Looker Studio vs Power BI
Business Intelligence pricing comparison · 2026
Looker Studio pricing ranges from $0–$9/month, while Power BI ranges from $0–$20/user/month. Looker Studio is typically 10% more affordable, though your actual cost depends on tier and team size.
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Looker Studio and Power BI both operate in the business intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Looker Studio | Power BI |
|---|---|---|
| Free | Free /month | Free /user |
| Pro | $9 /user/month | $10 /user/month |
| Premium | — | $20 /user/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Looker Studio
3 scenarios$0/month
Small Business Analytics
$50
Marketing Team with Social Data
100/month
$190
Enterprise Team Collaboration
440/month
Power BI
6 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$20/month
Growing Business
$20/month
Enterprise Setup
Market Intelligence
Looker Studio
- Median annual cost
- $2,000
- Based on
- 11 deals
Power BI
- Median annual cost
- $699
- Based on
- 161 deals