Google Forms vs Qualtrics
Survey Software pricing comparison · 2026
Google Forms pricing ranges from $0–$22/month, while Qualtrics ranges from $125–$125/month. Google Forms is typically 89% more affordable, though your actual cost depends on tier and team size.
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Google Forms and Qualtrics both operate in the survey software category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Google Forms | Qualtrics |
|---|---|---|
| Free | Free /user/month | Custom |
| Starter | $7 /user/month | $125 / |
| Standard | $14 /user/month | Custom |
| Plus | $22 /user/month | Custom |
| Enterprise | Custom | — |
Market Intelligence
Google Forms
- Median annual cost
- $499
- Based on
- 314 deals
Qualtrics
- Median annual cost
- $30,000
- Average negotiated discount
- 11%
- Based on
- 276 deals