Email Marketing Pricing Benchmarks 2026: 12 Products Compared
Quick Answer

Email Marketing pricing across 12 tracked products: entry-tier median $4.50, top-tier median $134. Cheapest: AWeber. Most premium: Campaign Monitor. Updated April 2026.

Last updated: April 24, 2026

Market Median (12 products)

Email Marketing pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.

Entry-tier median is $4.50, top-tier median $134. Negotiated enterprise deals typically land 15-40% below list.

Per-Product Pricing

Product Entry Median Top Unit
AWeber $0 $30 $899 month
Beefree $0 $30 $160 month
Beehiiv $0 $54 $109 month
Campaign Monitor $11 $105 $962 month
Campaigner $14 $158 $649 month
Constant Contact $12 $35 $80 month
GetResponse $19 $114 $690 month
iContact $9.00 $12 $16 month
Instantly.ai $38 $97 $358 month
Moosend $0 $0 $0 month
Omnisend $0 $16 $59 month
Sender $0 $7.00 $14 month

What this table shows

Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.

Frequently Asked Questions

01 What do email marketing actually cost?

Across 12 tracked products, the entry-tier median is $4.50 and the top-tier median is $134. Individual products vary significantly — see the per-product table above.

02 Which email marketing is cheapest?

AWeber has the lowest entry-tier price in our tracked set.

03 Which email marketing is most premium?

Campaign Monitor has the highest top-tier list price among tracked products.

04 How accurate is this pricing data?

Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.