Google Forms vs Qualtrics
Survey Software pricing comparison · 2026
Google Forms has a free plan and quote-based paid plans, while Qualtrics is quote-based.
Google Forms
Google Forms is free to use with a personal Google account.
verified 18d ago
$499
$30K
Qualtrics
Qualtrics offers a free account (500 responses, 3 active surveys, 30 questions per survey)
verified 18d ago
$499
$30K
Recorded annual contract medians
Google
median is
$30K
less than
Qualtrics
· different customer contracts; not a quote
Cheapest
$499
Spread
98%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$499/yr
Vendr · n=314
Median annual
$30K/yr
Vendr · n=276
avg 11% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
Vendr median · 1 review platform
Last verified
2w ago
Confidence
Medium confidence
Sources
14 sourced facts
8 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified
2w ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Google Forms and Qualtrics both operate in the survey software category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Google Forms | Qualtrics |
|---|---|---|
| Free | Free /user/month | Custom |
| Included in Google Workspace | Custom | Custom |
| Qualtrics | — | Custom |
Market Intelligence
Google Forms
- Median annual cost
- $499
- Based on
- 314 deals
Qualtrics
- Median annual cost
- $30,000
- Average negotiated discount
- 11%
- Based on
- 276 deals