MailerLite Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
MailerLite has a free plan. Paid plans start at $10/month (Growing Business) and go up to $18/month.
MailerLite costs Free to $18 per month as of March 2026, with 3 plans available including a free tier. Plans: Free (free), Growing Business at $10/month, and Advanced at $18/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
MailerLite offers 3 pricing tiers: Free, Growing Business, Advanced. A free plan is available. Paid plans include Growing Business at $10/month (1,000 subscribers), Advanced at $18/month (1,000 subscribers). The Growing Business plan is growing lists needing unlimited sending and digital products.
Compared to other marketing automation software, MailerLite is positioned at the budget-friendly price point.
- Median contract: $216/yr from 0 purchases
- Average negotiated discount: 92%
- 8 documented hidden costs beyond list price
How much does MailerLite cost?
MailerLite Pricing Overview
MailerLite has 3 pricing plans, including a free tier. Paid plans range from $0 to $18/month. The Free plan is free and is best for creators and small businesses just starting email marketing. The Growing Business plan costs $10/month, best for growing lists needing unlimited sending and digital products. The Advanced plan costs $18/month, best for advanced marketers needing sophisticated automation and personalization.
The median MailerLite customer pays $216/year, with an average 92% discount available through negotiation.
There are at least 8 documented hidden costs beyond MailerLite's list price, including implementation, training, and add-on fees.
This pricing was last verified in January 26, 2026 from 4 independent sources.
MailerLite is a budget-friendly email marketing platform designed for creators, small businesses, and agencies who want powerful features without complex pricing. Founded in 2010 and serving over 1.5 million users globally, MailerLite differentiates itself through an intuitive drag-and-drop editor, generous free tier, and transparent pricing that scales predictably with subscriber count. The platform offers email marketing, automation, landing pages, and website building - making it a comprehensive solution for solopreneurs and small teams.
MailerLite pricing starts at $0 for up to 1,000 subscribers (12,000 emails/month) and scales to $10/month for the Growing Business plan, with Advanced features at $18/month for the same subscriber count. Unlike enterprise-focused tools, MailerLite maintains its affordability at scale: 10,000 subscribers costs $50-90/month compared to $100-200+ on competitors. The platform's pricing is purely subscriber-based with unlimited email sending once you're on a paid plan, eliminating surprise overage fees.
In this pricing guide, we break down MailerLite's three tiers, explain exactly when each plan makes sense, reveal how pricing scales from 1,000 to 100,000+ subscribers, and compare MailerLite's total cost to alternatives like Mailchimp, ConvertKit, and Brevo for different business sizes.
How MailerLite Pricing Compares
Compare MailerLite pricing against top alternatives in Marketing Automation.
All MailerLite Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free Subscribers: 1000Emails: 12,000/month | Free | Free | Creators and small businesses just starting email marketing |
| Growing Business Subscribers: Scales with priceEmails: Unlimited | $10 /month (1,000 subscribers) | $9 /year (1,000 subscribers)Save 10% | Growing lists needing unlimited sending and digital products |
| Advanced Subscribers: Scales with priceEmails: Unlimited | $18 /month (1,000 subscribers) | $16 /year (1,000 subscribers)Save 11% | Advanced marketers needing sophisticated automation and personalization |
View all features by plan
Free
- Up to 1,000 subscribers
- 12,000 emails/month
- Drag & drop editor
- Email automation
- Landing pages
- Websites
- Basic reporting
- 24/7 email support
Growing Business
- Unlimited emails
- Sell digital products
- Auto resend campaigns
- Unlimited websites
- Unsubscribe page builder
- Dynamic emails
- Remove MailerLite logo
- Priority support
Advanced
- All Growing Business features
- Facebook integration
- Custom HTML editor
- Promotion pop-ups
- Multiple triggers in automation
- Auto resend to non-openers
- Dynamic content
- Preference center
- Priority support
Compare MailerLite vs Alternatives
Before committing to MailerLite, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for MailerLite
The median MailerLite buyer pays $216/year based on 0 verified purchase transactions, with an average 92% savings through negotiation.
