SurveyMonkey vs Qualtrics Pricing (2026)
Compare / SurveyMonkey vs Qualtrics
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Team size
25 seats

SurveyMonkey vs Qualtrics

Survey Software pricing comparison · 2026

SurveyMonkey has a free plan, then $30–$92/user/mo, while Qualtrics is quote-based.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit SurveyMonkey pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Qualtrics pricing
Discount programs →
Compare
2 products · Survey Software
Side-by-side · live
SurveyMonkey
SurveyMonkey starts with a free Basic plan that limits the number of responses you can vie
verified 3d ago
$600 $30K
View pricing →
Qualtrics
Qualtrics offers a free account (500 responses, 3 active surveys, 30 questions per survey)
verified 18d ago
$600 $30K
View pricing →
Recorded annual contract medians
SurveyMonkey median is $29K less than Qualtrics · different customer contracts; not a quote
Cheapest $600
Spread 98%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$600/yr
Vendr · n=59
Median annual
$30K/yr
Vendr · n=276 avg 11% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 14 sourced facts
10 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified 3d ago
Confidence Medium confidence
Sources 14 sourced facts
8 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified 2w ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Response Viewing Limits on Free Plan
    $39/month
    3 sources
  • Feature Restrictions Requiring Upgrades
    $39-$99/month
    2 sources
  • Paid Plans Required for Advanced Features
    $39-$92/user/month
    3 sources
  • Per-User Pricing for Team Plans
    $30-$92/user/month
    1 source
  • Audience Panel Add-on Costs
    $1-$5/response
    1 source
4 documented
  • Annual Price Increases (Uplifts)
    5-9% of license costs
    3 sources
  • Overage Fees for Session/Response Limits
    Varies by contract and usage
    1 source
  • Feature Add-On Costs
    10-20% of license costs
    2 sources
  • Surprise Price Increases on Contract Transitions
    Substantial increase over prior annual cost; varies by negotiation
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

SurveyMonkey
Qualtrics
Auto-renewal
—
Yes
Cancellation
—
Must be negotiated out - auto-renewal is standard
Commitment
—
12 months
Price escalation
Users report price increases over time; described as 'exorbitant pricing' and 'a price hike' in community discussions
5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.'
Can downgrade
—
No
Based on 6 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.3out of 5 (1,089)
Best for
Teams needing collaboration and shared survey management
Watch out
Free plan severely limited — only 10 responses viewable per survey
TrustRadius
7.8out of 5 (408)
Best for
Customer experience teams
Watch out
Pricing is not transparent and can end up much more expensive than expected
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit SurveyMonkey pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Qualtrics pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Survey Software

SurveyMonkey

Free plan; paid $30–$92
/user/mo
4 plans · Free tier
Full pricing breakdown →
VS
Survey Software

Qualtrics

Custom pricing
3 plans
Full pricing breakdown →

SurveyMonkey and Qualtrics both operate in the survey software category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan SurveyMonkey Qualtrics
Basic Free /month Custom
Team Advantage Custom Custom
Team Premier Custom Custom
Enterprise Custom —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

SurveyMonkey

2 scenarios
$1,080/year ($30/user/month × 3 users × 12 months)
Small Team — Team Advantage (3 users)
$3,312/year ($92/user/month × 3 users × 12 months)
Professional Team — Team Premier (3 users)

Qualtrics

2 scenarios
Quote-based; not published
Mid-Size CX Program
Custom-quoted; no published price
Enterprise Multi-Product

Market Intelligence

SurveyMonkey

Median annual cost
$600
Based on
59 deals

Qualtrics

Median annual cost
$30,000
Average negotiated discount
11%
Based on
276 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

SurveyMonkey 5 hidden costs

high
Response Viewing Limits on Free Plan $39/month
medium
Feature Restrictions Requiring Upgrades $39-$99/month (source dated Jan 2026)
medium
Paid Plans Required for Advanced Features $39-$92/user/month (source dated May 2025)
medium
Per-User Pricing for Team Plans $30-$92/user/month
medium
Audience Panel Add-on Costs $1-$5/response
See all SurveyMonkey hidden costs →

Qualtrics 4 hidden costs

high
Annual Price Increases (Uplifts) 5-9% of license costs
medium
Overage Fees for Session/Response Limits Varies by contract and usage
medium
Feature Add-On Costs 10-20% of license costs
critical
Surprise Price Increases on Contract Transitions Substantial increase over prior annual cost; varies by negotiation
See all Qualtrics hidden costs →

Contract Terms

Term SurveyMonkey Qualtrics
Auto-renewal — Yes
Cancellation — Must be negotiated out - auto-renewal is standard
Minimum commitment — 12 months
Price escalation Users report price increases over time; described as 'exorbitant pricing' and 'a price hike' in community discussions 5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.'
Can downgrade — No

Continue researching

SurveyMonkey

Qualtrics

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