Price checkMonthly
Reach$69/moElevate$129/moCompleteCustom
See all 3 plans

All GoToWebinar Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Reach

  • 1 organizer seat
  • Up to 500 participants
  • Reporting & analytics
  • Automated email reminders & follow-ups
  • Polls & Live Q&A
  • Mobile event management

Elevate

  • Everything in Reach
  • 3 organizer seats
  • Up to 1,000 participants
  • Branded webinars and custom URLs
  • AI summaries & transcripts
  • Run recordings as live events
  • Breakout rooms

Complete

  • Everything in Elevate
  • Custom organizer seats
  • Up to 3,000 participants
  • Live streaming to unlimited attendees
  • Paid events & certified training
  • GoTo Meeting license included
  • Source tracking
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At a glance

List price by tier (annualized, per license)

Per-license list price across GoToWebinar's plans, annualized. Custom-priced tiers show a hatched bar.

Reach$708/yr
Elevate$1.2K/yr
CompleteCustom
Real-world benchmark

Buyers actually pay a median of $497/yr for GoToWebinar contracts (Vendr deal flow, n=89). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Estimate

GoToWebinar pricing: Reach $69, Elevate $129/mo. Complete is quote-based. Plans: Reach at $69/month, and Elevate at $129/month. Custom pricing is available on request. The median contract is $497/year based on 89 community cost mentions.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

GoToWebinar offers 3 pricing tiers: Reach, Elevate, Complete. Paid plans include Reach at $69/month, Elevate at $129/month. The Elevate plan is businesses hosting webinars, town halls, and events across multiple departments.

Compared to other webinar software software, GoToWebinar is positioned at the mid-market price point.

  • Median contract: $497/yr from 89 purchases Thin data
  • 4 documented hidden costs beyond list price
  • Contracts auto-renew — Must call support - no online cancellation available
Last verified: | Sources: 1 pricing pages and reviews

How much does GoToWebinar cost?

GoToWebinar has 2 paid plans costing $69–$129/mo. Complete is quote-based. Plans include Reach at $69/month, Elevate at $129/month, Complete (custom pricing).

GoToWebinar Pricing Overview

GoToWebinar pricing: Reach $69, Elevate $129/mo. Complete is quote-based. The Reach plan costs $69/month, best for solopreneurs and small businesses ready to host professional webinars. The Elevate plan costs $129/month, best for businesses hosting webinars, town halls, and events across multiple departments. The Complete plan requires contacting sales for a custom quote and is designed for organizations ready to monetize, track attendee sources, and stream events live.

GoToWebinar contracts auto-renew, with a 1 year minimum commitment, requiring Must call support - no online cancellation available notice to cancel.

The median GoToWebinar customer pays $497/year based on 89 community cost mentions.

There are at least 4 documented hidden costs beyond GoToWebinar's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 28, 2026 from 1 independent source.

See GoToWebinar Plans
GoToWebinar is one of the pioneering webinar platforms, offering straightforward pricing based on attendee capacity and organizer seats. As one of the first players in the webinar space, GoToWebinar provides reliable webinar hosting with four pricing tiers ranging from $49 to $399 per organizer per month. The platform is known for its extensive integrations and multi-language support, though its interface is considered somewhat outdated compared to newer competitors.

How GoToWebinar Pricing Compares

Compare GoToWebinar pricing against top alternatives in Webinar Software.

Demio $45.0-$196.0/user/mo Compare → Livestorm $105.0-$105.0/user/mo Compare → Webex Webinars $56.25-$225/user/mo Compare →

Compare GoToWebinar vs Alternatives

Before committing to GoToWebinar, compare pricing with these 3 alternatives in the same category.

VSDemio
From $45.0/user/mo

Small businesses and solo entrepreneurs getting started with webinars and needing basic features

Full comparison
VSLivestorm
From $105.0/user/mo

Very small teams, solopreneurs, or those testing the platform before upgrading

Full comparison
VSWebex Webinars
From $56.25/user/mo

Educators, small businesses, and coaches hosting regular training sessions and online presentations

Full comparison

All GoToWebinar alternatives & migration guides

What Companies Actually Pay for GoToWebinar

The median GoToWebinar buyer pays $497/year based on 89 community cost mentions.

