Email Marketing Pricing Benchmarks 2026: 23 Products Compared
Statistics / Email Marketing Pricing Benchmarks 2026
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Statistic · 3 sections · Updated Oct 20, 2026

Market Median (23 products)

Email Marketing pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; quote-only products are listed but left out of the medians.

Entry-tier median is $0, top-tier median $70 (products with published prices only).

Per-Product Pricing

Product Entry Median Top Unit
AWeber $0 $20 $30 month
Beefree $0 $30 $160 month
Beehiiv $0 $84 $109 month
Benchmark Email $0 $9.50 $19 month
Campaign Monitor $0 $86 $171 month
Campaigner $14 $331 $649 month
Constant Contact $12 $35 $80 month
Dotdigital Custom Custom Custom month
Drip $39 $39 $39 month
Emarsys (SAP Emarsys) Custom Custom Custom month
Flodesk $0 $25 $54 month
GetResponse $0 $114 $690 month
HubSpot Email Marketing $0 $7.00 $50 month
iContact $9.00 $16 $24 month
Instantly.ai $38 $97 $358 month
Mailchimp $0 $18 $307 month
Mailerlite Classic $0 $10 $20 month
Moosend Custom Custom Custom month
Omnisend $0 $38 $59 month
Sender $0 $7.00 $14 month
Sendinblue (Brevo Email) $0 $18 $499 month
Stripo $0 $62 $125 month
Zoho Campaigns $0 $3.00 $4.50 month

What this table shows

Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier. Custom means the vendor publishes no list price (quote only); those rows are left out of the medians.

Frequently Asked Questions

01 What do email marketing actually cost?

Across 23 tracked products, the entry-tier median is $0 and the top-tier median is $70. Individual products vary significantly — see the per-product table above.

02 Which Email Marketing product is cheapest?

AWeber has the lowest entry-tier price in our tracked set.

03 Which Email Marketing product is most premium?

GetResponse has the highest top-tier list price among tracked products.

04 How accurate is this pricing data?

Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.