ActiveCampaign Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
ActiveCampaign costs $15/month for Starter. Plans range from $15 to $145/month.
ActiveCampaign costs $15 to $145 per month as of March 2026, with 4 plans available. Plans: Starter at $15/month, Plus at $49/month, Pro at $79/month, and Enterprise at $145/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
ActiveCampaign offers 4 pricing tiers: Starter, Plus, Pro, Enterprise. Paid plans include Starter at $15/month, Plus at $49/month, Pro at $79/month. The Plus plan is going further with automation.
Compared to other marketing automation software, ActiveCampaign is positioned at the mid-market price point.
- Median contract: $948/yr from 0 purchases 0
- 7 documented hidden costs beyond list price
How much does ActiveCampaign cost?
ActiveCampaign Pricing Overview
ActiveCampaign has 4 pricing plans ranging from $15 to $145/month. The Starter plan costs $15/month, best for getting started with personalized email marketing. The Plus plan costs $49/month, best for going further with automation. The Pro plan costs $79/month, best for enhanced email orchestration. The Enterprise plan costs $145/month, best for enterprise email marketing at scale.
The median ActiveCampaign customer pays $948/year.
There are at least 7 documented hidden costs beyond ActiveCampaign's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 22, 2026 from 7 independent sources.
ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and sales automation in one integrated solution. Founded in 2003 and serving over 185,000 businesses worldwide, it's become the go-to choice for B2B companies, agencies, and e-commerce businesses that need sophisticated automation workflows beyond what basic email tools offer. Users particularly value its visual automation builder, which allows complex multi-step sequences based on customer behavior.
ActiveCampaign pricing starts at $15/month for the Starter plan and scales to $145+/month for Enterprise, with costs increasing based on your contact count. The platform offers four tiers: Starter, Plus, Pro, and Enterprise. What sets ActiveCampaign apart is its built-in CRM with deal pipelines, lead scoring, site tracking, and AI-powered features through Active Intelligence. The platform integrates with over 900 apps and offers native SMS and WhatsApp marketing capabilities.
In this pricing guide, we detail what each ActiveCampaign tier includes, how contact-based pricing scales at different list sizes, the add-on costs for SMS marketing and additional users, and the hidden fees you should factor into your budget before committing to a plan.
How ActiveCampaign Pricing Compares
Compare ActiveCampaign pricing against top alternatives in Marketing Automation.
All ActiveCampaign Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter users: 1automationActions: 5 | $15 /month | $180 /year | Getting started with personalized email marketing |
| Plus users: 1businessGoals: 25 | $49 /month | $588 /year | Going further with automation |
| Pro users: 3businessGoals: 200 | $79 /month | $948 /year | Enhanced email orchestration |
| Enterprise users: 5businessGoals: 200 | $145 /month | $1740 /year | Enterprise email marketing at scale |
View all features by plan
Starter
- Limited Active Intelligence
- Email marketing
- Marketing automation
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce
Plus
- Active Intelligence (limits)
- Email marketing
- Marketing automation
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce
- Landing pages
Pro
- Active Intelligence
- Email marketing
- Marketing automation
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
Enterprise
- Active Intelligence
- Email marketing
- Marketing automation
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- SSO
- Dedicated account team
Compare ActiveCampaign vs Alternatives
Before committing to ActiveCampaign, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for ActiveCampaign
The median ActiveCampaign buyer pays $948/year based on 0 verified purchase transactions.
ActiveCampaign Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A small B2B company with 2,500 contacts using Plus plan for email automation, CRM, and lead scoring
A mid-size company with 25,000 contacts using Professional plan for predictive sending, attribution reporting, and advanced automations
A growing business with 30,000 subscribers using ActiveCampaign Plus for marketing automation, CRM, and email campaigns.
How ActiveCampaign Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| ActiveCampaign | $15/month | $145/month |
| Brevo | $25/month | $65/month |
| ConvertKit | Free | $66/month |
| Customer.io | Free | $1000/month |
| Drift | $2500/month | $5000/month |
| Drip | $39/month | $1199/month |
Detailed pricing comparisons:
ActiveCampaign Pricing FAQ
01 How much does ActiveCampaign cost?
ActiveCampaign pricing starts at $15/month for Starter (1,000 contacts). Plus costs $49/month, Pro costs $79/month, and Enterprise costs $145/month. All plans scale based on contact count. The 14-day free trial includes full feature access.
02 Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. They provide a 14-day free trial with full access to features. This is less generous than competitors like Mailchimp and Brevo that offer limited free tiers.
03 How does ActiveCampaign pricing work?
ActiveCampaign uses contact-based pricing combined with tier-based features. You choose a plan tier (Lite, Plus, Professional, Enterprise) and then pay based on your contact count. Higher tiers unlock more features like CRM, lead scoring, and machine learning.
04 Is ActiveCampaign worth the price?
ActiveCampaign offers excellent automation capabilities that justify the higher price for businesses ready to build complex customer journeys. If you only need basic email marketing, alternatives like Mailchimp or Brevo offer better value. ActiveCampaign shines for lead nurturing and sales-marketing alignment.
05 Does ActiveCampaign include CRM?
Yes, but only on Plus tier ($49/month) and above. ActiveCampaign's CRM includes deal pipelines, task management, lead scoring, and sales automation. Lite tier focuses on email marketing only. The CRM is a key differentiator from pure email marketing tools.
06 How does ActiveCampaign compare to Mailchimp?
ActiveCampaign offers more powerful automation and built-in CRM, while Mailchimp provides a free tier and simpler interface. ActiveCampaign starts at $29/month vs Mailchimp's free plan. For advanced automation, ActiveCampaign is superior; for basic email marketing, Mailchimp is more affordable.
07 What discounts does ActiveCampaign offer?
ActiveCampaign offers 20-25% discounts for annual billing vs monthly. Nonprofits receive 20% off. No significant discounts for volume - pricing scales linearly with contacts. Enterprise negotiations may yield 10-15% off for large contracts.
08 Does ActiveCampaign offer nonprofit pricing?
Yes, ActiveCampaign offers a 20% discount for verified nonprofit organizations. This applies to all plan tiers. Apply through their nonprofit program page with documentation of 501(c)(3) or equivalent status.
09 What's included in ActiveCampaign Enterprise?
Enterprise ($259/month for 2,500 contacts) includes unlimited users, custom reporting, dedicated account rep, free design services, custom mail server domain, social data enrichment, HIPAA compliance support, and phone support. It's required for healthcare companies needing HIPAA.
10 How does ActiveCampaign billing work?
ActiveCampaign bills monthly or annually based on your plan tier and contact count. Annual billing saves 20-25% but requires upfront payment. Contacts are counted as total in your database - you pay for unsubscribed contacts unless you delete them.
11 Can I negotiate ActiveCampaign pricing?
ActiveCampaign has limited negotiation flexibility on standard plans. For Enterprise tier or large contact volumes (50K+), contact sales for custom pricing. Annual prepayment and multi-year commitments may unlock additional 5-10% savings beyond standard annual discounts.
12 How much does ActiveCampaign cost for 10,000 contacts?
For 10,000 contacts: Lite costs $174/month, Plus costs $174/month, Professional costs $286/month, and Enterprise costs custom pricing (typically $400+/month). Plus is most popular at this level due to CRM and lead scoring features.
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