Klaviyo Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Klaviyo pricing varies by team size and features, ranging from $0 to $150 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Klaviyo offers 4 pricing tiers: Free, Email, Email + SMS, Enterprise. Standard paid plans include Free at $0/month, Email at $20/month, Email + SMS at $35/month. The Email plan is growing e-commerce stores focused on email.
Compared to other marketing automation software, Klaviyo is positioned at the budget-friendly price point.
Klaviyo is the leading email and SMS marketing platform built specifically for e-commerce businesses. Founded in 2012 and going public on the NYSE in 2023, Klaviyo powers marketing automation for over 143,000 brands including Glossier, Chubbies, Living Proof, and Brooklinen. The platform has become synonymous with e-commerce marketing, particularly among Shopify stores seeking sophisticated automation without enterprise complexity.
Klaviyo pricing starts free for up to 250 contacts and scales based on your active profile count, ranging from $20/month to custom enterprise pricing for large catalogs. Unlike general email marketing tools, Klaviyo integrates natively with e-commerce platforms like Shopify, WooCommerce, BigCommerce, and Magento, automatically syncing purchase history, browsing behavior, and product data. This enables powerful segmentation and personalization, including predictive analytics for customer lifetime value and churn risk.
In this pricing guide, we break down Klaviyo's contact-based pricing tiers, explain how the separate Email and Email+SMS plans work, detail the true cost of SMS marketing including per-message fees and carrier surcharges, and reveal the hidden costs around premium features, integrations, and dedicated support that can significantly impact your total marketing spend.
All Klaviyo Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free Contacts: 250Email sends: 500/month | Free | Free 0 | Small stores just starting with email marketing |
| Email Contacts: Scales with pricingEmail sends: 10x contacts/month | $20 /month | $20 /month | Growing e-commerce stores focused on email |
| Email + SMS Contacts: Scales with pricingSMS credits: 1,250/month at base tier | $35 /month | $35 /month | E-commerce brands wanting omnichannel marketing |
| Enterprise | Contact | Contact | High-volume senders (100K+ contacts) with complex needs |
View all features by plan
Free
- Up to 250 contacts
- 500 monthly email sends
- 150 free SMS/MMS credits
- Email support (first 60 days)
- Pre-built automation flows
- Segmentation & personalization
- Forms & pop-ups
- A/B testing
- Shopify & e-commerce integrations
- 251-500 contacts base (scales up)
- 5,000 monthly email sends
- Email & chat support
- All automation flows
- Advanced segmentation
- Predictive analytics
- Benchmarks
- Unlimited A/B testing
- Remove Klaviyo branding
Email + SMS
- Everything in Email plan
- SMS & MMS marketing
- 1,250 SMS/MMS credits included
- Two-way SMS conversations
- SMS automation flows
- Smart sending (email/SMS coordination)
- SMS A/B testing
- Compliance tools (opt-in, TCPA)
Enterprise
- Everything in Email + SMS
- Dedicated customer success manager
- Onboarding & migration support
- Priority support
- Custom sending infrastructure
- Advanced security (SSO, audit logs)
- Quarterly business reviews
- Custom integrations
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Frequently Asked Questions
01 How much does Klaviyo cost?
Klaviyo pricing starts at $0/month for up to 250 contacts. The Email plan starts at $20/month for 251-500 contacts, and Email + SMS starts at $35/month. Pricing scales based on your contact count - for example, 10,000 contacts costs approximately $150/month on the Email plan.
02 Is Klaviyo free?
Klaviyo offers a free plan for up to 250 contacts with 500 monthly email sends. This includes full automation flows, segmentation, and e-commerce integrations. However, the free plan limits email support to 60 days and provides only 150 one-time SMS credits.
03 How does Klaviyo pricing work?
Klaviyo uses contact-based pricing. You pay a base monthly fee determined by your total active profile count (contacts). Email sends are typically limited to 10x your contact count. SMS is either included (Email + SMS plan) or purchased as credits. Both suppressed and active contacts count toward billing.
04 How much does Klaviyo cost for 10,000 contacts?
For 10,000 contacts, Klaviyo Email costs approximately $150/month with 100,000 monthly email sends included. Email + SMS costs approximately $165/month and includes 11,250 SMS credits. Enterprise pricing is available for high-volume senders needing dedicated support.
05 How much does Klaviyo cost for 50,000 contacts?
For 50,000 contacts, Klaviyo Email costs approximately $720/month with 500,000 monthly email sends. Email + SMS costs approximately $735/month with 56,250 SMS credits included. At this scale, most businesses benefit from contacting Klaviyo sales for volume discounts.
06 Is Klaviyo or Mailchimp cheaper?
At small scales, Mailchimp is cheaper - Mailchimp Essentials starts at $13/month vs Klaviyo at $20/month. At scale, pricing is similar. However, Klaviyo is purpose-built for e-commerce with deeper Shopify integration, better automation flows, and included SMS - making it better value for online stores despite higher base pricing.
07 How does Klaviyo SMS pricing work?
Klaviyo SMS is included in the Email + SMS plan with credits based on your tier (1,250+ credits/month). Additional credits cost $0.01-0.015 per SMS, $0.03 per MMS. International rates are higher - UK messages cost $0.05, Australia $0.06. Unused credits don't roll over between months.
08 Does Klaviyo charge for unsubscribed contacts?
Yes, Klaviyo counts both active and suppressed (unsubscribed) profiles toward your contact limit and billing. To reduce costs, you should periodically clean your list by deleting bounced emails and long-inactive subscribers who haven't engaged in 12+ months.
09 What discounts does Klaviyo offer?
Klaviyo offers annual billing discounts (10-15%), nonprofit discounts through their partner program, and volume discounts for large senders. There's no public startup program, but high-volume prospects (50K+ contacts) can negotiate custom pricing through sales.
10 How does Klaviyo compare to competitors on price?
Klaviyo is premium-priced compared to Mailchimp and Brevo, but competitively priced against e-commerce focused alternatives like Drip and Omnisend. For Shopify stores specifically, Klaviyo's deep integration and automation capabilities typically justify the higher cost through better conversion rates.
11 What's included in Klaviyo's enterprise plan?
Klaviyo Enterprise (custom pricing, typically 100K+ contacts) includes a dedicated customer success manager, migration support, priority support with faster response times, quarterly business reviews, custom sending infrastructure, SSO, and advanced security features. Contact sales for pricing.
12 Can I negotiate Klaviyo pricing?
Yes, Klaviyo pricing is negotiable for accounts with 50,000+ contacts or annual commitments over $10,000. Volume discounts of 10-20% are common for larger accounts. Best leverage comes from multi-year commitments or competitive quotes from alternatives like Drip or Omnisend.