Shopify vs Wix eCommerce Pricing (2026)
Compare / Shopify vs Wix eCommerce
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Team size
25 seats

Shopify vs Wix eCommerce

E-commerce pricing comparison · 2026

Shopify costs $39–$2,300/mo, while Wix eCommerce has a free plan, then $17–$159/mo. These products use different pricing models (Hybrid (seat + usage) vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Shopify pricing
Discount programs →
Visit Wix pricing
Free plan limits → Discount programs →
Compare
2 products · E-commerce
Side-by-side · live
Shopify
Shopify is the world's leading e-commerce platform, powering over 4 million online stores
verified 3d ago
$348 $32K
View pricing →
Wix eCommerce
Wix eCommerce is the online store solution from Wix, one of the world's most popular websi
verified 4mo ago
$348 $32K
View pricing →
Annual license estimate
Wix costs $31K less than Shopify · 25 seats where applicable
Cheapest $348
Spread 99%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Grow
$32K/yr
year 1 license · $105/seat
Core
$348/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$348/yr
Vendr · n=205
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 56 sourced facts
51 hidden-cost · 2 contract · 3 review platforms
Last verified 3d ago
Confidence High confidence
Sources 19 sourced facts
14 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 3mo ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Transaction Fees for Third-Party Payment Processors
    5-15% of license costs
    4 sources
  • App and Plugin Costs
    $50-$300/month
    1 source
  • Expensive at Scale
    5-15% of license costs
    2 sources
  • Pricing Model Shifts Revenue to Platform
    $500-$5,000
    1 source
  • Third-Party App Costs
    15-40% of license costs
    7 sources
5 documented
  • Domain Lock-In Restricts Migration
    5-15% of license costs
    2 sources
  • Performance Issues Impact SEO and May Require Optimization
    5-10% of revenue
    1 source
  • Scaling Limitations for Larger Operations
    $2,000-$10,000
    1 source
  • SEO Performance Overhead from JavaScript Architecture
    10-20% of license costs
    1 source
  • Platform Migration Costs When Scaling
    5-15% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Shopify
Wix
Auto-renewal
Yes
Yes
Cancellation
—
14-day money-back guarantee applies to initial purchases only, not renewals
Commitment
—
Annual billing standard
Price escalation
No published schedule but users report pricing changes without justification
Users report significant price increases at renewal; one user's annual fee increased from approximately €180 to €369 without prior prominent notice
Can downgrade
—
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.4out of 5 (10)
Trustpilot
1out of 5 (25)
Best for
New stores and solo entrepreneurs
Watch out
Fraudulent merchants operating on the platform with no accountability or vetting
Trustpilot
1.6out of 5 (25)
Best for
Basic websites without selling (not for e-commerce)
Watch out
Auto-renewal charges without adequate advance warning
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Shopify pricing
Discount programs →
Visit Wix pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
E-commerce

Shopify

$39–$2,300
/mo
5 plans · Free tier
Full pricing breakdown →
VS
E-commerce

Wix eCommerce

Free plan; paid $17–$159
/mo
4 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Shopify uses Hybrid (seat + usage) pricing while Wix eCommerce uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Hybrid (seat + usage)

Shopify

$39–$2,300/mo
See full Shopify pricing →
vs
Per-seat subscription

Wix eCommerce

Free plan; paid $17–$159/mo
See full Wix eCommerce pricing →

Shopify and Wix eCommerce both operate in the e-commerce category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Shopify Wix eCommerce
Agentic Free /month $17 /month
Basic $39 /month $29 /month
Grow $105 /month $39 /month
Advanced $399 /month $159 /month
Plus $2.3K /month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Shopify

4 scenarios
$468
Small Business Starter
$958 per year (Basic: $39/month or promotional $29/month annually, plus essential apps: $50-$200/month)
$348/year ($29/month × 12)
Small Business / Solo Operator
$948/year ($79/month × 12)
Growing Store — Grow Plan (Annual Billing)
plus app costs
See all 4 scenarios →

Wix eCommerce

7 scenarios
$17/month
Starter Setup
$39/month
Growing Business
$159/month
Enterprise Setup
See all 7 scenarios →

What Users Say

Shopify

Trustpilot
1out of 5 (25)
TrustRadius
8.4out of 10 (10)
Top complaints
  • Fraudulent merchants operating on the platform with no accountability or vetting
  • No direct customer service contact for billing disputes or account issues
  • Unexpected charges continuing after store closure or cancellation

Wix eCommerce

Trustpilot
1.6out of 5 (25)
Top complaints
  • Auto-renewal charges without adequate advance warning
  • No refunds on renewal charges even when requested the same day
  • Significant price hikes at renewal compared to original introductory rates

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Shopify 20 hidden costs

high
Transaction Fees for Third-Party Payment Processors 5-15% of license costs
medium
App and Plugin Costs $50-$300/month
high
Expensive at Scale 5-15% of license costs
medium
Pricing Model Shifts Revenue to Platform $500-$5,000 (source dated Jun 2023)
high
Third-Party App Costs 15-40% of license costs
See all Shopify hidden costs →

Wix eCommerce 9 hidden costs

medium
Domain Lock-In Restricts Migration 5-15% of license costs
medium
Performance Issues Impact SEO and May Require Optimization 5-10% of revenue
high
Scaling Limitations for Larger Operations $2,000-$10,000
medium
SEO Performance Overhead from JavaScript Architecture 10-20% of license costs
high
Platform Migration Costs When Scaling 5-15% of license costs
See all Wix eCommerce hidden costs →

Contract Terms

Term Shopify Wix eCommerce
Auto-renewal Yes Yes
Cancellation — 14-day money-back guarantee applies to initial purchases only, not renewals
Minimum commitment — Annual billing standard
Price escalation No published schedule but users report pricing changes without justification —

Continue researching

Shopify

Wix eCommerce

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