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All Wix eCommerce Plans & Pricing

Prices unverified — last checked Jul 14, 2026

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Included in Wix Premium plans

  • Wix eCommerce has no price of its own; it is part of the Core, Business and Business Elite plans
  • See Wix pricing for the plans that include it
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Last verified:
High confidence

Wix eCommerce uses custom pricing as of November 2026. Contact Wix eCommerce directly for a personalized quote. The median contract is $348/year based on 205 community cost mentions.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Wix eCommerce offers 1 pricing tiers: Included in Wix Premium plans. The Included in Wix Premium plans plan is stores already on a wix premium plan.

Compared to other e-commerce software, Wix eCommerce is positioned at the budget-friendly price point.

  • Median contract: $348/yr from 205 purchases Thin data
  • 9 documented hidden costs beyond list price
  • Contracts auto-renew — 14-day money-back guarantee applies to initial purchases only, not renewals
Last verified: | Sources: 6 pricing pages and reviews

How much does Wix eCommerce cost?

Wix eCommerce uses custom pricing across 1 plan. Contact Wix eCommerce directly for a personalized quote. Plans include Included in Wix Premium plans (custom pricing).

Wix eCommerce Pricing Overview

Wix eCommerce uses custom pricing — contact their sales team for a quote. The Included in Wix Premium plans plan requires contacting sales for a custom quote and is designed for stores already on a wix premium plan.

Wix eCommerce contracts auto-renew, with a Annual billing standard minimum commitment.

The median Wix eCommerce customer pays $348/year based on 205 community cost mentions.

There are at least 9 documented hidden costs beyond Wix eCommerce's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 14, 2026 from 6 independent sources.

Request Wix eCommerce Pricing

Wix eCommerce is the online store solution from Wix, one of the world's most popular website builders. Built on an intuitive drag-and-drop platform, Wix makes it simple for non-technical users to create visually appealing online stores without coding. Wix offers a gentler learning curve than Shopify but with fewer advanced e-commerce features.

Key considerations: 0% platform transaction fees, separate payment processing fees, and limited scalability for high-volume stores. This guide covers all Wix 2026 e-commerce pricing, features by tier, and when to choose Wix vs. dedicated platforms like Shopify.

How Wix eCommerce Pricing Compares

Compare Wix eCommerce pricing against top alternatives in E-commerce.

Wix View pricing → Shopify $29-$299/month Compare → BigCommerce $29-$299/month Compare →

Compare Wix eCommerce vs Alternatives

Before committing to Wix eCommerce, compare pricing with these 3 alternatives in the same category.

VSWix
Custom

The plans Wix eCommerce is sold in

Compare pricing
VSShopify
From $29/month

Commerce-first businesses needing extensive apps and scalability

Full comparison
VSBigCommerce
From $29/month

Growing stores with complex product catalogs and advanced needs

Full comparison

All Wix eCommerce alternatives & migration guides

What Companies Actually Pay for Wix eCommerce

The median Wix eCommerce buyer pays $348/year based on 205 community cost mentions.

What companies actually pay $348/yr Median across 205 community cost mentions Thin data
Review scores
Trustpilot 1.6out of 5 (25)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Auto-renewal charges without adequate advance warningNo refunds on renewal charges even when requested the same daySignificant price hikes at renewal compared to original introductory ratesPoor and unresponsive customer service; often limited to AI chatbot
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 205 distinct user reports. Indicative only — not contract-grade data.

Wix eCommerce Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Basic E-Commerce Store (Core Plan) $348 per year

$348/year ($29/month on annual billing)

A small online store with core e-commerce functionality, custom domain, and standard features.

Current tier data

How Wix eCommerce Pricing Compares

Software Starting Price Top Price
Wix eCommerce Custom Custom
BigCommerce $39/month $1499/month
Ecwid $5/month $119/month
Printify Free $39/month
Sellfy $29/month $159/month
Shopify Free $2300/month

Detailed pricing comparisons:

Browse all E-commerce pricing →

9 Wix eCommerce Hidden Costs Beyond the List Price

Beyond the listed price, Wix eCommerce has at least 9 documented hidden costs that can significantly increase total cost of ownership.

