HubSpot CRM vs Pardot
CRM pricing comparison · 2026
HubSpot CRM pricing ranges from $0–$150/user/month, while Pardot ranges from $1250–$15000/month. HubSpot CRM is typically 98% more affordable, though your actual cost depends on tier and team size.
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Plan-by-Plan Pricing
| Plan | HubSpot CRM | Pardot |
|---|---|---|
| Free | Free /user/month | $1.3K /month (up to 10k contacts) |
| Starter | $20 /seat/month | $2.8K /month (up to 10k contacts) |
| Professional | $100 /seat/month | $4K /month (up to 10k contacts) |
| Enterprise | $150 /seat/month | $15K /month (up to 75k contacts) |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Contract Terms
| Term | HubSpot CRM | Pardot |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must provide notice before annual renewal; difficult to cancel mid-contract | 30 days before renewal |
| Minimum commitment | 1 year | 1 year |
| Price escalation | — | Standard renewal increases apply; users report difficulty canceling or modifying contracts |
| Can downgrade | No | No |