Birch vs Iterable
Marketing Automation pricing comparison · 2026
Birch pricing ranges from $49–$1799/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
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Birch and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Birch | Iterable |
|---|---|---|
| Essential | $49 / | Custom |
| Pro | $99 / | Custom |
| Pro ($30K spend) | $249 / | Custom |
| Pro ($75K spend) | $499 / | — |
| Pro ($150K spend) | $799 / | — |
| Pro ($300K spend) | $1.3K / | — |
| Pro ($500K spend) | $1.8K / | — |
| Enterprise | Custom | — |
Market Intelligence
Birch
- Median annual cost
- $230
- Based on
- 135 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Birch | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Immediate cancellation allowed but no refunds on annual plans | — |
| Minimum commitment | Month-to-month for monthly plans, 1 year for annual plans | — |