Watch for 9 hidden costs
  • Domain Lock-In Restricts Migration 5-15% of license costs
    medium 2 sources
    Trustpilot “I purchased a domain through Wix, but they effectively locked it into their ecosystem. They required me to use their nameservers, so I could only manage the DNS through Wix instead of configuring it with another provider.”
    Trustpilot “decent service designed to trap you. While Wix provides decent service, it also comes with a lot of frustrating sides. First, there is the attempt to lock in your domain by controlling the...”
  • Performance Issues Impact SEO and May Require Optimization 5-10% of revenue
    medium 1 source
    Reddit “Wix relies heavily on JavaScript, which can make sites load slower and negatively impact SEO.”
  • Scaling Limitations for Larger Operations $2,000-$10,000
    high 1 source
    Reddit “For larger online stores, Wix has limitations in managing and scaling operations.”
  • SEO Performance Overhead from JavaScript Architecture 10-20% of license costs
    medium 1 source
    Reddit “Performance issues: Wix relies heavily on JavaScript, which can make sites load slower and negatively impact SEO.”
  • Platform Migration Costs When Scaling 5-15% of license costs
    high 1 source
    Reddit “E-commerce restrictions: For larger online stores, Wix has limitations in managing and scaling operations.”
  • Annual Price Increases at Renewal 20-100% of license costs
    high 3 sources
    Trustpilot “they automatically charged my card €369 for a yearly renewal almost 3 weeks BEFORE my current plan even expired! Last year I paid around €180 and this massive price hike happened without any transparent warning.”
    Trustpilot “they lure you in with introductory rates and after those periods end, the subscription costs go through the roof.”
    Trustpilot “I was automatically charged for another two-year subscription at nearly double the price I originally paid.”
  • No Refunds on Auto-Renewed Subscriptions
    critical 3 sources
    Trustpilot “they hid behind Section 6.3.1 of their Terms of Use, stating that the 14-day money-back guarantee applies only to initial purchases, not renewals.”
    Trustpilot “Paid yearly in advance and missed reviewing my yearly renewal until it was 13 days past my renewal date. WIX would not refund even a prorated amount.”
    Trustpilot “I used Wix to create a website for a political campaign, which ended in May. They auto-renewed the site the following month, charging me about $600.”
  • Developer Setup Costs for Store Configuration $500-$5,000
    medium 1 source
    Trustpilot “Spent more than 2 days and hired expensive developer to setup a wix store, got approved for wix payments and even verified wix account (they're using Stripe verification seprately to verify accounts) and still got my wix payments account closed wi...”
  • 100-Page Cap Requires Dynamic Pages Workaround 5-10% of license costs
    low 1 source
    Trustpilot “Good website builder/hosting platform. Unfortunately they have a 100 page cap, and claim their 'dynamic pages' are the answer to your prayers. But they're not. There needs to be a way to have more tha...”
Tip

Ask your Wix eCommerce sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
Trustpilot Consumer reviews Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 22 source citations total.

Wix eCommerce Contract Terms

Wix eCommerce contracts auto-renew. Changes require 14-day money-back guarantee applies to initial purchases only, not renewals. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 14-day money-back guarantee applies to initial purchases only, not renewals
Minimum Commitment Annual billing standard
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront or monthly billing
Price Escalation Users report significant price increases at renewal, in one case roughly doubling the annual fee, without prior prominent notice.
Based on 3 verified sources

How to Negotiate Wix eCommerce Pricing

Wix eCommerce contracts are negotiable. These 4 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 4 tactics
Annual Billing Commitment high success

Wix's advertised plan prices reflect annual billing rates. Committing to an annual subscription upfront is the primary lever for reducing effective monthly cost versus paying month-to-month. Verify the current monthly billing surcharge on Wix's pricing page before purchasing to understand the full savings.

reddit (NoCodeCommunity, 2025-03-25)
Cancel or Downgrade Before Auto-Renewal Date high success

Set a calendar reminder at least 30 days before your renewal date. Wix has been reported to auto-charge annual renewals weeks before the subscription actually expires. Once charged, refunds are not granted under standard policy. Downgrading to the Light plan ($17/month) before renewal is the safest way to avoid unexpected high-cost renewal charges.

Multiple Trustpilot reviews documenting auto-renewal charges and denied refund requests
Use Monthly Billing Initially to Avoid Annual Lock-In high success

If monthly billing is available, start there before committing to an annual plan. This avoids being locked into a full year at a price point that may increase significantly at the next annual renewal, and allows you to cancel without forfeiting a large upfront payment.

