Quick Answer
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ActiveCampaign pricing varies by team size and features, ranging from $0 to $145 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

ActiveCampaign offers 5 pricing tiers: Free, Starter, Plus, Pro, Enterprise. Standard paid plans include Free at $0/month, Starter at $15/month, Plus at $49/month. The Starter plan is solo marketers.

Compared to other marketing automation software, ActiveCampaign is positioned at the budget-friendly price point.

Last verified: February 2026 | Sources: 4 pricing pages and reviews

ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and sales automation in one integrated solution. Founded in 2003 and serving over 185,000 businesses worldwide, it's become the go-to choice for B2B companies, agencies, and e-commerce businesses that need sophisticated automation workflows beyond what basic email tools offer. Users particularly value its visual automation builder, which allows complex multi-step sequences based on customer behavior.

ActiveCampaign pricing starts at $15/month for the Starter plan and scales to $145+/month for Enterprise, with costs increasing based on your contact count. The platform offers four tiers: Starter, Plus, Pro, and Enterprise. What sets ActiveCampaign apart is its built-in CRM with deal pipelines, lead scoring, site tracking, and AI-powered features through Active Intelligence. The platform integrates with over 900 apps and offers native SMS and WhatsApp marketing capabilities.

In this pricing guide, we detail what each ActiveCampaign tier includes, how contact-based pricing scales at different list sizes, the add-on costs for SMS marketing and additional users, and the hidden fees you should factor into your budget before committing to a plan.

All ActiveCampaign Plans & Pricing

Plan Monthly Annual Best For
Free Free Free 0 Getting started
Starter $15 /month Custom Solo marketers
Plus $49 /month Custom Small teams
Pro $79 /month Custom Growing teams
Enterprise $145 /month Custom Large organizations
View all features by plan

Free

  • Email marketing basics
  • Limited automation

Starter

  • Limited segmentation
  • 5 automation actions
  • 1 user

Plus

  • Standard segmentation
  • Landing pages
  • 1 user

Pro

  • Advanced segmentation
  • Unlimited automations
  • 3 users

Enterprise

  • Premium features
  • Dedicated account team
  • 5 users
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Hidden Costs to Budget For

Watch for 7 hidden costs
  • Contact-based pricing scales significantly - 10K contacts costs $174/month on Plus, 25K contacts costs $286/month, and 100K contacts exceeds $500/month
  • SMS marketing requires a separate add-on starting at $21/month for 1,000 credits, with additional credits at $0.015-$0.045 per message
  • CRM and sales automation features are locked to Plus tier ($49+/month) and above - Lite only includes basic email marketing
  • Annual contracts are required for advertised pricing - month-to-month billing adds 20-25% to the monthly rate
  • Transactional email sending requires Postmark add-on at separate pricing ($15/month for 10K emails)
  • Custom mail server domain and dedicated IP for improved deliverability only available on Enterprise ($259+/month)
  • HIPAA compliance requires Enterprise tier - healthcare companies cannot use lower-priced plans
Tip

Ask your ActiveCampaign sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does ActiveCampaign cost?

ActiveCampaign pricing starts at $15/month for Starter (1,000 contacts). Plus costs $49/month, Pro costs $79/month, and Enterprise costs $145/month. All plans scale based on contact count. The 14-day free trial includes full feature access.

02 Does ActiveCampaign have a free plan?

No, ActiveCampaign does not offer a free plan. They provide a 14-day free trial with full access to features. This is less generous than competitors like Mailchimp and Brevo that offer limited free tiers.

03 How does ActiveCampaign pricing work?

ActiveCampaign uses contact-based pricing combined with tier-based features. You choose a plan tier (Lite, Plus, Professional, Enterprise) and then pay based on your contact count. Higher tiers unlock more features like CRM, lead scoring, and machine learning.

04 Is ActiveCampaign worth the price?

ActiveCampaign offers excellent automation capabilities that justify the higher price for businesses ready to build complex customer journeys. If you only need basic email marketing, alternatives like Mailchimp or Brevo offer better value. ActiveCampaign shines for lead nurturing and sales-marketing alignment.

05 Does ActiveCampaign include CRM?

Yes, but only on Plus tier ($49/month) and above. ActiveCampaign's CRM includes deal pipelines, task management, lead scoring, and sales automation. Lite tier focuses on email marketing only. The CRM is a key differentiator from pure email marketing tools.

06 How does ActiveCampaign compare to Mailchimp?

ActiveCampaign offers more powerful automation and built-in CRM, while Mailchimp provides a free tier and simpler interface. ActiveCampaign starts at $29/month vs Mailchimp's free plan. For advanced automation, ActiveCampaign is superior; for basic email marketing, Mailchimp is more affordable.

07 What discounts does ActiveCampaign offer?

ActiveCampaign offers 20-25% discounts for annual billing vs monthly. Nonprofits receive 20% off. No significant discounts for volume - pricing scales linearly with contacts. Enterprise negotiations may yield 10-15% off for large contracts.

08 Does ActiveCampaign offer nonprofit pricing?

Yes, ActiveCampaign offers a 20% discount for verified nonprofit organizations. This applies to all plan tiers. Apply through their nonprofit program page with documentation of 501(c)(3) or equivalent status.

09 What's included in ActiveCampaign Enterprise?

Enterprise ($259/month for 2,500 contacts) includes unlimited users, custom reporting, dedicated account rep, free design services, custom mail server domain, social data enrichment, HIPAA compliance support, and phone support. It's required for healthcare companies needing HIPAA.

10 How does ActiveCampaign billing work?

ActiveCampaign bills monthly or annually based on your plan tier and contact count. Annual billing saves 20-25% but requires upfront payment. Contacts are counted as total in your database - you pay for unsubscribed contacts unless you delete them.

11 Can I negotiate ActiveCampaign pricing?

ActiveCampaign has limited negotiation flexibility on standard plans. For Enterprise tier or large contact volumes (50K+), contact sales for custom pricing. Annual prepayment and multi-year commitments may unlock additional 5-10% savings beyond standard annual discounts.

12 How much does ActiveCampaign cost for 10,000 contacts?

For 10,000 contacts: Lite costs $174/month, Plus costs $174/month, Professional costs $286/month, and Enterprise costs custom pricing (typically $400+/month). Plus is most popular at this level due to CRM and lead scoring features.