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Cloud Identity FreeFreeCloud Identity PremiumCustom
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All Google Cloud Identity Plans & Pricing

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Cloud Identity Free

  • 50 user licenses (additional available free on request)
  • Basic SSO with SAML and OIDC
  • User and group management
  • Basic mobile device management
  • Security center (basic)

Cloud Identity Premium

  • Everything in Free
  • Advanced enterprise endpoint management
  • Advanced security center
  • Context-Aware Access
  • Cloud Identity Premium audit logs
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Google Cloud Identity uses custom pricing as of July 2026 with 2 plans available. Contact Google Cloud Identity directly for a personalized quote. Plan: Cloud Identity Free (free). Enterprise pricing is available on request. The median contract is $39,600/year based on 4 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Google Cloud Identity offers 2 pricing tiers: Cloud Identity Free, Cloud Identity Premium.

Compared to other identity & access management software, Google Cloud Identity is positioned at the budget-friendly price point.

  • Median contract: $39,600/yr from 4 buyer reports Directional
  • 4 documented hidden costs beyond list price
  • G2 rating: 4.3/5 from 33 reviews
Last verified:

How much does Google Cloud Identity cost?

Google Cloud Identity uses custom pricing across 2 plans. Contact Google Cloud Identity directly for a personalized quote. Plans include Cloud Identity Free (free), Cloud Identity Premium (custom pricing).

Google Cloud Identity Pricing Overview

Google Cloud Identity uses custom pricing — contact their sales team for a quote. The Cloud Identity Free plan is free. The Cloud Identity Premium plan requires contacting sales for a custom quote.

The median Google Cloud Identity customer pays $39,600/year based on 4 verified purchases.

There are at least 4 documented hidden costs beyond Google Cloud Identity's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 17, 2026.

Try Google Cloud Identity Free

Google Cloud Identity is Google's standalone IDaaS — separate from Workspace, but built on the same admin console. The free tier covers 50 users (extendable on request) with SSO and basic device management, making it the cheapest credible Okta alternative for sub-50-person teams.

How Google Cloud Identity Pricing Compares

Compare Google Cloud Identity pricing against top alternatives in Identity & Access Management.

Okta $2-$17/user/month Compare → BeyondTrust Custom pricing Compare → Cisco Duo $0-$9/user/month Compare →

Compare Google Cloud Identity vs Alternatives

Before committing to Google Cloud Identity, compare pricing with these 3 alternatives in the same category.

VSOkta
From $2/user/month

Organizations that only need single sign-on without MFA or directory services

Full comparison
VSBeyondTrust
Custom

Full comparison
VSCisco Duo
Free

Full comparison

All Google Cloud Identity alternatives & migration guides

What Companies Actually Pay for Google Cloud Identity

The median Google Cloud Identity buyer pays $39,600/year based on 4 verified purchase transactions.

What companies actually pay $39,600/yr Median across 4 third-party buyer reports Directional
Review scores
G2 4.3/5 (33)
Top pricing complaints
Difficult Learning Curve/Complex SetupLimited Features/Integration ChallengesPricingTroubleshooting and Support
Source: aggregated from 4 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Google Cloud Identity Pricing Compares

Software Starting Price Top Price
Google Cloud Identity Custom Custom
Auth0 Free $800/month
BeyondTrust Custom Custom
Cisco Duo Free $9/user/month
JumpCloud Free $15/user/month
Microsoft Entra ID Free $12/user/month

Detailed pricing comparisons:

Browse all Identity & Access Management pricing →

4 Google Cloud Identity Hidden Costs Beyond the List Price

Beyond the listed price, Google Cloud Identity has at least 4 documented hidden costs that can significantly increase total cost of ownership.

Watch for 4 hidden costs
  • Setup and User Training $97,000 over three years
    high 1 source
    industry "One report indicates a composite organization spent approximately $97,000 over three years on time and resources for setup, configuration, integration with other IT tools, and training users for ongoing support and maintenance."
  • Integration with Existing Directories
    medium 1 source
    industry "Integration with Existing Directories: While Google Cloud Identity offers tools like Google Cloud Directory Sync (GCDS) to extend on-premises directories such as Active Directory or LDAP to the cloud, the effort and potential professional services..."
  • Support for Free Tier
    medium 1 source
    industry "Integration with Existing Directories: While Google Cloud Identity offers tools like Google Cloud Directory Sync (GCDS) to extend on-premises directories such as Active Directory or LDAP to the cloud, the effort and potential professional services..."
  • SCIM Provisioning Requirement $7.20 per user per month
    high 1 source
    industry "The public price for Cloud Identity Premium is generally cited as $6 per user per month for the Annual/Fixed-Term Plan and $7.20 per user per month for the Flexible Plan"
Tip

Ask your Google Cloud Identity sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 5 source citations total.

Google Cloud Identity Pricing FAQ

01 Is Google Cloud Identity actually free?

Yes — Cloud Identity Free comes with 50 user licenses by default and Google grants additional free licenses on request via the admin support form. There's no time limit; it's a forever-free tier covering SSO, basic device management, and user provisioning.

02 What's in Cloud Identity Premium that's not in Free?

Premium adds advanced endpoint management (work profiles on Android, fully managed Android Enterprise, Windows device management), Context-Aware Access (location and device-state policies), and the advanced security center with audit logs. Pricing is bundled with Google Workspace subscriptions — there's no standalone per-seat price published.

03 Is Cloud Identity the same as Google Workspace?

No. Workspace is the productivity suite (Gmail, Drive, Docs, Meet). Cloud Identity is identity-only — users, groups, SSO, device management. You can buy Cloud Identity without Workspace to manage identity for users who don't need Google productivity apps.

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