Trustpilot reviews documenting inability to get refunds after annual renewal charges
Request Promotional Discount Code Before Canceling medium success

Wix reportedly offers promotional discount codes of up to 50% off. When contacting support about a price increase or considering cancellation, explicitly ask for a promotional discount code to stay on the plan. This is more likely to succeed than requesting a refund on a renewal charge.

Trustpilot review: user stated they 'wanted to stay with Wix but under a cheaper plan or with a 50% discount code, which they regularly offer'
High success Medium Low / difficult

Full negotiation guide →

Wix eCommerce Pricing FAQ

01 Does Wix charge transaction fees?

No, Wix doesn't charge transaction fees on any e-commerce plan. You only pay payment processing fees, which depend on Wix Payments or the processor you choose. Processing rates vary by provider and region, so check the current rate before you commit. This is comparable to Shopify with Shopify Payments or BigCommerce.

02 What are Wix payment processing fees?

Wix Payments charges a percentage plus a fixed fee per transaction, and rates vary by region. If Wix Payments isn't available in your country, you'll need to use Stripe, PayPal, or another processor with their standard fees.

03 Is Wix good for e-commerce?

Wix works for small stores (under 100 products) prioritizing ease of use. The drag-and-drop editor is beginner-friendly, but customization is limited compared to Shopify. Not recommended for stores planning to scale beyond $100K/year - consider Shopify or BigCommerce instead.

04 Is Wix cheaper than Shopify?

Wix Core ($29/mo) matches Shopify Basic ($29/mo annual). Wix Business ($39/mo) is similar to Shopify Basic monthly ($39). Neither charges platform transaction fees when using native payments. Wix is simpler but less powerful; Shopify has more features and apps for serious e-commerce.

05 Does Wix include email marketing?

Wix has built-in email marketing (Wix Email Marketing) with limited sends on lower plans. For advanced automation, most stores integrate Mailchimp, Klaviyo, or similar at additional cost ($15-50+/month). Email marketing costs beyond basic sends are not included.

06 What are the transaction fees on Wix eCommerce plans?

Wix charges 0% transaction fees on Business plans and above (Business at $39/month and Business Elite at $159/month). However, you'll still pay standard payment processor fees from providers like PayPal or Stripe, which typically range from 2.9% + $0.30 per transaction.

07 Can I switch templates after launching my Wix store?

Switching templates after publishing is a known limitation with Wix. Once you've selected and published a template, changing to a different template means losing your content and essentially rebuilding your site from scratch. This is an important consideration when choosing your initial template, as redesigns can be costly and time-consuming.

08 How many products can I sell on Wix eCommerce?

Wix eCommerce supports up to 50,000 products across all plans. This should be sufficient for most small to medium-sized online stores. However, if you're planning to scale beyond this limit or need more advanced inventory management for a very large catalog, you may encounter limitations.

09 How many payment gateways does Wix eCommerce support?

Wix supports 50+ payment gateways according to a 2025 platform comparison, covering major providers.

10 What are the main reasons to consider a Wix alternative for eCommerce?

Common reasons cited in 2025 include: template lock-in after publishing (switching loses content), JavaScript-dependent architecture that can slow sites and hurt SEO, and e-commerce scaling limitations for larger stores. Shopify and BigCommerce are frequently recommended for merchants prioritizing e-commerce depth and performance.

11 Does Wix automatically renew my eCommerce subscription?

Yes. Wix subscriptions auto-renew, and multiple users report being charged for annual renewals weeks before their current plan expires. Per Section 6.3.1 of Wix's Terms of Use, the 14-day money-back guarantee applies to initial purchases only — not renewals. Set a calendar reminder at least 30 days before your renewal date if you plan to cancel or switch plans.

12 Can I get a refund if Wix auto-renews my subscription unexpectedly?

Refunds on renewals are typically denied. Wix's Terms of Use explicitly state the 14-day guarantee does not apply to renewals. Users report being denied refunds even when contacting support the same day the charge occurred. Filing a chargeback dispute with your bank is the recourse some users report pursuing.

13 Should I register my domain through Wix?

Use caution. Domains registered through Wix are tied to Wix's nameservers, preventing you from managing DNS settings through a third-party provider. This makes migrating your site to another hosting provider significantly harder. Consider registering your domain through an independent registrar if you want flexibility to switch platforms in the future.

14 Does Wix limit the number of pages on my site?

Yes. Wix enforces a 100 static page cap across its plans. For sites needing more pages, Wix offers a 'dynamic pages' feature, though some paying users report this is not an adequate substitute for standard pages.

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