Typeform vs Qualtrics Pricing (2026)
Compare / Typeform vs Qualtrics
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Team size
25 seats

Typeform vs Qualtrics

Survey Software pricing comparison · 2026

Typeform costs $39–$379/mo, while Qualtrics is quote-based.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Typeform pricing
Discount programs →
Visit Qualtrics pricing
Discount programs →
Compare
2 products · Survey Software
Side-by-side · live
Typeform
Typeform pricing (US, verified October 2026) starts with a free plan (10 responses/month,
verified 7d ago
$9.4K $30K
View pricing →
Qualtrics
Qualtrics offers a free account (500 responses, 3 active surveys, 30 questions per survey)
verified 18d ago
$9.4K $30K
View pricing →
Recorded annual contract medians
Typeform median is $21K less than Qualtrics · different customer contracts; not a quote
Cheapest $9.4K
Spread 69%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$948/yr
year 1 license · flat plan price
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$9.4K/yr
Vendr · n=33 avg 25% negotiated
Median annual
$30K/yr
Vendr · n=276 avg 11% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
10 hidden-cost · 2 contract · Vendr median
Last verified 1w ago
Confidence Limited confidence
Sources 14 sourced facts
8 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified 2w ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Higher-Volume Usage Requires Expensive Plan Upgrades
    20-40% of license costs
    1 source
  • Response Volume Limits Drive Rapid Upsell
    15-30% of license costs
    3 sources
  • Branding Removal Requires Higher-Tier Plan
    $40/month additional ($79 Plus minus $39 Basic, monthly billing)
    2 sources
  • Enterprise HIPAA Compliance Requires Custom Plan
    $85-$200/month
    2 sources
  • Key Features Locked Behind Higher Plans
    Varies by plan; moving up a tier raises the monthly price
    2 sources
4 documented
  • Annual Price Increases (Uplifts)
    5-9% of license costs
    3 sources
  • Overage Fees for Session/Response Limits
    Varies by contract and usage
    1 source
  • Feature Add-On Costs
    10-20% of license costs
    2 sources
  • Surprise Price Increases on Contract Transitions
    Substantial increase over prior annual cost; varies by negotiation
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Typeform
Qualtrics
Auto-renewal
—
Yes
Cancellation
—
Must be negotiated out - auto-renewal is standard
Commitment
—
12 months
Price escalation
$39-$379/month depending on volume (month-to-month list prices)
5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.'
Can downgrade
—
No
Based on 6 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Individual users
Watch out
Pricing is considered too expensive relative to competitors
TrustRadius
7.8out of 5 (408)
Best for
Customer experience teams
Watch out
Pricing is not transparent and can end up much more expensive than expected
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Typeform pricing
Discount programs →
Visit Qualtrics pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Survey Software

Typeform

$39–$379
/mo
6 plans
Full pricing breakdown →
VS
Survey Software

Qualtrics

Custom pricing
3 plans
Full pricing breakdown →

Typeform and Qualtrics both operate in the survey software category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Typeform Qualtrics
Basic $39 /month Custom
Plus $79 /month Custom
Talent $119 /month Custom
Business $129 /month —
Growth Flow $379 /month —
Enterprise Custom —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Typeform

4 scenarios
$336/year ($28/month × 12)
Small Team Survey Use (Basic Plan)
$672/year ($56/month × 12)
Growing Business (Plus Plan, Annual)
$9,449/year (median)
Mid-Market Buyer (Vendr Negotiated)
, saving ~25% vs. list
See all 4 scenarios →

Qualtrics

2 scenarios
Quote-based; not published
Mid-Size CX Program
Custom-quoted; no published price
Enterprise Multi-Product

Market Intelligence

Typeform

Median annual cost
$9,449
Average negotiated discount
25%
Based on
33 deals

Qualtrics

Median annual cost
$30,000
Average negotiated discount
11%
Based on
276 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Typeform 5 hidden costs

medium
Higher-Volume Usage Requires Expensive Plan Upgrades 20-40% of license costs
high
Response Volume Limits Drive Rapid Upsell 15-30% of license costs
medium
Branding Removal Requires Higher-Tier Plan $40/month additional ($79 Plus minus $39 Basic, monthly billing)
high
Enterprise HIPAA Compliance Requires Custom Plan $85-$200/month
medium
Key Features Locked Behind Higher Plans Varies by plan; moving up a tier raises the monthly price
See all Typeform hidden costs →

Qualtrics 4 hidden costs

high
Annual Price Increases (Uplifts) 5-9% of license costs
medium
Overage Fees for Session/Response Limits Varies by contract and usage
medium
Feature Add-On Costs 10-20% of license costs
critical
Surprise Price Increases on Contract Transitions Substantial increase over prior annual cost; varies by negotiation
See all Qualtrics hidden costs →

Contract Terms

Term Typeform Qualtrics
Auto-renewal — Yes
Cancellation — Must be negotiated out - auto-renewal is standard
Minimum commitment — 12 months
Price escalation $39-$379/month depending on volume (month-to-month list prices) 5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.'
Can downgrade — No

Continue researching

Typeform

Qualtrics

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