Reply.io vs Mailshake Pricing (2026)

Reply.io vs Mailshake

Sales Engagement pricing comparison · 2026

Reply.io pricing ranges from $49–$500/user/month, while Mailshake ranges from $29–$99/user/month. Mailshake is typically 77% more affordable, though your actual cost depends on tier and team size.

Sales Engagement

Reply.io

$49–$500
/user/month
4 plans
Full pricing breakdown →
VS
Sales Engagement

Mailshake

$29–$99
/user/month
4 plans
Full pricing breakdown →

Reply.io and Mailshake both operate in the sales engagement category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Reply.io Mailshake
Email Volume $49 /per user/month $29 /user/month
Multichannel $89 /per user/month $49 /user/month
AI SDR $500 /per month $99 /user/month
Agency $210 /per month Custom

What Users Say

Reply.io

Trustpilot
4.2/5 (25)
Top complaints
  • Misleading 'free trial' that requires upfront payment to properly evaluate
  • Base subscription worthless without significant additional spending
  • Poor user interface and non-intuitive design

Mailshake

Trustpilot
4.9/5 (25)
TrustRadius
7.9/10 (30)
Top complaints
  • Gmail/G Suite only - no support for Outlook or other email platforms
  • Pricing increases without advance notice
  • Some confusion in the email template editing and saving process

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Reply.io 4 hidden costs

medium
Email Warm-up Limitations $30-$90/month
high
LinkedIn Automation Add-on $40/user/month
high
Per-Seat Scaling Costs $89/user/month
critical
Severely Limited Base Plan Contact Allowance 100-200% of license costs
See all Reply.io hidden costs →

Mailshake 3 hidden costs

medium
Gmail/G Suite Account Required $6-$12/user/month
low
Additional Warmed-Up Email Accounts $11/month
low
Price Increases Over Time 10-20% of license costs
See all Mailshake hidden costs →

Contract Terms

Term Reply.io Mailshake
Auto-renewal
Cancellation
Minimum commitment
Price escalation $40/user/month 10-20% of license costs