vendr community insights
Request Net 60 Payment Terms medium success

Standard payment terms are Net 30, but Net 60 (or even Net 60 Quarterly) can be negotiated. This is described as a 'huge win with Qualtrics' by procurement professionals.

Vendr community insights
Early Upgrade to Avoid Overages medium success

If approaching your session/response limits, negotiating an early upgrade can result in Qualtrics waiving accumulated overage fees and offering discounted renewal pricing.

Vendr community insights
High success Medium Low / difficult

Full negotiation guide →

Qualtrics Pricing FAQ

01 How much does Qualtrics cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Qualtrics have a free tier?

Yes. Qualtrics offers a free account with no expiration and no credit card required. It includes 500 responses, 3 active surveys, 30 questions per survey and 8 question types. A separate 30-day trial covers Strategic Research.

03 What are the main features of Qualtrics?

Key features include the items listed in the pricing tiers above.

04 Is Qualtrics worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 Can I negotiate Qualtrics pricing?

Yes, Qualtrics pricing is negotiable. Based on Vendr data, buyers save an average of 11% through negotiation. Key tactics include: citing budget constraints, committing to multi-year contracts, timing negotiations for end of quarter, consolidating multiple contracts, and leveraging competitive alternatives. For renewals specifically, push back hard on annual uplifts by emphasizing budget limitations - many customers have successfully reduced or eliminated 5%+ proposed increases.

06 What are common hidden costs with Qualtrics?

The main hidden costs are: (1) Annual price increases at renewal that can be difficult to avoid, (2) Overage fees when you exceed your allotted sessions or responses, (3) Add-on costs for new features that feel like they should be included, and (4) Significant price jumps when transitioning to Qualtrics' newer pricing model, which some customers report as a substantial increase over their previous annual cost.

07 What is Qualtrics' minimum contract term?

Qualtrics requires a minimum 12-month commitment. They will not offer shorter extension periods - when one customer requested a 3-month extension, they were told 12 months was the minimum and were offered a flat 12-month renewal. The company is increasingly pushing customers toward 3-year commitments as part of their new pricing model.

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