Price checkMonthly
Starter$5/moVenture$35/moBusiness$65/mo
See all 4 plans

All Ecwid Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Starter

  • Up to 10 products
  • 70+ site templates
  • Email support

Venture

  • Up to 100 products
  • Instagram & Facebook selling
  • Live chat support
  • App Market access
  • Automated tax
  • Discount coupons

Business

  • Up to 2,500 products
  • Marketplace selling
  • 2 staff accounts
  • Phone support
  • Abandoned cart recovery
  • Wholesale pricing
  • Multilingual
  • Product reviews

Unlimited

  • Unlimited products
  • POS integration
  • Unlimited staff accounts
  • Priority support
  • 500 promotions
Pricing Alerts

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Cost calculator

What does Ecwid actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$125per month · $5/unit × 25units
Year 1 license$1.5K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Ecwid's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$60/yr
Venture$420/yr
Business$780/yr
Unlimited$1.8K/yr
Real-world benchmark

Buyers actually pay a median of $373/yr for Ecwid contracts (Vendr deal flow, n=14). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Ecwid costs $5 to $149 per month as of August 2026, with 4 plans available. Plans: Starter at $5/month, Venture at $35/month, Business at $65/month, and Unlimited at $149/month. The median contract is $373/year based on 14 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Ecwid offers 4 pricing tiers: Starter, Venture, Business, Unlimited. Paid plans include Starter at $5/month, Venture at $35/month, Business at $65/month. The Venture plan is small businesses.

Compared to other e-commerce software, Ecwid is positioned at the mid-market price point.

  • Median contract: $373/yr from 14 purchases Thin data
  • 7 documented hidden costs beyond list price
  • Contracts auto-renew — 90 days before renewal; cancellation is immediate with no refund for unused time regardless of when it is submitted
Last verified: | Sources: 5 pricing pages and reviews

How much does Ecwid cost?

Ecwid pricing ranges from $5 to $149/month across 4 plans. Plans include Starter at $5/month, Venture at $35/month, Business at $65/month, Unlimited at $149/month.

Ecwid Pricing Overview

Ecwid has 4 pricing plans ranging from $5 to $149/month. The Starter plan costs $5/month, best for beginners. The Venture plan costs $35/month, best for small businesses. The Business plan costs $65/month, best for growing businesses. The Unlimited plan costs $149/month, best for large enterprises.

Ecwid contracts auto-renew, with a 1 year (annual plans) minimum commitment.

The median Ecwid customer pays $373/year based on 14 verified purchases.

There are at least 7 documented hidden costs beyond Ecwid's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 16, 2026 from 5 independent sources.

See Ecwid Plans

Ecwid pricing starts at $5/month for the Starter plan with up to 10 products. The Venture plan costs $35/month ($29/month annual), Business is $65/month ($49/month annual), and Unlimited runs $149/month ($119/month annual). Ecwid discontinued its free plan in 2025 and raised prices again in March 2026. Unlike Shopify, Ecwid charges no transaction fees on any plan—you only pay standard payment processor fees.

How Ecwid Pricing Compares

Compare Ecwid pricing against top alternatives in E-commerce.

Shopify $29-$299/month Compare → WooCommerce $500-$10,000/year Compare → Wix eCommerce $29-$159/month Compare →

Compare Ecwid vs Alternatives

Before committing to Ecwid, compare pricing with these 3 alternatives in the same category.

VSShopify
From $29/month

Merchants wanting a dedicated, full-featured e-commerce platform

Full comparison
VSWooCommerce
From $500/year

WordPress users wanting deeper integration and customization

Full comparison
VSWix eCommerce
From $29/month

Wix users wanting native e-commerce instead of a plugin

Full comparison

All Ecwid alternatives & migration guides

What Companies Actually Pay for Ecwid

The median Ecwid buyer pays $373/year based on 14 verified purchase transactions.

What companies actually pay $373/yr Median across 14 community cost mentions Thin data
Review scores
TrustRadius 9.5out of 10 (10)
Trustpilot 1.6out of 5 (23)
Third-party review aggregates, as of Aug 2026
Top pricing complaints
Annual plans auto-renew with a 90-day cancellation notice requirement; missing the window locks you in for another year with no refundSignificant recurring annual price increases since Lightspeed acquisition, including a reported 53% hike in 2025Free plan eliminated in late 2025 with minimal or no advance notice to existing usersEU VAT, IOSS, and Peppol e-invoicing compliance features are missing or inadequate, making the platform unusable for EU merchants
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 14 distinct user reports. Indicative only — not contract-grade data.

