Typeform vs Qualtrics
Survey Software pricing comparison · 2026
Typeform pricing ranges from $0–$349/month, while Qualtrics ranges from $125–$125/month. Typeform is typically 53% more affordable, though your actual cost depends on tier and team size.
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Typeform and Qualtrics both operate in the survey software category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Typeform | Qualtrics |
|---|---|---|
| Free | Free / | Custom |
| Basic | $29 / | $125 / |
| Plus | $59 / | Custom |
| Business | $99 / | Custom |
| Growth Essentials | $199 / | — |
| Growth Pro | $349 / | — |
| Enterprise | Custom | — |
Market Intelligence
Typeform
- Median annual cost
- $544
- Based on
- 28 deals
Qualtrics
- Median annual cost
- $30,000
- Average negotiated discount
- 11%
- Based on
- 276 deals
Contract Terms
| Term | Typeform | Qualtrics |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must be negotiated out - auto-renewal is standard |
| Minimum commitment | — | 12 months |
| Price escalation | $29-$349/month depending on volume | 5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.' |
| Can downgrade | — | No |