Zoom Webinars vs GoToWebinar
Webinar Software pricing comparison · 2026
Zoom Webinars pricing ranges from $5–$415.83/per month, while GoToWebinar ranges from $49–$399/per organizer/month. Zoom Webinars is typically 44% more affordable, though your actual cost depends on tier and team size.
Zoom Webinars and GoToWebinar are the two most established webinar platforms. Zoom Webinars starts at $79/month (300 attendees) on top of a Zoom Pro subscription. GoToWebinar starts at $49/month (Lite, 250 attendees) with no base Zoom subscription required—making it potentially cheaper for webinar-only use cases. Both offer registration pages, analytics, and recording. Zoom's advantage is its ubiquity—most attendees already have Zoom installed, reducing friction.
Plan-by-Plan Pricing
| Plan | Zoom Webinars | GoToWebinar |
|---|---|---|
| Webinars (300 attendees) | $79 /per month | $49 /per organizer/month |
| Webinars (500 attendees) | $95 /per month | $99 /per organizer/month |
| Webinars Plus (100 attendees) | $99 /per month (annual billing $82.50/month) | $199 /per organizer/month |
| Zoom Events (100 attendees) | $149 /per month (annual billing $124.17/month) | $399 /per organizer/month (annual billing) |
| Enterprise (10,000+ attendees) | Free | — |
Market Intelligence
Zoom Webinars
- Median annual cost
- $997
- Based on
- 158 deals
GoToWebinar
- Median annual cost
- $497
- Based on
- 89 deals
Our Verdict
Choose Zoom Webinars if your audience already uses Zoom (high likelihood in most professional contexts), you need larger attendee capacities (up to 50,000 with Zoom's large meeting add-ons), or want the lowest-friction experience for attendees who join without downloading new software.
Choose GoToWebinar if you host webinars as a standalone business activity without needing a full Zoom subscription, need built-in webinar automation features (drip email campaigns, handouts, polls), or want GoToWebinar's stronger analytics for post-event reporting and lead scoring.
Frequently Asked Questions
01 Is GoToWebinar cheaper than Zoom Webinars?
At entry level, yes. GoToWebinar Lite at $49/month (250 attendees) vs Zoom Webinars at $79/month (300 attendees) requires an existing Zoom Pro subscription ($15.99/month). If you don't already pay for Zoom, GoToWebinar Lite is $49 vs Zoom's effective $94.99/month. If you have Zoom Pro already, Zoom Webinars adds $79 for comparable capacity.
02 Which has better attendee experience: Zoom or GoToWebinar?
Zoom Webinars has a superior attendee experience due to its familiar interface and browser-based join option. Most professionals already have Zoom installed. GoToWebinar requires downloading the GoTo app, which creates friction. Post-event replay experience is comparable on both platforms.
03 Which supports more attendees?
Zoom Webinars scales to 50,000 attendees with large meeting add-ons. GoToWebinar's Enterprise plan supports up to 3,000 attendees. For very large virtual events (5,000+ attendees), Zoom is the clear choice. For typical B2B webinars under 500 attendees, both platforms are comparable.