Apollo vs Lemlist Pricing (2026)
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Team size
25 seats

Apollo vs Lemlist

Sales Engagement pricing comparison · 2026

Apollo pricing ranges from $0–$119/month, while Lemlist ranges from $69–$109/user/month. Apollo is typically 33% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Apollo pricing
Free plan limits → Discount programs →
Visit Lemlist pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Sales Engagement
Side-by-side · live
Apollo
Apollo pricing starts at $0/month on the Free plan with limited monthly credits for email
verified 9w ago
$239 $708
View pricing →
Lemlist
Lemlist pricing starts at $69/user/month for the Email plan, designed for cold email outre
verified 5w ago
$239 $708
View pricing →
Verdict · Vendr median · year 1
Apollo saves $469 vs Lemlist · 25 seats
Cheapest $239
Spread 66%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$24K/yr
year 1 license · $79/seat
Multichannel
$33K/yr
year 1 license · $109/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$239/yr
Vendr · n=37
Median annual
$708/yr
Vendr · n=26
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 23 sourced facts
17 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified 2mo ago
Confidence High confidence
Sources 20 sourced facts
15 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Per-Seat Multiplier
    $18,000-$48,000 annually
    1 source
  • Credit Expiration and Non-Rollover
    1 source
  • Overage Credit Costs
    $0.03-$0.05 per credit
    1 source
  • API Access and Additional Credits
    $200-$400/month
    1 source
  • Non-Gmail Email Integration
    1 source
5 documented
  • Token/Credit System Costs
    5-15% of license costs
    1 source
  • Per-Seat Scaling Costs
    $59-$99/user/month
    3 sources
  • Token/Credit Depletion After Trial
    Variable - not disclosed during trial
    1 source
  • Per-User Pricing Scales Aggressively for Teams
    $69-$109/user/month
    3 sources
  • Email Account Limits Require Plan Upgrades
    Requires plan upgrade or $20-40/month per additional inbox
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Apollo
Lemlist
Auto-renewal
Yes
Yes
Cancellation
—
—
Commitment
✓ 1 year (Enterprise contracts); self-serve plans offer monthly billing
—
Price escalation
No published schedule; Enterprise customers report being upsold to higher-tier plans than necessary by account managers
No published schedule; users report unexpected charges after cancellation
Can downgrade
No
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.5out of 5 (1,486)
Trustpilot
1.8out of 5 (21)
G2
4.7out of 5 (9,645)
Best for
Individual prospecting
Watch out
Account suspensions and permanent IP-based blocks disrupting paid access
Trustpilot
2.6out of 5 (25)
Best for
Teams focused on email outreach at any scale
Watch out
Poor and slow customer support — often takes hours or days to respond
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo pricing
Free plan limits → Discount programs →
Visit Lemlist pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Sales Engagement

Apollo

$0–$119
/month
4 plans · Free tier
Full pricing breakdown →
VS
Sales Engagement

Lemlist

$69–$109
/user/month
3 plans
Full pricing breakdown →

Apollo and Lemlist both operate in the sales engagement category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo Lemlist
Free Free /user/month $69 /user/month
Basic $49 /user/month $109 /user/month
Professional $79 /user/month Custom
Organization $119 /user/month —

Market Intelligence

Apollo

Median annual cost
$239
Based on
37 deals

Lemlist

Median annual cost
$708
Based on
26 deals

What Users Say

Apollo

G2
4.7out of 5 (9,645)
Trustpilot
1.8out of 5 (21)
TrustRadius
8.5out of 10 (1,486)
Top complaints
  • Account suspensions and permanent IP-based blocks disrupting paid access
  • Poor data quality — outdated contacts and duplicates with no refunds offered
  • Credits lost to billing errors or cycle resets with no support resolution

Lemlist

Trustpilot
2.6out of 5 (25)
Top complaints
  • Poor and slow customer support — often takes hours or days to respond
  • Buggy UI with broken features and frequent issues
  • Pricing perceived as too expensive relative to value delivered

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Apollo 13 hidden costs

high
Per-Seat Multiplier $18,000-$48,000 annually
medium
Credit Expiration and Non-Rollover
high
Overage Credit Costs $0.03-$0.05 per credit
medium
API Access and Additional Credits $200-$400/month
low
Non-Gmail Email Integration
See all Apollo hidden costs →

Lemlist 9 hidden costs

medium
Token/Credit System Costs 5-15% of license costs
high
Per-Seat Scaling Costs $59-$99/user/month
medium
Token/Credit Depletion After Trial Variable - not disclosed during trial
high
Per-User Pricing Scales Aggressively for Teams $69-$109/user/month
medium
Email Account Limits Require Plan Upgrades Requires plan upgrade or $20-40/month per additional inbox
See all Lemlist hidden costs →

Contract Terms

Term Apollo Lemlist
Auto-renewal Yes Yes
Cancellation — —
Minimum commitment 1 year (Enterprise contracts); self-serve plans offer monthly billing —
Price escalation No published schedule; Enterprise customers report being upsold to higher-tier plans than necessary by account managers No published schedule; users report unexpected charges after cancellation
Can downgrade No —

Continue researching

Apollo

Lemlist

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