Wix eCommerce Pricing 2026

Wix eCommerce plans cost $29/month for Core (basic selling), $39/month for Business (advanced features), or $159/month for Business Elite (unlimited everything). The Light plan at $17/month doesn't include e-commerce. Pricing is the same monthly and annually for ecommerce plans.

No, Wix doesn't charge transaction fees on any e-commerce plan. You only pay payment processing fees (2.9% + $0.30 via Wix Payments or your chosen processor). This is comparable to Shopify with Shopify Payments or BigCommerce.

Wix Payments charges approximately 2.9% + $0.30 per transaction in the US (rates vary by region, typically 1.9-2.9%). If Wix Payments isn't available in your country, you'll need to use Stripe, PayPal, or another processor with their standard fees.

Core ($29/mo) enables basic online selling with 50GB storage. Business ($39/mo) adds advanced shipping, automated sales tax (100 transactions/month), 6-currency support, and advanced gift cards. Most active stores need Business for the tax automation.

Wix works for small stores (under 100 products) prioritizing ease of use. The drag-and-drop editor is beginner-friendly, but customization is limited compared to Shopify. Not recommended for stores planning to scale beyond $100K/year - consider Shopify or BigCommerce instead.

Wix Core ($29/mo) matches Shopify Basic ($29/mo annual). Wix Business ($39/mo) is similar to Shopify Basic monthly ($39). Neither charges platform transaction fees when using native payments. Wix is simpler but less powerful; Shopify has more features and apps for serious e-commerce.

Yes, but multichannel selling to Amazon, eBay, and Facebook requires the Business plan ($39/month) minimum. Core plan doesn't include marketplace integrations. You'll also need to set up accounts on each marketplace with their associated fees.

Wix has built-in email marketing (Wix Email Marketing) with limited sends on lower plans. For advanced automation, most stores integrate Mailchimp, Klaviyo, or similar at additional cost ($15-50+/month). Email marketing costs beyond basic sends are not included.

Wix offers a free website plan, but it has significant limitations for e-commerce. The free plan includes Wix branding and a Wix subdomain rather than your own custom domain. For actual e-commerce functionality with payment processing and your own domain, you'll need one of the paid e-commerce plans starting at $17/month for the Light plan.

Wix charges 0% transaction fees on Business plans and above (Business at $39/month and Business Elite at $159/month). However, you'll still pay standard payment processor fees from providers like PayPal or Stripe, which typically range from 2.9% + $0.30 per transaction.

Switching templates after publishing is a known limitation with Wix. Once you've selected and published a template, changing to a different template means losing your content and essentially rebuilding your site from scratch. This is an important consideration when choosing your initial template, as redesigns can be costly and time-consuming.

Wix eCommerce supports up to 50,000 products across all plans. This should be sufficient for most small to medium-sized online stores. However, if you're planning to scale beyond this limit or need more advanced inventory management for a very large catalog, you may encounter limitations.

Wix supports 50+ payment gateways according to a 2025 platform comparison, covering major providers.

Common reasons cited in 2025 include: template lock-in after publishing (switching loses content), JavaScript-dependent architecture that can slow sites and hurt SEO, and e-commerce scaling limitations for larger stores. Shopify and BigCommerce are frequently recommended for merchants prioritizing e-commerce depth and performance.