ZoomInfo vs Gong
AI Sales Tools pricing comparison · 2026
ZoomInfo pricing ranges from $0–$45000/per year, while Gong ranges from $108–$250/user/month. Gong is typically 99% more affordable, though your actual cost depends on tier and team size.
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ZoomInfo and Gong both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ZoomInfo | Gong |
|---|---|---|
| ZoomInfo Lite (Free) | Free /per year | Custom |
| Professional | Custom | Custom |
| Advanced | Custom | Custom |
| Elite | Custom | — |
| Free Trial (48 Hours) | Free /trial | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ZoomInfo
9 scenarios$0/month (free tier with basic features)
Solo / Getting Started
Around $24,995/per year on the most popular plan
Typical Usage
Around $24,995/per year on the most popular plan
Typical Usage
Gong
3 scenarios$21,000
Small Sales Team (10 Reps)
$38,000/year - Based on $1,600/user/year Foundation plan ($16,000) plus $5,000 platform fee, totaling $21,000 annually. With the Bundled plan at $3,000/user/year, costs jump to $35,000 plus platform fee. Add $7,500 first-year onboarding, bringing year-one total to $28,500-$42,500. Effective cost: $175-$354/user/month.
$85,000
Mid-Market Team (50 Reps)
$160,000/year - At the 50-user tier ($1,520/user/year Foundation), base licensing is $76,000 plus $5,000-$10,000 platform fee. Bundled plan (Core + Engage + Forecast) at $2,880-$3,000/user/year reaches $144,000-$150,000 plus platform fees. First-year onboarding adds $15,000-$30,000. Budget $100,000-$190,000 for year one, with 5-15% annual increases thereafter.
$250,000
Enterprise Deployment (200+ Reps)
$400,000+/year - Enterprise deployments with 200+ seats at negotiated rates of $1,360-$2,500/user/year run $272,000-$500,000 in per-user licensing, plus $25,000-$50,000 platform fees. Vendr data shows a median negotiated price of $247,108 for large deployments (35% off list). First-year implementation can add $50,000-$65,000+. Three-year total cost of ownership commonly exceeds $1M.
Market Intelligence
ZoomInfo
- Median annual cost
- $18,000 0 0
Gong
- Median annual cost
- $375
- Based on
- 55 deals
Contract Terms
| Term | ZoomInfo | Gong |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | End of contract term | — |
| Minimum commitment | 1 year | 1 year |
| Price escalation | 30-42% annual increases common at renewal without prior warning | — |
| Can downgrade | No | — |