What companies actually pay $497/yr Median across 89 community cost mentions Thin data
Review scores
TrustRadius 8.2out of 10 (549)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Extremely difficult to cancel - no online option, long hold times, representatives hang upAuto-renewal without advance notice and no prorated refundsAnnual billing requirement creates large upfront costsAggressive billing practices - continue charging after cancellation
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 89 distinct user reports. Indicative only — not contract-grade data.

GoToWebinar Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Small Team Webinars (Up to 100 Attendees) $708 Year 1 total

$708 Year 1 ($59/month billed annually × 12 months)

For a small organization running monthly webinars using the Reach plan

Medium Organization (Up to 500 Attendees) $1,188 Year 1 total

$1,188 Year 1 ($99/month × 12 months)

Mid-sized company running regular training webinars and product demos using the Elevate plan

Enterprise Events (1,000+ Attendees) Custom pricing; Complete is quoted by the sales team with no published number

Large enterprise running high-attendance webinars and virtual conferences using the Complete plan

Current tier data

How GoToWebinar Pricing Compares

Software Starting Price Top Price
GoToWebinar $69/month $129/month
Demio $45/month $196/month
Livestorm Custom Custom
ON24 Custom Custom
Webex Webinars $56.25/user/month $68.75/user/month
Zoom Webinars $83.33/month $415.83/month

Detailed pricing comparisons:

Browse all Webinar Software pricing →

4 GoToWebinar Hidden Costs Beyond the List Price

Beyond the listed price, GoToWebinar has at least 4 documented hidden costs that can significantly increase total cost of ownership.

Watch for 4 hidden costs
  • Annual Billing Requirement $700-$900
    medium 2 sources
    Trustpilot “I sold my business and attempted to cancel my service after they billed me over $700 for the next year. They bill annually.”
    Trustpilot “We cancelled our account with them over a year ago, but they keep sending through renewal invoice and attempting to take over £900 GBP from our cards.”
  • No Prorated Refunds on Cancellation $700-$900
    high 2 sources
    Trustpilot “Horrible customer service, no prorated on cancellations even when I told them I was interested in a different product of theirs and would use that money to sign up for the other product. They still said no.”
    Trustpilot “I sold my business and attempted to cancel my service after they billed me over $700 for the next year. They bill annually. They refuse to give me any credit at all!”
  • Difficult Cancellation Process 4+ hours of staff time
    critical 3 sources
    Trustpilot “You can't cancel their service, period! They removed the cancel button from their interface and they make you phone them to cancel.”
    Trustpilot “incredibly difficult to cancel. I was on hold for a total of 4 hours. Alex said "you want to cancel, so you are low priority in the system" and then hung up on me.”
    Trustpilot “Not impressed with lack of transparency to subscribers that need to cancel. Found no area on the GOTO site where you can cancel your subscription.”
  • Higher Pricing for Large Events $134-$639/month
    medium 1 source
    Reddit “I've literally used GoToWebinar for 8 years. For the 1000 person account it costs $639 monthly. The least expensive option is $134 a month to present to 100 people.”
Tip

Ask your GoToWebinar sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Trustpilot Consumer reviews Reddit User discussions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 17 source citations total.

GoToWebinar Contract Terms

GoToWebinar contracts auto-renew and cannot be downgraded mid-term. Changes require Must call support - no online cancellation available. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must call support - no online cancellation available
Minimum Commitment 1 year
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront
Price Escalation No published schedule but users report renewal without advance notice
Note

No evidence of plan downgrade options; users report difficulty making any account changes

Based on 3 verified sources

How to Negotiate GoToWebinar Pricing

GoToWebinar contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Negotiate renewal caps high success

Negotiate renewal caps in the original agreement to limit annual price increases, for example, 'renewal pricing shall not increase by more than five percent per term'.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHyFJ2pmtfzUwDIpghv6uo5lZaQD2X4YgGSsHGVTUcbZ9ojtFoEwL52bLaex3gllzOdDu4hXS060soCQm-xgc4VT0V4HfOoiEYKa2--ovvC93rCsuIIEpj2XsDuaKjCyxQowBYU48BE4XLWxT_eqzxa
Track renewal dates high success

Track renewal dates diligently and set reminders well in advance of the cancellation window to avoid automatic renewal at potentially higher rates or less favorable terms.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHyFJ2pmtfzUwDIpghv6uo5lZaQD2X4YgGSsHGVTUcbZ9ojtFoEwL52bLaex3gllzOdDu4hXS060soCQm-xgc4VT0V4HfOoiEYKa2--ovvC93rCsuIIEpj2XsDuaKjCyxQowBYU48BE4XLWxT_eqzxa
Understand the contract medium success

