Customer.io vs Outgrow
Marketing Automation pricing comparison · 2026
Customer.io pricing ranges from $0–$1000/month, while Outgrow ranges from $0–$720/month. Outgrow is typically 85% more affordable, though your actual cost depends on tier and team size.
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Customer.io and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Customer.io | Outgrow |
|---|---|---|
| Free | Free /month | Free /per month |
| Essentials | $100 /month | $22 /per month |
| Premium | $1K /month | $45 /per month |
| Enterprise | Custom | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0