Wati Pricing 2026

Wati's Growth plan costs $59/month (monthly billing) or $59/month (annual billing). The Pro plan is $149/month or $149/month annually. The Business plan is $349/month or $349/month annually. On top of these base fees, you pay per-message charges based on Wati's rate card, which includes a markup over Meta's official WhatsApp API rates.

No, Wati does not offer a permanent free plan. They provide a 7-day free trial that does not require a credit card. After the trial, you must subscribe to the Growth plan ($59/month annually) or higher to continue using the platform.

Wati's subscription fee covers platform access, but you also pay per-message charges for every template message sent (marketing, utility, authentication). Wati adds approximately 20% markup on top of Meta's official per-message rates. Additional costs include extra users ($39-$89/month each), automation trigger overages ($35-$40 per 1,000), and add-ons like Shopify integration ($4.99/month).

Meta's Cloud API is free to access with no per-message markup beyond Meta's own rates. However, it requires developer resources to build chatbots, team inbox, broadcasting, and CRM integrations from scratch. Wati provides these features out-of-the-box starting at $59/month plus the ~20% messaging markup, making it suitable for non-technical teams.

Wati pricing is billed per user per month, so adding users scales at your tier's per-user rate: $59/user/month on Growth, $119/user/month on Pro, or $279/user/month on Business. Annual billing lowers the effective rate to $708, $1,428, or $3,348 per user/year. Factor the per-user cost into your total budget when planning team size, since every additional seat is charged at the tier rate.

Yes. Wati's subscription (starting at $59/month for the Growth plan) covers platform access, but you also pay Meta's conversation-based fees directly. Business-initiated conversations cost approximately $0.0147 per conversation in the US and $0.0136 in India. User-initiated conversations are cheaper. The first 1,000 conversations per month from Meta are free.

Wati does not offer a self-service cancellation button. You must contact their support team to cancel. Multiple users report this process is slow — responses can take two to three days or go unresolved entirely — and that billing can continue for months during the process. Some users had to contact their bank to block charges. Initiate cancellation well before your renewal date and get written confirmation.

The Growth plan is $59/month and is designed for small teams (up to 5 users) with standard WhatsApp automation needs. The Pro plan at $119/month supports higher conversation volumes and more advanced features. The Business plan at $279/month is built for larger organizations with high-volume messaging and enterprise automation requirements. All plans include the team inbox, chatbot builder, and broadcast tools. Meta WhatsApp conversation fees are charged separately on all plans.

Wati is frequently recommended for small to mid-sized businesses focused on WhatsApp specifically. Its no-code chatbot builder, easy setup, Shopify integration, and WhatsApp green tick verification support are praised. However, costs can escalate quickly once Meta's per-conversation fees are factored in, and some users report it feels expensive relative to lighter-weight alternatives for high-volume messaging use cases.

Wati is generally recommended over Twilio for non-technical users and WhatsApp-focused use cases. Wati requires no coding, includes a built-in CRM, has a mobile app, and does not charge per template (Twilio does). Twilio is better suited for developers who need multi-channel (SMS, voice, email) customization or highly complex, large-scale integrations.

Based on user reports, Wati's published policy states that subscriptions are generally non-refundable except in limited circumstances. Users report difficulty obtaining refunds even when the service did not meet expectations. Evaluate the platform thoroughly during the 7-day free trial before committing to a paid plan.

Yes. Wati charges a platform subscription (Growth at $59/month, Pro at $119/month, Business at $279/month) plus WhatsApp conversation charges billed by Meta. Reviewers also report that Wati adds a surcharge above Meta's official API rates for automations and broadcast promotions, meaning you pay both the platform fee and elevated per-message costs.

No. Multiple users confirm there is no self-service cancellation button in Wati's platform. Cancellation requires contacting the support team directly. Several users report billing continued despite their cancellation attempts, and that releasing WhatsApp Business numbers and removing Meta integrations also required a separate support ticket.

Downgrading can silently fail at your renewal date if you have active features — such as chatbots — that exceed the lower plan's limits. Instead of blocking the downgrade or automatically deactivating excess features, Wati's system may proceed and charge the full higher-tier plan price. To ensure a successful downgrade, deactivate any out-of-limit features before your renewal date.

Wati's published policy states that subscriptions are generally non-refundable except in limited circumstances. Multiple users report being denied refunds even shortly after subscribing, including cases where the service did not match what was described during sales. Contesting charges through a bank is mentioned by at least one user as a last resort.

A basic native AI agent is included in standard plans, but users describe it as limited and not well-suited for users unfamiliar with AI. The more capable Astra AI agent is a separate add-on product costing approximately $119/month on top of your base Wati plan.

Several G2 reviewers note that Wati's pricing feels high relative to competitors in the Indian market, particularly when combining platform fees, user-based costs, and Meta's conversation charges. Wati's own responses acknowledge this concern but cite enterprise-grade reliability as the justification. No formal regional discount program is documented in available sources.

Wati does not offer a permanent free plan. A 7-day free trial is available with no credit card required, providing access to core features including team inbox, chatbot builder, and broadcast tools. After the trial, you must subscribe to a paid plan starting at $59/month (Growth).

Yes. Beyond the platform subscription ($59–$279/month), users pay per-conversation charges billed by Meta via WhatsApp Business API. Some features also require additional conversation credits. The Astra AI agent is a separate add-on at approximately $119/month. These costs are not prominently disclosed at sign-up.

Wati's published policy is generally non-refundable. Multiple users report being denied refunds even when advertised features didn't work or when their team could not use the platform for its intended purpose. Wati typically points to their Terms & Conditions when refunds are requested.

Wati lists both monthly ($59–$279/month) and annual ($708–$3,348/year) pricing. However, at least one user reports that annual payment is forced at checkout despite the monthly billing option being advertised. Based on current tier data, the per-month rate is the same whether billed monthly or annually — there is no discount for paying annually.