Understand the entire contract, including all clauses related to term, termination, and pricing, as renewal language can be split across different sections.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHyFJ2pmtfzUwDIpghv6uo5lZaQD2X4YgGSsHGVTUcbZ9ojtFoEwL52bLaex3gllzOdDu4hXS060soCQm-xgc4VT0V4HfOoiEYKa2--ovvC93rCsuIIEpj2XsDuaKjCyxQowBYU48BE4XLWxT_eqzxa
Beware of seat ratchets medium success

Be aware of 'seat ratchets' where the licensed seat count cannot decrease at renewal, even if usage has dropped, committing you to peak headcount indefinitely.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHWhimAgBv6ObpPLnEQLlHLJqro8o0lNOTzaawocNnlatOObqP183mgTQEhk3aBFp_8BYkwvjQRiueUqKLX3E2izMsIFQBDckcx76yiyIzOLF3A_DO3JeRP-lMee2jtnxGx0K3i2NWwNZv9RSKJ99ZwARs=
Negotiate termination options medium success

Negotiate termination options, such as a 'cancel anytime with 30 days' notice' clause, if possible.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQG_QDUkGvtl_cAPKC22sZODwLqbQ5yGPNQ8oeVLV8psGlyFTLqiPw8OcPRVgURaXknln0H4zkUNJfSw1aqhK9P6Z2kiwjt5bgYbewsOeT_S7gIMuydvc9mC25TxzGo7nQCTHdZoF7mzVd08aNBlvjYNAYQSbA==
High success Medium Low / difficult

Full negotiation guide →

GoToWebinar Price History

Pricing changes CostBench has tracked for GoToWebinar, verified across 3 snapshots going back to 2026Q1.

  1. GoToWebinar price decrease

    Highest tier decreased from $399 to $299/month

    -25.06%

  2. GoToWebinar tier restructure

    Changed from 4 to 3 pricing tiers

View GoToWebinar's full price history →

GoToWebinar Pricing FAQ

01 Does GoToWebinar offer a free trial?

Yes, GoToWebinar offers a free trial that allows you to test the platform's features before committing to a paid subscription. The trial typically includes access to Growth plan features.

02 What's included in GoToWebinar pricing?

GoToWebinar pricing includes unlimited webinars, registration management, polls, handouts, recordings, email templates, and custom branding. GoToMeeting is included with all plans except Lite. The number of participants and organizers varies by tier.

03 Can I host automated webinars with GoToWebinar?

Yes, but automated/evergreen webinars (pre-recorded webinars that run on autopilot) are best aligned with the Complete plan, which uses custom pricing. Reach and Elevate are better suited to live webinars and events.

04 How much does it cost to add more organizers?

Each additional organizer costs the same as your chosen plan tier. For example, on the Reach plan ($69/month), each additional organizer adds $69/month to your total cost.

05 Does GoToWebinar integrate with CRM platforms?

Yes, GoToWebinar offers extensive integrations with popular CRM and marketing automation platforms including Salesforce, HubSpot, Marketo, and others. Some advanced integrations may require higher-tier plans.

06 Can I cancel GoToWebinar anytime?

No. GoToWebinar requires annual billing and does not allow online cancellation. You must call their support line to cancel, and multiple users report extremely long hold times (up to 4 hours) and difficulty reaching a representative. Additionally, they do not offer prorated refunds, so if you cancel mid-year after being billed, you lose the entire annual payment.

07 Does GoToWebinar offer monthly billing?

Yes. GoToWebinar publishes both monthly and annual billing prices. Reach is $69/month billed monthly or $59/month billed annually, and Elevate is $129/month billed monthly or $103/month billed annually. Complete uses custom pricing.

08 What happens if I need to cancel after being billed?

GoToWebinar does not provide prorated refunds. If you cancel after your annual billing, you forfeit the entire payment regardless of how much time remains. Multiple users report being denied refunds even when canceling immediately after unexpected auto-renewals.

09 How much does GoToWebinar cost for large events?

For large events, GoToWebinar's Complete plan uses custom pricing with no published number. Reach starts at $69/month billed monthly, while Elevate starts at $129/month billed monthly for businesses hosting webinars, town halls, and events across multiple departments.

Is this pricing incorrect? — we'll verify and update it.