Looker Studio vs Looker
Business Intelligence pricing comparison · 2026
Looker Studio pricing ranges from $0–$9/month, while Looker uses custom pricing. Looker is typically 100% more affordable, though your actual cost depends on tier and team size.
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Looker Studio and Looker both operate in the business intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Looker Studio | Looker |
|---|---|---|
| Free | Free /month | Custom |
| Pro | $9 /user/month | Custom |
| Embed | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Looker Studio
3 scenarios$0/month
Small Business Analytics
$50
Marketing Team with Social Data
100/month
$190
Enterprise Team Collaboration
440/month
Looker
5 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $4,000/month on the most popular plan
Typical Usage
Around $4,000/month on the most popular plan
Typical Usage
Market Intelligence
Looker Studio
- Median annual cost
- $2,000
- Based on
- 11 deals
Looker
- Median annual cost
- $72,000
- Average negotiated discount
- 15%