Quick Answer
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Data Studio (formerly Looker Studio) costs $9 to $9 per user/month as of November 2026. Plan: Data Studio Pro (Project subscription) at $9/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Data Studio (formerly Looker Studio) offers 1 pricing tiers: Data Studio Pro (Project subscription). Paid plans include Data Studio Pro (Project subscription) at $9/user/month. The Data Studio Pro (Project subscription) plan is teams and organizations needing advanced collaboration and enterprise features.

Last verified: | Sources: 8 pricing pages and reviews
+10%–+25% above list price
Know Before You Buy — Try Data Studio (formerly Looker Studio) Free

Data Studio (formerly Looker Studio)'s sourced hidden costs add +10%–+25% on top of a $2,700/yr base license (about $2,970–$3,375/yr) as of November 2026. Key hidden costs: training & learning curve, third-party connector costs for non-google data sources. Verified from 8 sources by CostBench.

Hidden Costs Breakdown

1

Training & Learning Curve

low training

Multiple users report a meaningful learning curve for building effective reports. The tool exposes a large number of metrics and dimensions, and it's not always obvious which combinations will return data for a given use case. Teams should budget onboarding time before reaching full productivity.

trustradius · 2026-02-05

It's not a simple task to build reports, there are SO many metrics / dimensions to choose from and it's not always obvious which ones will work / have data to them

trustradius · 2026-01-28

Building reports are easy but understand what data to pull in to get to your end goal can take some time

2

Third-Party Connector Costs for Non-Google Data Sources

medium integration

Looker Studio's native connectors focus primarily on Google products. Connecting non-Google data sources (e.g., Facebook Ads, HubSpot, Shopify) typically requires paid third-party connector tools from providers such as Supermetrics, Funnel.io, or Windsor.ai, adding cost on top of the base Looker Studio subscription.

trustradius · 2026-01-20

I could use built-in connectors for more data sources.

Year-1 Cost for 25 Seats

License (25 seats × $9 × 12 mo) $2,700/yr
Training & Learning Curve (5-10% of license costs) +$135–$270
Third-Party Connector Costs for Non-Google Data Sources (5-15% of license costs) +$135–$405
Estimated Year-1 Total $2,970–$3,375
That's +10%–+25% on top of the base license, summed from the sourced hidden costs above. The median Data Studio (formerly Looker Studio) contract is $2,000/yr across 11 Vendr purchases.

Frequently Asked Questions

01 What hidden costs should I budget for with Data Studio (formerly Looker Studio)?

Beyond the license fee, budget for: Training & Learning Curve (5-10% of license costs); Third-Party Connector Costs for Non-Google Data Sources (5-15% of license costs). For a typical deployment that works out to roughly +10%–+25% on top of the base license ($2,700/yr → $2,970–$3,375/yr).

02 Does Data Studio (formerly Looker Studio) charge for implementation?

Implementation costs for Data Studio (formerly Looker Studio) vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Data Studio (formerly Looker Studio) support cost?

Premium support pricing for Data Studio (formerly Looker Studio) depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Data Studio (formerly Looker Studio)?

Overage and storage policies for Data Studio (formerly Looker Studio) depend on tier limits. Check the sourced cost breakdown above for verified data.

05 What add-ons cost extra with Data Studio (formerly Looker Studio)?

Add-on pricing for Data Studio (formerly Looker Studio) varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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