Shopify vs Wix eCommerce
E-commerce pricing comparison · 2026
Shopify pricing ranges from $39–$2300/month, while Wix eCommerce ranges from $17–$159/month. These products use different pricing models (Hybrid (seat + usage) vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
VS
Shopify and Wix eCommerce both operate in the e-commerce category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Shopify | Wix eCommerce |
|---|---|---|
| Basic | $39 /month | $17 /month |
| Grow (formerly Shopify) | $105 /month | $29 /month |
| Advanced | $399 /month | $39 /month |
| Shopify Plus | $2.3K /month | $159 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Shopify
5 scenarios$264 Year 1
Small Online Store (Basic Plan)
monthly average ($29 subscription + $85 apps + $150 transaction fees)
$879 Year 1
Growing Business (Grow Plan)
monthly average ($79 subscription + $150 apps + $650 transaction fees)
$4,400 Year 1
Enterprise Brand (Shopify Plus)
monthly average ($2,300 subscription + $800 apps + $1,300 dev/maintenance)
Wix eCommerce
3 scenarios$17/month
Starter Setup
$39/month
Growing Business
$159/month
Enterprise Setup
Market Intelligence
Shopify
- Median annual cost
- $948
- Average negotiated discount
- 25%
Wix eCommerce
- Median annual cost
- $348
- Based on
- 205 deals