HubSpot CRM vs Folk CRM Pricing (2026)

HubSpot CRM vs Folk CRM

CRM pricing comparison · 2026

HubSpot CRM pricing ranges from $0–$150/user/month, while Folk CRM ranges from $24–$100/user/month. Folk CRM is typically 20% more affordable, though your actual cost depends on tier and team size.

CRM

HubSpot CRM

$0–$150
/user/month
4 plans · Free tier
Full pricing breakdown →
VS
CRM

Folk CRM

$24–$100
/user/month
3 plans
Full pricing breakdown →

HubSpot CRM and Folk CRM both operate in the crm category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan HubSpot CRM Folk CRM
Free Free /user/month $30 /user/month
Starter $20 /seat/month $60 /user/month
Professional $100 /seat/month $100
Enterprise $150 /seat/month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

HubSpot CRM

6 scenarios
$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
See all 6 scenarios →

Folk CRM

3 scenarios
$288 Year 1 ($288 license)
Solo Founder (1 user, Standard)
$1,440 Year 1 ($1,440 licenses)
Small Team (5 users, Standard Annual)
$6,360 Year 1 ($5,760 licenses + $600 Zapier)
Growing Agency (10 users, Premium Annual)

Market Intelligence

HubSpot CRM

Median annual cost
$26,275
Average negotiated discount
18%
Based on
804 deals

Folk CRM

Median annual cost
$3,000
Based on
86 deals

What Users Say

HubSpot CRM

G2
4.4/5 (12,400)
Trustpilot
1.8/5 (1,040)
Top complaints
  • Feature paywalls and expensive tier pricing
  • Restrictive annual contracts with no flexibility
  • Email deliverability issues and spam problems

Folk CRM

Trustpilot
2/5 (1)
Top complaints
  • Duplicate contact detection only works if contacts have exact same first and last name, causing issues with Asian names that have multiple variations

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

HubSpot CRM 6 hidden costs

high
Tiered Feature Paywalls and Rapid Price Escalation $3,000-$10,000+ annually in forced upgrades
medium
Mandatory Onboarding and Implementation Fees $5,000-$15,000 in implementation costs
high
Email Deliverability and Technical Issues 5-10% of license costs
critical
Restrictive Annual Contract Terms $3,000-$50,000 depending on plan
critical
Free Tier Data Lockout $240-$1,800 annual forced upgrade cost
See all HubSpot CRM hidden costs →

Folk CRM 3 hidden costs

medium
Integration Limitations $20-$50/month
medium
Contact Enrichment Costs $50-$100/user/month
low
Migration and Data Import Effort $500-$2,000
See all Folk CRM hidden costs →