Gong vs Clay

$38,000/year - Based on $1,600/user/year Foundation plan ($16,000) plus $5,000 platform fee, totaling $21,000 annually. With the Bundled plan at $3,000/user/year, costs jump to $35,000 plus platform fee. Add $7,500 first-year onboarding, bringing year-one total to $28,500-$42,500. Effective cost: $175-$354/user/month.

$160,000/year - At the 50-user tier ($1,520/user/year Foundation), base licensing is $76,000 plus $5,000-$10,000 platform fee. Bundled plan (Core + Engage + Forecast) at $2,880-$3,000/user/year reaches $144,000-$150,000 plus platform fees. First-year onboarding adds $15,000-$30,000. Budget $100,000-$190,000 for year one, with 5-15% annual increases thereafter.

$400,000+/year - Enterprise deployments with 200+ seats at negotiated rates of $1,360-$2,500/user/year run $272,000-$500,000 in per-user licensing, plus $25,000-$50,000 platform fees. Vendr data shows a median negotiated price of $247,108 for large deployments (35% off list). First-year implementation can add $50,000-$65,000+. Three-year total cost of ownership commonly exceeds $1M.

$200/month - Starter plan at $149/month ($134 annually) provides 2,000 credits, sufficient for approximately 165-250 fully enriched contacts per month (at 8-12 credits per contact). Budget an additional $30-50/month for credit top-ups during busy periods. Total annual cost: $1,600-$2,400. Best paired with a separate outreach tool like Instantly or Lemlist ($30-97/month).

$500/month - Explorer plan at $349/month ($314 annually) provides 10,000 credits, sufficient for approximately 830-1,250 enriched contacts per month. Webhook and email sequencing integrations enable automated workflows. Budget 20-30% additional for credit overages ($70-$105/month). Total annual cost: $4,200-$6,000. Note: CRM integration requires upgrading to Pro.

$1,200/month - Pro plan at $800/month ($720 annually) provides 50,000 credits with native Salesforce/HubSpot CRM integration and the best per-credit economics ($0.016/credit). Supports approximately 4,150-6,250 fully enriched contacts per month. Budget 20-30% for overages and external API costs. Total annual cost: $8,640-$14,400+. Enterprise contracts (median $30,400/year per Vendr) add SSO, Snowflake, and dedicated support.