Ecwid Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo / Getting Started $5 Year 1 total

A solo seller with fewer than 10 products using the Starter plan

Growing Business $49 Year 1 total
$588/year
Total $49

A mid-size business using the Business plan with annual billing

Enterprise Setup $119 Year 1 total
$1,428/year
Total $119

A large organization using the Unlimited plan with annual billing

Solo Seller — Starter Plan $60 Year 1 total
$5/month, annual billing
Total $60

Individual seller or hobbyist with a small product catalog needing a basic embeddable storefront

Small Business — Venture Plan $348 Year 1 total
$29/month, annual billing
Total $348

Small business needing more products, abandoned cart recovery, and discount tools

Growing E-Commerce Store — Business Plan $588 Year 1 total
$49/month, annual billing
Total $588

Established store needing advanced inventory management, product options, and wholesale pricing

High-Volume Merchant — Unlimited Plan $1,428 Year 1 total
$119/month, annual billing
Total $1,428

High-volume seller needing unlimited products and all advanced features

How Ecwid Pricing Compares

Software Starting Price Top Price
Ecwid $5/month $149/month
BigCommerce Free $299/month
Printify Free $39/month
Sellfy $29/month $119/month
Shopify $39/month $2300/month
Spocket $39.99/month $299.99/month

Detailed pricing comparisons:

Browse all E-commerce pricing →

7 Ecwid Hidden Costs Beyond the List Price

Beyond the listed price, Ecwid has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Payment Processing Fees 2.9% + $0.30 per transaction
    medium 1 source
    Reddit "Yeah someone else has said about my pricing, I will look into it more and charge more, I use Ecwid and another company for payment. I will look into their fees and see what price I need."
  • Starter Plan Limitations $35/month upgrade to Venture
    low 1 source
    Trustpilot "Lightspeed just killed my client's entire ECWID store history by removing the free plan and blocking all access unless he pays them."
  • Recurring Annual Price Increases 5-53% of license costs
    high 3 sources
    Trustpilot "Ecwid have hiked up their prices by £5 GBP/mo for 3 years running, for little to no practical benefit to the end user."
    Trustpilot "I'm actual an Ecwid client for many years - and I was always happy ( Business plan) but this years annual increase of 53% is insane - Yes, some new features but nothing dramatic."
    Trustpilot "Sudden increase less than 2months with too many restrictions for a £30 per month e-commerce platform"
  • No Refund on Cancellation with 90-Day Auto-Renewal Lock 25-100% of license costs
    high 3 sources
    Trustpilot "their annual plan automatically renews 90 days before it expires, but if you try to cancel it cancels immediately with no refund. So you can either cancel 90 days before and lose 90 days that you paid for, or you get locked in to another full year."
    Trustpilot "The ECWID FAQ states that you can terminate at any time but also that termination is instant when you click on the button, and there is no refund for unused time."
    Trustpilot "they immediately cancel any service you have with no regard to you paying for the whole month."
  • EU Regulatory Compliance Gap Requiring External Tools 10-25% of license costs
    critical 3 sources
    Trustpilot "Useless if you sell to the EU. Doesn't handle VAT properly, doesn't handle mandatory B2B invoicing, and now they are totally unprepared for new EU withdrawal form requirements that come into eff..."
    Trustpilot "Be aware that this platform does not support Peppol invoicing (legally required in Belgium and other European countries). We (as well as many other clients) warned Ecwid-Lightspeed at least 6 months before the deadline."
    Trustpilot "In April 2026 ECWID is totally incompatible with the new B2B e-invoice system mandatory across EU for VAT reporting from September 2026, and they are simply not aware, not ready, no plan, no communication."
  • Forced Lightspeed Branding on Storefront Pages 5-15% of license costs
    medium 2 sources
    Trustpilot "But what just did it for me is noticing they've now plastered a "Powered by Lightspeed" logo on ALL my product pages!!! WHAT? They didn't tell or ask me!!!!!"
    Trustpilot "Once they plastered their logo all over our products. It was literally everywhere multiple times. Took weeks to solve."
  • Key Features Locked Behind Higher-Tier Plans 10-30% of license costs
    medium 2 sources
    TrustRadius "You have to pray for a lot of upgrades for access to certain features."
    TrustRadius "Recurring billing - ability to bill subscription customers without having to go to my payment gateway"
Tip

Ask your Ecwid sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Reddit User discussions Trustpilot Consumer reviews TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 23 source citations total.

Ecwid Contract Terms

Ecwid contracts auto-renew and cannot be downgraded mid-term. Changes require 90 days before renewal; cancellation is immediate with no refund for unused time regardless of when it is submitted. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 90 days before renewal; cancellation is immediate with no refund for unused time regardless of when it is submitted
Minimum Commitment 1 year (annual plans)
Mid-Term Downgrade Not allowed
Payment Terms Monthly or annual upfront; annual plans require full one-year payment
Price Escalation Consistent annual price increases reported by multiple long-term users; one user reports 53% increase in 2025; Venture plan prices unified at £35/€35/$35 regardless of currency
Note

No pause option on entry-level plans; cancellation is immediate and irrevocable with no refund. A pause plan may exist for Business-tier accounts at additional cost.

Based on 4 verified sources

How to Negotiate Ecwid Pricing

Ecwid contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Choose Annual Billing for 17–25% Savings high success

Annual billing provides meaningful discounts versus monthly: Venture saves 17% ($29/month vs $35/month), Business saves 25% ($49/month vs $65/month), and Unlimited saves 20% ($119/month vs $149/month). Starter is the same $5/month on either cycle. Commit to annual only if you have planned usage for the full year — there are no refunds on cancellation.

