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SEMrush costs Free to $299 per month as of November 2026, with 6 plans available including a free tier. Plans: Free (free), SEO at $139/month, Starter at $199/month, and Pro+ at $299/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

SEMrush offers 6 pricing tiers: Free, SEO, Starter, Pro+, Advanced, Semrush for Enterprise. A free plan is available. Paid plans include SEO at $139/month, Starter at $199/month, Pro+ at $299/month. The SEO plan is beginners and individual projects.

Top SEMrush alternatives as of November 2026 include Mangools, Moz Pro, Screaming Frog. SEMrush costs $0-$299/month. Pricing verified from 3 sources by CostBench.

Top SEMrush Alternatives

1

Mangools

Medium Effort
$61–$141/month
Best for: General users and teams
vs SEMrush:

Alternative to SEMrush in the same category

2

Moz Pro

Medium Effort
$179–$179/month
Best for: General users and teams
vs SEMrush:

Alternative to SEMrush in the same category

3

Screaming Frog

Medium Effort
Free
Best for: General users and teams
vs SEMrush:

Alternative to SEMrush in the same category

4

WriterZen

Medium Effort
$75–$225/month
Best for: Keyword masters
vs SEMrush:

Alternative to SEMrush in the same category

When to Stay with SEMrush

Best for established SEO professionals and marketing teams who need an all-in-one platform combining keyword research, competitor analysis, site auditing, and content tools in a single daily workflow.

  • You've invested heavily in customizations and integrations
  • Your team is highly trained and productive on SEMrush
  • You need features that alternatives don't offer
  • Migration costs would exceed multi-year savings

Price Comparison

Product Price Range Migration
Current SEMrush Free-$299/month -
Mangools $61–$141/month medium
Moz Pro $179–$179/month medium
Screaming Frog Free medium
WriterZen $75–$225/month medium

Detailed Comparisons

Frequently Asked Questions

01 What are the best SEMrush alternatives?

The top SEMrush alternatives include Mangools, Moz Pro, Screaming Frog, WriterZen. Each offers different strengths: Mangools is general users and teams, while Moz Pro is general users and teams.

02 Is it hard to switch from SEMrush to an alternative?

Migration difficulty varies by alternative. Among SEMrush alternatives, some options offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.

03 How much can I save by switching from SEMrush?

Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. SEMrush's typical price of $199/month is on the higher end of the market. Factor in migration costs and productivity dip during transition.

04 Should I stay with SEMrush or switch?

Best for established SEO professionals and marketing teams who need an all-in-one platform combining keyword research, competitor analysis, site auditing, and content tools in a single daily workflow. However, if your needs have evolved or you're not using SEMrush's advanced features, exploring alternatives could save you money and complexity.