Wix eCommerce vs Sellfy Pricing (2026)
Compare / Wix eCommerce vs Sellfy
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Team size
25 seats

Wix eCommerce vs Sellfy

E-commerce pricing comparison · 2026

Wix eCommerce pricing ranges from $17–$159/month, while Sellfy ranges from $29–$119/month. Wix eCommerce is typically 47% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Wix pricing
Free plan limits → Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · E-commerce
Side-by-side · live
Wix eCommerce
Wix eCommerce is the online store solution from Wix, one of the world's most popular websi
verified 9w ago
$348 $708
View pricing →
Sellfy
Sellfy is an e-commerce platform built for creators who want to sell digital products, sub
verified 6w ago
$348 $708
View pricing →
Annual license estimate
Wix costs $360 less than Sellfy · 25 seats where applicable
Cheapest $348
Spread 51%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Core
$348/yr
year 1 license · flat plan price
Business
$708/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$348/yr
Vendr · n=205
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 19 sourced facts
14 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 2mo ago
Confidence High confidence
Sources 28 sourced facts
23 hidden-cost · 3 contract · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Domain Lock-In Restricts Migration
    5-15% of license costs
    2 sources
  • Performance Issues Impact SEO and May Require Optimization
    5-10% of revenue
    1 source
  • Scaling Limitations for Larger Operations
    $2,000-$10,000
    1 source
  • SEO Performance Overhead from JavaScript Architecture
    10-20% of license costs
    1 source
  • Platform Migration Costs When Scaling
    5-15% of license costs
    1 source
5 documented
  • Revenue Caps Force Plan Upgrades
    $50-$80/month on forced upgrade
    1 source
  • Payment Processing Fees
    $0.30 + 2.9% per transaction
    2 sources
  • Limited Customization Requires Developer
    $500-$2,000 for custom design work
    3 sources
  • Annual Sales Revenue Caps
    100-450% plan cost increase when forced to upgrade
    2 sources
  • Platform Branding on Storefront
    $50/month to remove (Business plan upgrade cost)
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Wix
Sellfy
Auto-renewal
Yes
Yes
Cancellation
14-day money-back guarantee applies to initial purchases only, not renewals
—
Commitment
Annual billing standard
Annual (for discounted pricing)
Price escalation
Users report significant price increases at renewal; one user's annual fee increased from approximately €180 to €369 without prior prominent notice
No published schedule, but users report historical pricing structure overhauls where existing products were deleted and restored only if sellers accepted the new pricing
Can downgrade
—
—
Based on 6 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
1.6out of 5 (25)
Best for
Basic websites without selling (not for e-commerce)
Watch out
Auto-renewal charges without adequate advance warning
Trustpilot
2.1out of 5 (16)
G2
4out of 5 (56)
Best for
Creators starting to sell online
Watch out
Trial period does not allow live transactions, making it impossible to validate the platform before paying
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Wix pricing
Free plan limits → Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
E-commerce

Wix eCommerce

$17–$159
/month
4 plans
Full pricing breakdown →
VS
E-commerce

Sellfy

$29–$119
/month
3 plans
Full pricing breakdown →

Wix eCommerce and Sellfy both operate in the e-commerce category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Wix eCommerce Sellfy
Light $17 /month $29 /month
Core $29 /month $59 /month
Business $39 /month $119 /month
Business Elite $159 /month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Wix eCommerce

7 scenarios
$17/month
Starter Setup
$39/month
Growing Business
$159/month
Enterprise Setup
See all 7 scenarios →

Sellfy

10 scenarios
$264/year
Hobbyist Creator
+ $175 processing fees = $439/year
$708/year
Growing Creator
+ $1,080 processing fees = $1,788/year
$1,428/year
Full-Time Creator
+ $5,250 processing fees = $6,678/year
See all 10 scenarios →

What Users Say

Wix eCommerce

Trustpilot
1.6out of 5 (25)
Top complaints
  • Auto-renewal charges without adequate advance warning
  • No refunds on renewal charges even when requested the same day
  • Significant price hikes at renewal compared to original introductory rates

Sellfy

G2
4out of 5 (56)
Trustpilot
2.1out of 5 (16)
Capterra
4.5out of 5 (32)
Top complaints
  • Trial period does not allow live transactions, making it impossible to validate the platform before paying
  • Poor or non-responsive customer support with tickets going unanswered for weeks or months
  • Account or shop deleted without prior notice, including during plan changes

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Wix eCommerce 9 hidden costs

medium
Domain Lock-In Restricts Migration 5-15% of license costs
medium
Performance Issues Impact SEO and May Require Optimization 5-10% of revenue
high
Scaling Limitations for Larger Operations $2,000-$10,000
medium
SEO Performance Overhead from JavaScript Architecture 10-20% of license costs
high
Platform Migration Costs When Scaling 5-15% of license costs
See all Wix eCommerce hidden costs →

Sellfy 13 hidden costs

high
Revenue Caps Force Plan Upgrades $50-$80/month on forced upgrade
medium
Payment Processing Fees $0.30 + 2.9% per transaction
medium
Limited Customization Requires Developer $500-$2,000 for custom design work
high
Annual Sales Revenue Caps 100-450% plan cost increase when forced to upgrade
low
Platform Branding on Storefront $50/month to remove (Business plan upgrade cost)
See all Sellfy hidden costs →

Contract Terms

Term Wix eCommerce Sellfy
Auto-renewal Yes Yes
Cancellation 14-day money-back guarantee applies to initial purchases only, not renewals —
Minimum commitment Annual billing standard Annual (for discounted pricing)
Price escalation Users report significant price increases at renewal; one user's annual fee increased from approximately €180 to €369 without prior prominent notice No published schedule, but users report historical pricing structure overhauls where existing products were deleted and restored only if sellers accepted the new pricing

Continue researching

Wix eCommerce

Sellfy

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