Birch vs Outgrow
Marketing Automation pricing comparison · 2026
Birch pricing ranges from $49–$1799/month, while Outgrow ranges from $0–$720/month. Outgrow is typically 84% more affordable, though your actual cost depends on tier and team size.
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Birch and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Birch | Outgrow |
|---|---|---|
| Essential | $49 / | Free /per month |
| Pro | $99 / | $22 /per month |
| Pro ($30K spend) | $249 / | $45 /per month |
| Pro ($75K spend) | $499 / | $115 /per month |
| Pro ($150K spend) | $799 / | $720 /per month |
| Pro ($300K spend) | $1.3K / | Custom |
| Pro ($500K spend) | $1.8K / | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Birch
- Median annual cost
- $230
- Based on
- 135 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0
Contract Terms
| Term | Birch | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Immediate cancellation allowed but no refunds on annual plans | No notification provided |
| Minimum commitment | Month-to-month for monthly plans, 1 year for annual plans | Not specified in sources |
| Price escalation | — | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |