Apollo vs Groove
Sales Engagement pricing comparison · 2026
Apollo pricing ranges from $0–$119/month, while Groove ranges from $100–$100/user/month. Apollo is typically 41% more affordable, though your actual cost depends on tier and team size.
VS
Apollo and Groove both operate in the sales engagement category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Apollo | Groove |
|---|---|---|
| Free | Free /user/month | $100 /user/month |
| Basic | $49 /user/month | — |
| Professional | $79 /user/month | — |
| Organization | $119 /user/month | — |
Market Intelligence
Apollo
- Median annual cost
- $239
- Based on
- 37 deals
Groove
- Median annual cost
- $564
- Based on
- 355 deals