Quick Answer
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MailerLite pricing varies by team size and features, ranging from $0 to $18 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

MailerLite offers 3 pricing tiers: Free, Growing Business, Advanced. Standard paid plans include Free at $0/month, Growing Business at $10/month (1,000 subscribers), Advanced at $18/month (1,000 subscribers). The Growing Business plan is growing lists needing unlimited sending and digital products.

Compared to other marketing automation software, MailerLite is positioned at the budget-friendly price point.

Last verified: January 2026 | Sources: 4 pricing pages and reviews

MailerLite is a budget-friendly email marketing platform designed for creators, small businesses, and agencies who want powerful features without complex pricing. Founded in 2010 and serving over 1.5 million users globally, MailerLite differentiates itself through an intuitive drag-and-drop editor, generous free tier, and transparent pricing that scales predictably with subscriber count. The platform offers email marketing, automation, landing pages, and website building - making it a comprehensive solution for solopreneurs and small teams.

MailerLite pricing starts at $0 for up to 1,000 subscribers (12,000 emails/month) and scales to $10/month for the Growing Business plan, with Advanced features at $18/month for the same subscriber count. Unlike enterprise-focused tools, MailerLite maintains its affordability at scale: 10,000 subscribers costs $50-90/month compared to $100-200+ on competitors. The platform's pricing is purely subscriber-based with unlimited email sending once you're on a paid plan, eliminating surprise overage fees.

In this pricing guide, we break down MailerLite's three tiers, explain exactly when each plan makes sense, reveal how pricing scales from 1,000 to 100,000+ subscribers, and compare MailerLite's total cost to alternatives like Mailchimp, ConvertKit, and Brevo for different business sizes.

All MailerLite Plans & Pricing

Plan Monthly Annual Best For
Free Subscribers: 1000Emails: 12,000/month Free Free 0 Creators and small businesses just starting email marketing
Growing Business Subscribers: Scales with priceEmails: Unlimited $10 /month (1,000 subscribers) $9 /month (1,000 subscribers)Save 10% Growing lists needing unlimited sending and digital products
Advanced Subscribers: Scales with priceEmails: Unlimited $18 /month (1,000 subscribers) $16 /month (1,000 subscribers)Save 11% Advanced marketers needing sophisticated automation and personalization
View all features by plan

Free

  • Up to 1,000 subscribers
  • 12,000 emails/month
  • Drag & drop editor
  • Email automation
  • Landing pages
  • Websites
  • Basic reporting
  • 24/7 email support

Growing Business

  • Unlimited emails
  • Sell digital products
  • Auto resend campaigns
  • Unlimited websites
  • Unsubscribe page builder
  • Dynamic emails
  • Remove MailerLite logo
  • Priority support

Advanced

  • All Growing Business features
  • Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automation
  • Auto resend to non-openers
  • Dynamic content
  • Preference center
  • Priority support
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Hidden Costs to Budget For

Watch for 8 hidden costs
  • Pricing scales with subscriber count: 2,500 subscribers = $21-36/month, 10,000 subscribers = $50-90/month depending on plan
  • Digital product sales incur payment processing fees (Stripe/PayPal standard rates of 2.9% + $0.30)
  • SMS marketing not included - requires integration with third-party services
  • Advanced automation features (multiple triggers, complex conditions) only available on Advanced plan
  • Remove MailerLite branding requires Growing Business plan minimum ($10/month)
  • Free plan limited to 1 website and 1 site - unlimited sites require Growing Business
  • Priority support only on paid plans - free plan has 24/7 email support but slower response
  • Inactive subscribers still count toward your limit unless manually cleaned
Tip

Ask your MailerLite sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does MailerLite cost?

MailerLite offers a free plan for up to 1,000 subscribers (12,000 emails/month). Paid plans start at $10/month for Growing Business and $18/month for Advanced at 1,000 subscribers. Pricing scales with subscriber count: 2,500 subscribers costs $21-36/month, 10,000 subscribers costs $50-90/month depending on features.

02 Is MailerLite free?

Yes, MailerLite offers a permanent free plan for up to 1,000 subscribers with 12,000 emails per month. The free tier includes email automation, landing pages, websites, and 24/7 support - far more generous than most competitors. You only need a paid plan when exceeding 1,000 subscribers or needing advanced features.

03 How does MailerLite pricing scale?

MailerLite pricing is based solely on subscriber count. At 1,000 subscribers: Free ($0), Growing Business ($10), Advanced ($18). At 10,000 subscribers: Growing Business ($50), Advanced ($90). At 50,000 subscribers: Growing Business ($220), Advanced ($350). Pricing increases in tiers as your list grows.

04 What's the difference between Growing Business and Advanced?

Growing Business ($10/month at 1,000 subs) includes unlimited emails, digital product sales, and removes MailerLite branding. Advanced ($18/month) adds Facebook integration, custom HTML editor, promotion pop-ups, multiple automation triggers, and dynamic content. Choose Advanced if you need sophisticated automation or pop-ups.

05 Is MailerLite cheaper than Mailchimp?

Yes, significantly. For 2,500 subscribers: MailerLite costs $21-36/month vs Mailchimp's $45-65/month. For 10,000 subscribers: MailerLite costs $50-90/month vs Mailchimp's $100-120/month. MailerLite's free tier (1,000 subs) is double Mailchimp's (500 subs), and MailerLite includes unlimited sending on all paid plans.

06 Does MailerLite charge for unsubscribed contacts?

No, MailerLite does not count unsubscribed contacts toward your subscriber limit. Only active subscribers count, which is more generous than competitors like Mailchimp that count all contacts. However, you should periodically clean inactive subscribers to optimize deliverability.

07 Does MailerLite offer annual billing discounts?

Yes, MailerLite offers approximately 10-15% discount for annual prepayment. For example, Growing Business at 1,000 subscribers costs $10/month monthly or $9/month ($108/year) annually. Advanced costs $18/month monthly or $16/month ($192/year) annually. Savings percentage stays consistent across all subscriber tiers.

08 What's included in MailerLite's free plan?

MailerLite Free includes: 1,000 subscribers, 12,000 emails/month, email automation, drag-and-drop editor, landing pages, 1 website, pop-ups, forms, basic reporting, and 24/7 email support. Limitations: MailerLite branding on emails, cannot sell digital products, limited to 1 website. It's one of the most generous free email marketing plans available.