Google Cloud Identity vs Okta (2026): Pricing, Pros & Verdict
Compare / Google Cloud Identity vs Okta
Shortlist
Team size
25 seats

Google Cloud Identity vs Okta

Identity & Access Management pricing comparison · 2026

Google Cloud Identity uses custom pricing, while Okta ranges from $2–$17/user/month.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Compare
2 products · Identity & Access Management
Side-by-side · live
G
Google Cloud Identity
Google Cloud Identity is Google's standalone IDaaS — separate from Workspace, but built on
verified 8w ago
$40K $44K
View pricing →
Okta
Okta is the leading independent identity and access management (IAM) platform, serving ove
verified 10w ago
$40K $44K
View pricing →
Verdict · Vendr median · year 1
Google saves $4.2K vs Okta · 25 seats
Cheapest $40K
Spread 10%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Starter Suite
$1.8K/yr
year 1 license · $6/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$40K/yr
Vendr · n=4 · limited data
Median annual
$44K/yr
Vendr · n=1,825 avg 14% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 6 sourced facts
4 hidden-cost · Vendr median · 1 review platform
Last verified 1mo ago
Confidence Limited confidence
Sources 13 sourced facts
10 hidden-cost · 2 contract · Vendr median
Last verified 2mo ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
4 documented
  • Setup and User Training
    $97,000 over three years
    1 source
  • Integration with Existing Directories
    1 source
  • Support for Free Tier
    1 source
  • SCIM Provisioning Requirement
    $7.20 per user per month
    1 source
5 documented
  • SAML SSO Tax from Third-Party Apps
    $4-$6/user/month per app
    2 sources
  • Workflows Add-On SKU
    $4/user/month
    2 sources
  • Advanced MFA Features
    10-20% of license costs
    1 source
  • Minimum Spend Requirements
    $218,436
    1 source
  • A La Carte Pricing for Core Features
    15-30% of license costs
    2 sources
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
G2
4.3/5 (33)
Watch out
Difficult Learning Curve/Complex Setup
No public ratings yet
Best for
Organizations that only need single sign-on without MFA or directory services
Watch out
Expensive pricing that has tripled over 5 years
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Identity & Access Management

Google Cloud Identity

Custom pricing
/user/month
2 plans · Free tier
Full pricing breakdown →
VS
Identity & Access Management

Okta

$2–$17
/user/month
6 plans
Full pricing breakdown →

Plan-by-Plan Pricing

Plan Google Cloud Identity Okta
Cloud Identity Free Free /user/month $2 /user/month
Cloud Identity Premium Custom $6 /user/month
Core Essentials Suite $14 /user/month
Essentials Suite $17 /user/month
Professional Suite Custom
Enterprise Suite Custom

Market Intelligence

Google Cloud Identity

Median annual cost
$39,600
Based on
4 deals

Okta

Median annual cost
$43,840
Average negotiated discount
14%
Based on
1825 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Google Cloud Identity 4 hidden costs

high
Setup and User Training $97,000 over three years
medium
Integration with Existing Directories
medium
Support for Free Tier
high
SCIM Provisioning Requirement $7.20 per user per month
See all Google Cloud Identity hidden costs →

Okta 7 hidden costs

high
SAML SSO Tax from Third-Party Apps $4-$6/user/month per app
high
Workflows Add-On SKU $4/user/month
medium
Advanced MFA Features 10-20% of license costs
medium
Minimum Spend Requirements $218,436
medium
A La Carte Pricing for Core Features 15-30% of license costs
See all Okta hidden costs →

Continue researching