Customer.io vs Iterable
Marketing Automation pricing comparison · 2026
Customer.io pricing ranges from $0–$1000/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
Customer.io and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Customer.io | Iterable |
|---|---|---|
| Free | Free /month | Custom |
| Essentials | $100 /month | Custom |
| Premium | $1K /month | Custom |
| Enterprise | Custom | — |
Market Intelligence
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals