Wix eCommerce Pricing 2026

Wix eCommerce plans cost $29/month for Core (basic selling), $39/month for Business (advanced features), or $159/month for Business Elite (unlimited everything). The Light plan at $17/month doesn't include e-commerce. Pricing is the same monthly and annually for ecommerce plans.

No, Wix doesn't charge transaction fees on any e-commerce plan. You only pay payment processing fees (2.9% + $0.30 via Wix Payments or your chosen processor). This is comparable to Shopify with Shopify Payments or BigCommerce.

Wix Payments charges approximately 2.9% + $0.30 per transaction in the US (rates vary by region, typically 1.9-2.9%). If Wix Payments isn't available in your country, you'll need to use Stripe, PayPal, or another processor with their standard fees.

Core ($29/mo) enables basic online selling with 50GB storage. Business ($39/mo) adds advanced shipping, automated sales tax (100 transactions/month), 6-currency support, and advanced gift cards. Most active stores need Business for the tax automation.

Wix works for small stores (under 100 products) prioritizing ease of use. The drag-and-drop editor is beginner-friendly, but customization is limited compared to Shopify. Not recommended for stores planning to scale beyond $100K/year - consider Shopify or BigCommerce instead.

Wix Core ($29/mo) matches Shopify Basic ($29/mo annual). Wix Business ($39/mo) is similar to Shopify Basic monthly ($39). Neither charges platform transaction fees when using native payments. Wix is simpler but less powerful; Shopify has more features and apps for serious e-commerce.

Yes, but multichannel selling to Amazon, eBay, and Facebook requires the Business plan ($39/month) minimum. Core plan doesn't include marketplace integrations. You'll also need to set up accounts on each marketplace with their associated fees.

Wix has built-in email marketing (Wix Email Marketing) with limited sends on lower plans. For advanced automation, most stores integrate Mailchimp, Klaviyo, or similar at additional cost ($15-50+/month). Email marketing costs beyond basic sends are not included.

Wix offers a free website plan, but it has significant limitations for e-commerce. The free plan includes Wix branding and a Wix subdomain rather than your own custom domain. For actual e-commerce functionality with payment processing and your own domain, you'll need one of the paid e-commerce plans starting at $17/month for the Light plan.

Wix charges 0% transaction fees on Business plans and above (Business at $39/month and Business Elite at $159/month). However, you'll still pay standard payment processor fees from providers like PayPal or Stripe, which typically range from 2.9% + $0.30 per transaction.

Switching templates after publishing is a known limitation with Wix. Once you've selected and published a template, changing to a different template means losing your content and essentially rebuilding your site from scratch. This is an important consideration when choosing your initial template, as redesigns can be costly and time-consuming.

Wix eCommerce supports up to 50,000 products across all plans. This should be sufficient for most small to medium-sized online stores. However, if you're planning to scale beyond this limit or need more advanced inventory management for a very large catalog, you may encounter limitations.

Wix supports 50+ payment gateways according to a 2025 platform comparison, covering major providers.

Common reasons cited in 2025 include: template lock-in after publishing (switching loses content), JavaScript-dependent architecture that can slow sites and hurt SEO, and e-commerce scaling limitations for larger stores. Shopify and BigCommerce are frequently recommended for merchants prioritizing e-commerce depth and performance.

Yes. Wix subscriptions auto-renew, and multiple users report being charged for annual renewals weeks before their current plan expires. Per Section 6.3.1 of Wix's Terms of Use, the 14-day money-back guarantee applies to initial purchases only — not renewals. Set a calendar reminder at least 30 days before your renewal date if you plan to cancel or switch plans.

Refunds on renewals are typically denied. Wix's Terms of Use explicitly state the 14-day guarantee does not apply to renewals. Users report being denied refunds even when contacting support the same day the charge occurred. Filing a chargeback dispute with your bank is the recourse some users report pursuing.

Use caution. Domains registered through Wix are tied to Wix's nameservers, preventing you from managing DNS settings through a third-party provider. This makes migrating your site to another hosting provider significantly harder. Consider registering your domain through an independent registrar if you want flexibility to switch platforms in the future.

Yes. Wix enforces a 100 static page cap across its plans. For sites needing more pages, Wix offers a 'dynamic pages' feature, though some paying users report this is not an adequate substitute for standard pages.