Auth0 vs Okta Pricing (2026)
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Auth0 vs Okta

Identity & Access Management pricing comparison · 2026

Auth0 pricing ranges from $0–$800/month, while Okta ranges from $2–$17/user/month. These products use different pricing models (Usage-based (pay per token/image/minute) vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Identity & Access Management

Auth0

$0–$800
/month
6 plans · Free tier
Full pricing breakdown →
VS
Identity & Access Management

Okta

$2–$17
/user/month
6 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Auth0 uses Usage-based (pay per token/image/minute) pricing while Okta uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Usage-based (pay per token/image/minute)

Auth0

$0–$800 / month
See full Auth0 pricing →
vs
Per-seat subscription

Okta

$2–$17 / user/month
See full Okta pricing →

Auth0 and Okta both operate in the identity & access management category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Auth0 Okta
Free Free /month $2 /user/month
Essentials (B2C) $35 /month $6 /user/month
Essentials (B2B) $150 /month $14 /user/month
Professional (B2C) $240 /month $17 /user/month
Professional (B2B) $800 /month Custom
Enterprise Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Auth0

7 scenarios
$0/month (free plan with 25,000 MAU limit)
Startup MVP (Free Plan)
$240
Growing B2C App (5,000 MAUs)
$550/month (Professional B2C plan, scaling with MAU count)
$800
B2B SaaS Platform (2,000 MAUs, 20 organizations)
$1,500/month (Professional B2B plan, scaling with MAU count)
See all 7 scenarios →

Okta

4 scenarios
$300/month ($6/user x 50 users, billed annually at $3,600/year)
Small Business (50 users, SSO + MFA)
$8,500/month ($17/user x 500 users, billed annually at $102,000/year)
Mid-Size Company (500 users, Essentials Suite)
Estimated $50,000-$75,000/month ($600,000-$900,000/year with enterprise volume discounts)
Enterprise (5,000 users, Professional Suite)
See all 4 scenarios →

Market Intelligence

Auth0

Median annual cost
$400
Based on
27 deals

Okta

Median annual cost
$43,840
Average negotiated discount
14%
Based on
1825 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Auth0 5 hidden costs

critical
Enterprise SSO/SAML Connection Fees $5,000-$34,000
high
Machine-to-Machine (M2M) Token Limits 10-30% of license costs
medium
Data Duplication Costs to Avoid Latency 5-15% of license costs
high
Price Increases and Escalation 50-300%
critical
Scaling MAU Costs $3,000-$10,000/month
See all Auth0 hidden costs →

Okta 7 hidden costs

high
SAML SSO Tax from Third-Party Apps $4-$6/user/month per app
high
Workflows Add-On SKU $4/user/month
medium
Advanced MFA Features 10-20% of license costs
medium
Minimum Spend Requirements $218,436
medium
A La Carte Pricing for Core Features 15-30% of license costs
See all Okta hidden costs →

Contract Terms

Term Auth0 Okta
Auto-renewal Yes —
Cancellation — —
Minimum commitment — —
Price escalation No published schedule but users report mid-contract price increases and annual hikes of 300%+ Users report significant price increases over time, with multiple accounts of Okta tripling in price since initial purchase. Historical pricing of $8/user/month for full feature access has increased to $17+/user/month for comparable tiers, not including mandatory add-ons.
Try Auth0 Free
See Okta Plans

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