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Data Studio (formerly Looker Studio) costs $9 to $9 per user/month as of November 2026. Plan: Data Studio Pro (Project subscription) at $9/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Data Studio (formerly Looker Studio) offers 1 pricing tiers: Data Studio Pro (Project subscription). Paid plans include Data Studio Pro (Project subscription) at $9/user/month. The Data Studio Pro (Project subscription) plan is teams and organizations needing advanced collaboration and enterprise features.

Top Data Studio (formerly Looker Studio) alternatives as of November 2026 include Power BI, Looker, IBM Cognos Analytics. Data Studio (formerly Looker Studio) costs $9-$9/user/month. Pricing verified from 8 sources by CostBench.

Top Data Studio (formerly Looker Studio) Alternatives

1

Power BI

Medium Effort
$0–$24/user/month
Best for: Teams
vs Data Studio (formerly Looker Studio):

Alternative to Looker Studio in the same category

2

Looker

Medium Effort
Custom pricing
Best for: Small organizations with fewer than 50 users
vs Data Studio (formerly Looker Studio):

Alternative to Looker Studio in the same category

3

IBM Cognos Analytics

Medium Effort
$11.25–$44.90/user/month
Best for: Small teams needing on-demand analytics with quick implementation and flexible pricing
vs Data Studio (formerly Looker Studio):

Alternative to Looker Studio in the same category

4

Qlik

Medium Effort
$300–$2750/month
Best for: Small teams
vs Data Studio (formerly Looker Studio):

Alternative to Looker Studio in the same category

When to Stay with Data Studio (formerly Looker Studio)

Best for teams already embedded in the Google ecosystem who need flexible, real-time reporting across Google Analytics, Ads, Sheets, and BigQuery at no additional cost.

  • You've invested heavily in customizations and integrations
  • Your team is highly trained and productive on Data Studio (formerly Looker Studio)
  • You need features that alternatives don't offer
  • Migration costs would exceed multi-year savings

Price Comparison

Product Price Range Migration
Current Data Studio (formerly Looker Studio) $9-$9/user/month -
Power BI $0–$24/user/month medium
Looker Custom pricing medium
IBM Cognos Analytics $11.25–$44.90/user/month medium
Qlik $300–$2750/month medium

Detailed Comparisons

Frequently Asked Questions

01 What are the best Data Studio (formerly Looker Studio) alternatives?

The top Data Studio (formerly Looker Studio) alternatives include Power BI, Looker, IBM Cognos Analytics, Qlik. Each offers different strengths: Power BI is teams, while Looker is small organizations with fewer than 50 users.

02 Is it hard to switch from Data Studio (formerly Looker Studio) to an alternative?

Migration difficulty varies by alternative. Among Data Studio (formerly Looker Studio) alternatives, some options offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.

03 How much can I save by switching from Data Studio (formerly Looker Studio)?

Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Data Studio (formerly Looker Studio)'s pricing is competitive, so cost savings depend on your specific feature requirements. Factor in migration costs and productivity dip during transition.

04 Should I stay with Data Studio (formerly Looker Studio) or switch?

Best for teams already embedded in the Google ecosystem who need flexible, real-time reporting across Google Analytics, Ads, Sheets, and BigQuery at no additional cost. However, if your needs have evolved or you're not using Data Studio (formerly Looker Studio)'s advanced features, exploring alternatives could save you money and complexity.