Quick Answer
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SEMrush costs Free to $299 per month as of November 2026, with 6 plans available including a free tier. Plans: Free (free), SEO at $139/month, Starter at $199/month, and Pro+ at $299/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

SEMrush offers 6 pricing tiers: Free, SEO, Starter, Pro+, Advanced, Semrush for Enterprise. A free plan is available. Paid plans include SEO at $139/month, Starter at $199/month, Pro+ at $299/month. The SEO plan is beginners and individual projects.

Last verified: | Sources: 3 pricing pages and reviews
Freemium plan type

Yes, SEMrush offers a freemium plan as of November 2026. The free tier includes 5 features with limits on projects and reports. Paid plans start at $139/month (SEO). Pricing verified from 3 sources by CostBench.

Freemium

SEMrush offers a freemium model with limited features; upgrade to unlock more.

What's Included in the Free Plan

  • 1 demo project
  • 10 reports per day across all vital tools
  • Help Center & Basic Onboarding
  • AI Visibility features
  • No credit card required
Start Free at SEMrush

What's NOT Included (Paid Only)

  • 5 websites to monitor
  • 500 keywords to track daily
  • Basic keyword research and competitor analysis
  • Position Tracking
  • Site Audit
  • Track performance in AI search
  • Monitor AI sentiment
  • AI visibility reports for any domain
  • Monitor custom prompts

Free Plan Limits

Limit Free Plan Paid Plans
Projects 1 demo project
Reports 10 per day

You'll Need to Upgrade When...

  • You exceed the user limit
  • You need features like 5 websites to monitor or 500 keywords to track daily
  • You require premium support or SLA guarantees
  • You need to remove branding or watermarks
  • You need advanced integrations or API access

Hidden Restrictions on Free Plan

  • ! Requires payment method to activate trial
  • ! Cancellation must be confirmed via customer service to avoid charges after trial period ends

Free vs Paid: Which Do You Need?

Free Plan is Enough If...

  • You're an individual or very small team
  • You need only basic features
  • You don't mind usage limits
  • Branding on output is acceptable
  • Community support is sufficient

Free vs SEO Plan Comparison

Free $0
Features 5 included 9+ included
Support Community/Email Priority Support
Branding SEMrush branding Your branding
Best For Getting started at no cost Beginners and individual projects

Frequently Asked Questions

01 Is SEMrush free?

Yes, SEMrush offers a freemium plan with 5 core features included. However, there are limits on projects, reports that may require upgrading.

02 What's included in SEMrush's free plan?

SEMrush's free plan includes: 1 demo project, 10 reports per day across all vital tools, Help Center & Basic Onboarding, AI Visibility features, No credit card required. Key limits include Projects: 1 demo project, Reports: 10 per day.

03 What's NOT included in SEMrush's free plan?

The free plan excludes: 5 websites to monitor, 500 keywords to track daily, Basic keyword research and competitor analysis, Position Tracking, Site Audit. You'll also have SEMrush branding and limited support options.

04 When should I upgrade from SEMrush's free plan?

Consider upgrading when: you hit user or storage limits, need features like 5 websites to monitor or 500 keywords to track daily, require premium support, or want to remove branding. The cheapest paid plan starts at $139/month.

05 Is SEMrush's free plan really free forever?

Yes, SEMrush's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.

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