with negotiation
MailerLite Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Newsletter creator sending weekly emails with occasional product launches
E-commerce shop with automation workflows, pop-ups, and Facebook integration
How MailerLite Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| MailerLite | Free | $18/month |
| ActiveCampaign | $15/month | $145/month |
| Brevo | $25/month | $65/month |
| ConvertKit | Free | $66/month |
| Customer.io | Free | $1000/month |
| Drift | $2500/month | $5000/month |
Detailed pricing comparisons:
MailerLite Pricing FAQ
01 How much does MailerLite cost?
MailerLite offers a free plan for up to 1,000 subscribers (12,000 emails/month). Paid plans start at $10/month for Growing Business and $18/month for Advanced at 1,000 subscribers. Pricing scales with subscriber count: 2,500 subscribers costs $21-36/month, 10,000 subscribers costs $50-90/month depending on features.
02 Is MailerLite free?
Yes, MailerLite offers a permanent free plan for up to 1,000 subscribers with 12,000 emails per month. The free tier includes email automation, landing pages, websites, and 24/7 support - far more generous than most competitors. You only need a paid plan when exceeding 1,000 subscribers or needing advanced features.
03 How does MailerLite pricing scale?
MailerLite pricing is based solely on subscriber count. At 1,000 subscribers: Free ($0), Growing Business ($10), Advanced ($18). At 10,000 subscribers: Growing Business ($50), Advanced ($90). At 50,000 subscribers: Growing Business ($220), Advanced ($350). Pricing increases in tiers as your list grows.
04 What's the difference between Growing Business and Advanced?
Growing Business ($10/month at 1,000 subs) includes unlimited emails, digital product sales, and removes MailerLite branding. Advanced ($18/month) adds Facebook integration, custom HTML editor, promotion pop-ups, multiple automation triggers, and dynamic content. Choose Advanced if you need sophisticated automation or pop-ups.
05 Is MailerLite cheaper than Mailchimp?
Yes, significantly. For 2,500 subscribers: MailerLite costs $21-36/month vs Mailchimp's $45-65/month. For 10,000 subscribers: MailerLite costs $50-90/month vs Mailchimp's $100-120/month. MailerLite's free tier (1,000 subs) is double Mailchimp's (500 subs), and MailerLite includes unlimited sending on all paid plans.
06 Does MailerLite charge for unsubscribed contacts?
No, MailerLite does not count unsubscribed contacts toward your subscriber limit. Only active subscribers count, which is more generous than competitors like Mailchimp that count all contacts. However, you should periodically clean inactive subscribers to optimize deliverability.
07 Does MailerLite offer annual billing discounts?
Yes, MailerLite offers approximately 10-15% discount for annual prepayment. For example, Growing Business at 1,000 subscribers costs $10/month monthly or $9/month ($108/year) annually. Advanced costs $18/month monthly or $16/month ($192/year) annually. Savings percentage stays consistent across all subscriber tiers.
08 What's included in MailerLite's free plan?
MailerLite Free includes: 1,000 subscribers, 12,000 emails/month, email automation, drag-and-drop editor, landing pages, 1 website, pop-ups, forms, basic reporting, and 24/7 email support. Limitations: MailerLite branding on emails, cannot sell digital products, limited to 1 website. It's one of the most generous free email marketing plans available.
09 Does MailerLite charge per contact or per email sent?
MailerLite charges based on the number of subscribers (contacts) in your account, not the number of emails sent. All paid plans include unlimited email sends, making it cost-effective for businesses that email frequently.
10 Is MailerLite good for small businesses?
Yes, MailerLite is highly recommended for small businesses, consultants, service providers, and coaches. Users consistently praise its ease of use, modern interface, affordable pricing, and responsive customer support.
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