All Drip Plans & Pricing

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Starter Not published Not specified
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Starter

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What does Drip actually cost you?

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Tier
Billing
Your projected cost$975per month · $39/unit × 25units
Year 1 license$12K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Drip's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$468/yr
Quick Answer
Last verified:
High confidence

Drip costs $39 to $39 per people as of August 2026. Plan: Starter at $39/people. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Drip offers 1 pricing tiers: Starter. Paid plans include Starter at $39/people.

Compared to other email marketing software, Drip is positioned at the budget-friendly price point.

  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — at least three business days before the start of the next Subscription Term
  • G2 rating: 4.4 out of 5 from 479 reviews (as of Jul 2026)

How much does Drip cost?

Drip costs $39/people. Plans include Starter at $39/people.

Drip Pricing Overview

Drip has 1 pricing plans ranging from $39 to $39/people. The Starter plan costs $39/people.

Drip contracts auto-renew, with a $39 for up to 2,500 contacts after the 14-day free trial minimum commitment.

There are at least 5 documented hidden costs beyond Drip's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

Drip offers a Starter plan for $39 per month. This plan is priced per person.

There is no free plan available.

How Drip Pricing Compares

Compare Drip pricing against top alternatives in Email Marketing.

Compare Drip vs Alternatives

Before committing to Drip, compare pricing with these 3 alternatives in the same category.

All Drip alternatives & migration guides

What Companies Actually Pay for Drip

Review scores
TrustRadius 7out of 10 (36)
G2 4.4out of 5 (479)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
PricingLimited IntegrationsSteep Learning Curve/ComplexityReporting and Analytics

How Drip Pricing Compares

Software Starting Price Top Price
Drip $39/people $39/people
AWeber Free $30/month
Campaign Monitor Free $171/month
Campaigner $14/user/month $649/user/month
Beefree Free $160/per month
Beehiiv Free $109/month

5 Drip Hidden Costs Beyond the List Price

Beyond the listed price, Drip has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • SMS Marketing Add-on $39/month
    medium 1 source
    industry "The primary additional cost identified is for SMS marketing, which is a separate add-on starting at $39/month and is also billed on a tiered, volume-based structure"
  • Minimum Monthly Fee $39/month
    high 1 source
    industry "Even a new store with fewer subscribers (e.g., 200) will pay this minimum"
  • High Watermark Billing
    high 1 source
    industry "Drip does not issue refunds for any unused portion of a billing period"
  • Steep Contact List Scaling >$800/month
    critical 1 source
    industry "Pricing scales steeply as the contact list grows; for instance, at 50,000 contacts, Drip's cost is nearly double that of comparable modern platforms, and for 100,000 contacts, the difference can exceed $800/month"
  • No Free Tier
    medium 1 source
    industry "The platform eliminated its free tier in 2024, now offering only a 14-day free trial before requiring a paid plan"
Tip

Ask your Drip sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 11 source citations total.

Drip Contract Terms

Drip contracts auto-renew. Changes require at least three business days before the start of the next Subscription Term. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice at least three business days before the start of the next Subscription Term
Minimum Commitment $39 for up to 2,500 contacts after the 14-day free trial
Based on 1 verified source

How to Negotiate Drip Pricing

Drip contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Manage Contact List high success

Manage and shrink the contact list to potentially pay less.

https://mailsoftly.com
Reduce Send Volume high success

Reduce send volume to potentially pay less.

https://mailsoftly.com
Utilize Free Trial high success

Utilize the 14-day free trial to avoid immediate costs.

https://drip.com
Custom Pricing for Large Lists medium success

For larger contact lists (above 150,000 contacts), Drip offers custom pricing through direct sales discussions.

https://emailsoftwareinsights.com
Inquire about Annual Discount low success

Inquire about annual billing discounts and confirm any offer in writing, as information is conflicting.

https://drip.com

Full negotiation guide →

Drip Pricing FAQ

01 What is the cheapest plan?

The cheapest plan is Starter at $39 per month.

02 Does Drip offer a free plan?

No, Drip does not offer a free plan.

03 How is the Starter plan priced?

The Starter plan is priced at $39 per month, billed per person.

Is this pricing incorrect? — we'll verify and update it.