Current tier data
Set a 90-Day Cancellation Reminder to Avoid Auto-Renewal Lock-in high success

Ecwid annual plans auto-renew and require 90 days advance notice to cancel without incurring another full year's charge. Set a calendar reminder for 91+ days before your renewal date to evaluate whether to continue, switch plans, or cancel — this is the most reliable way to avoid an unwanted renewal.

Trustpilot reviews (multiple, 2026)
Request a Goodwill Free Month from Support low success

At least one Trustpilot reviewer reported receiving a free month added to their subscription after contacting Ecwid support following an annual payment. This is not an official program, but long-term customers renewing may have leverage to request a goodwill extension by reaching out directly.

Trustpilot review (Sep 2024)
High success Medium Low / difficult

Full negotiation guide →

Ecwid Price History

Pricing changes CostBench has tracked for Ecwid, verified across 2 snapshots going back to 2026Q1.

  1. Ecwid price increase

    Highest tier increased from $99 to $149/month

    +50.5%

  2. Ecwid Venture increase

    Venture tier increased from $19 to $35/month

    +84.2%

  3. Ecwid Business increase

    Business tier increased from $39 to $65/month

    +66.7%

  4. Ecwid tier renamed

    "Free" renamed to "Starter"

Price increased 67% over 0.4 years

View Ecwid's full price history →

Ecwid Pricing FAQ

01 How much does Ecwid cost?

Ecwid Starter is $5/month for up to 10 products. Venture is $29-$35/month, Business is $49-$65/month, and Unlimited is $119-$149/month. There is no free plan.

02 Does Ecwid have a free plan?

No. Ecwid discontinued its free plan in 2025. The cheapest option is now the Starter plan at $5/month, which includes up to 10 products. Existing free plan users were required to upgrade or lose access to their stores.

03 What hidden costs should I expect?

Payment processing fees vary by provider (typically 2.9% + $0.30 per transaction via Stripe or PayPal). Ecwid itself charges no transaction fees on any plan. Premium apps and custom domains may add costs.

04 Is annual billing cheaper?

Yes. Venture drops from $35 to $29/month, Business from $65 to $49/month, and Unlimited from $149 to $119/month. Starter stays at $5/month regardless.

05 Ecwid vs Shopify: Which is cheaper?

Ecwid is cheaper at most tiers. Ecwid Starter is $5/month vs Shopify Basic at $39/month. Ecwid Business ($49/month annual) vs Shopify Basic ($39/month). However, Ecwid charges no transaction fees while Shopify charges fees unless you use Shopify Payments.

06 What is included in Ecwid Business?

Business ($65/month or $49/month annual) includes 2,500 products, abandoned cart recovery, marketplace selling, 2 staff accounts, phone support, wholesale pricing, multilingual store, and product reviews.

07 Does Ecwid charge transaction fees?

No, Ecwid does not charge transaction fees on any plan. You pay standard payment processing fees to your chosen processor (Stripe, PayPal, or Square), typically 2.9% + $0.30 per transaction.

08 Did Ecwid raise prices recently?

Yes. Effective March 2, 2026, Ecwid raised prices: Venture from $25 to $35/month, Business from $45 to $65/month, and Unlimited from $105 to $149/month. The free plan was eliminated in 2025, replaced by Starter at $5/month.

09 Does Ecwid work with my existing website?

Yes, Ecwid integrates with existing websites via an embed code. It works with WordPress, Wix, Squarespace, and custom HTML sites. You can also use it as a standalone store or sell on social media.

10 How do I cancel my Ecwid annual subscription?

Cancellation for annual plans has critical caveats. You must cancel at least 90 days before your renewal date. If you cancel earlier, the cancellation is immediate and you lose the remaining 90 days of paid service with no refund. If you miss the 90-day window, you are automatically renewed for another full year with no recourse. Users also report the cancellation flow requires 10+ clicks. There is no subscription pause option on entry-level plans.

11 Is Ecwid suitable for EU-based businesses?

As of mid-2026, Ecwid has significant EU compliance gaps. It does not properly support IOSS VAT collection for cross-border EU sales, Peppol e-invoicing (legally required in Belgium and other EU countries), or B2B electronic invoicing (mandatory across the EU from September 2026). Multiple EU merchants have abandoned the platform due to these unresolved issues. US-based sellers without EU customers are generally unaffected.

12 What is the difference between Ecwid's monthly and annual pricing?

Annual billing saves 17–25% depending on plan. Starter is $5/month on either cycle. Venture is $29/month (annual) vs $35/month (monthly). Business is $49/month (annual) vs $65/month (monthly). Unlimited is $119/month (annual) vs $149/month (monthly). Annual plans are paid upfront and have a 90-day cancellation notice requirement with no refund for unused time.

13 How has Ecwid changed since the Lightspeed acquisition?

Multiple long-term users report a decline in quality following the Lightspeed acquisition (approximately 3–4 years ago). Reported changes include consistent annual price increases, elimination of the free plan in late 2025, forced 'Powered by Lightspeed' branding added to storefronts without consent, slower response to regulatory changes (particularly EU compliance), and reduced customer support quality.

Is this pricing incorrect? — we'll verify and update it.