ZoomInfo vs Clay (GTM Data Enrichment)
AI Sales Tools pricing comparison · 2026
ZoomInfo pricing ranges from $0–$45000/per year, while Clay (GTM Data Enrichment) ranges from $0–$800/month. Clay (GTM Data Enrichment) is typically 99% more affordable, though your actual cost depends on tier and team size.
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ZoomInfo and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ZoomInfo | Clay (GTM Data Enrichment) |
|---|---|---|
| ZoomInfo Lite (Free) | Free /per year | Free /month |
| Professional | Custom | $149 /month |
| Advanced | Custom | $349 /month |
| Elite | Custom | $800 |
| Free Trial (48 Hours) | Free /trial | — |
Contract Terms
| Term | ZoomInfo | Clay (GTM Data Enrichment) |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | End of contract term | — |
| Minimum commitment | 1 year | — |
| Price escalation | 30-42% annual increases common at renewal without prior warning | Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources. |
| Can downgrade | No | — |