Wix eCommerce vs Sellfy Pricing (2026)
Compare / Wix eCommerce vs Sellfy
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Team size
25 seats

Wix eCommerce vs Sellfy

E-commerce pricing comparison · 2026

Wix eCommerce pricing ranges from $17–$159/month, while Sellfy ranges from $29–$159/month. Wix eCommerce is typically 59% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Wix pricing
Free plan limits → Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · E-commerce
Side-by-side · live
Wix eCommerce
Wix eCommerce is the online store solution from Wix, one of the world's most popular websi
verified 18d ago
$348 $24K
View pricing →
Sellfy
Sellfy is an e-commerce platform built for creators who want to sell digital products, sub
verified 12w ago
$348 $24K
View pricing →
Verdict · list-price math · year 1
Wix saves $15K vs Sellfy · 25 seats
Cheapest $8.7K
Spread 63%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Core
$8.7K/yr
year 1 license · $29/seat
Business
$24K/yr
year 1 license · $79/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$348/yr
Vendr · n=205
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 19 sourced facts
14 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 2w ago
Confidence High confidence
Sources 27 sourced facts
22 hidden-cost · 3 contract · 2 review platforms
Last verified 2mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Domain Lock-In Restricts Migration
    5-15% of license costs
    2 sources
  • Performance Issues Impact SEO and May Require Optimization
    5-10% of revenue
    1 source
  • Scaling Limitations for Larger Operations
    $2,000-$10,000
    1 source
  • SEO Performance Overhead from JavaScript Architecture
    10-20% of license costs
    1 source
  • Platform Migration Costs When Scaling
    5-15% of license costs
    1 source
5 documented
  • Revenue Caps Force Plan Upgrades
    $50-$80/month on forced upgrade
    1 source
  • Payment Processing Fees
    $0.30 + 2.9% per transaction
    2 sources
  • Limited Customization Requires Developer
    $500-$2,000 for custom design work
    3 sources
  • Annual Sales Revenue Caps
    100-450% plan cost increase when forced to upgrade
    2 sources
  • Platform Branding on Storefront
    $50/month to remove (Business plan upgrade cost)
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Wix
Sellfy
Auto-renewal
Yes
Yes
Cancellation
14-day money-back guarantee applies to initial purchases only, not renewals
—
Commitment
Annual billing standard
✓ Monthly or Annual
Price escalation
Users report significant price increases at renewal; one user's annual fee increased from approximately €180 to €369 without prior prominent notice
Users report prices being increased with products deleted and accounts held hostage until users upgrade to new pricing structures
Can downgrade
—
—
Based on 6 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
1.6out of 5 (25)
Best for
Basic websites without selling (not for e-commerce)
Watch out
Auto-renewal charges without adequate advance warning
Trustpilot
2.4out of 5 (17)
G2
4out of 5 (56)
Best for
Creators starting to sell online
Watch out
Account and product deletion without warning or notice
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Wix pricing
Free plan limits → Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
E-commerce

Wix eCommerce

$17–$159
/month
4 plans
Full pricing breakdown →
VS
E-commerce

Sellfy

$29–$159
/month
3 plans
Full pricing breakdown →

Wix eCommerce and Sellfy both operate in the e-commerce category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Wix eCommerce Sellfy
Light $17 /month $29 /month
Core $29 /month $79 /month
Business $39 /month $159 /month
Business Elite $159 /month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Wix eCommerce

7 scenarios
$17/month
Starter Setup
$39/month
Growing Business
$159/month
Enterprise Setup
See all 7 scenarios →

Sellfy

10 scenarios
$264/year
Hobbyist Creator
+ $175 processing fees = $439/year
$708/year
Growing Creator
+ $1,080 processing fees = $1,788/year
$1,428/year
Full-Time Creator
+ $5,250 processing fees = $6,678/year
See all 10 scenarios →

What Users Say

Wix eCommerce

Trustpilot
1.6out of 5 (25)
Top complaints
  • Auto-renewal charges without adequate advance warning
  • No refunds on renewal charges even when requested the same day
  • Significant price hikes at renewal compared to original introductory rates

Sellfy

G2
4out of 5 (56)
Trustpilot
2.4out of 5 (17)
Capterra
4.5out of 5 (32)
Top complaints
  • Account and product deletion without warning or notice
  • Poor or unresponsive customer support
  • Trial period does not allow live transactions, making it difficult to validate the platform before paying

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Wix eCommerce 9 hidden costs

medium
Domain Lock-In Restricts Migration 5-15% of license costs
medium
Performance Issues Impact SEO and May Require Optimization 5-10% of revenue
high
Scaling Limitations for Larger Operations $2,000-$10,000
medium
SEO Performance Overhead from JavaScript Architecture 10-20% of license costs
high
Platform Migration Costs When Scaling 5-15% of license costs
See all Wix eCommerce hidden costs →

Sellfy 12 hidden costs

high
Revenue Caps Force Plan Upgrades $50-$80/month on forced upgrade
medium
Payment Processing Fees $0.30 + 2.9% per transaction
medium
Limited Customization Requires Developer $500-$2,000 for custom design work
high
Annual Sales Revenue Caps 100-450% plan cost increase when forced to upgrade
low
Platform Branding on Storefront $50/month to remove (Business plan upgrade cost)
See all Sellfy hidden costs →

Contract Terms

Term Wix eCommerce Sellfy
Auto-renewal Yes Yes
Cancellation 14-day money-back guarantee applies to initial purchases only, not renewals —
Minimum commitment Annual billing standard Monthly or Annual
Price escalation Users report significant price increases at renewal; one user's annual fee increased from approximately €180 to €369 without prior prominent notice Users report prices being increased with products deleted and accounts held hostage until users upgrade to new pricing structures

Continue researching

Wix eCommerce

Sellfy

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