Moz Pro Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Moz Pro costs $39/month for Starter. Plans range from $39 to $239/month.
Moz Pro costs $39 to $239 per month as of April 2026, with 4 plans available. Plans: Starter at $39/month, Standard at $79/month, Medium at $143/month, and Premium at $239/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Moz Pro offers 4 pricing tiers: Starter, Standard, Medium, Premium. Paid plans include Starter at $39/month, Standard at $79/month, Medium at $143/month. The Standard plan is general users and teams.
Compared to other seo tools software, Moz Pro is positioned at the mid-market price point.
- 2 documented hidden costs beyond list price
How much does Moz Pro cost?
Moz Pro Pricing Overview
Moz Pro has 4 pricing plans ranging from $39 to $239/month. The Starter plan costs $39/month, best for general users and teams. The Standard plan costs $79/month, best for general users and teams. The Medium plan costs $143/month, best for general users and teams. The Premium plan costs $239/month, best for general users and teams.
There are at least 2 documented hidden costs beyond Moz Pro's list price, including implementation, training, and add-on fees.
This pricing was last verified in March 28, 2026.
Moz Pro pricing starts at $39/month for the Starter plan in 2026. For teams needing more advanced features and higher credit limits, the Standard plan runs $79/month, the Medium plan costs $143/month, and the Premium plan is $239/month. All plans include access to keyword research, backlink analysis, site audits, and rank tracking tools, with the main differences being credit limits for site crawls and the number of campaigns you can manage.
How Moz Pro Pricing Compares
Compare Moz Pro pricing against top alternatives in SEO Tools.
All Moz Pro Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter description: 5 campaigns, 300 keywords, basic features | $39 /month | $39 /year | General users and teams |
| Standard description: 10 campaigns, 1,500 keywords, intermediate features | $79 /month | $79 /year | General users and teams |
| Medium description: 25 campaigns, 3,750 keywords, advanced features | $143 /month | $143 /year | General users and teams |
| Premium description: 50 campaigns, 7,500 keywords, full access | $239 /month | $239 /year | General users and teams |
View all features by plan
Starter
- Core features
Standard
- Core features
Medium
- Core features
Premium
- Core features
Compare Moz Pro vs Alternatives
Before committing to Moz Pro, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Moz Pro
How Moz Pro Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Moz Pro | $39/month | $239/month |
| AgencyAnalytics | $44.25/month | $349/month |
| Mangools | $29/month | $129/month |
| Screaming Frog | Custom | Custom |
| SEMrush | Free | $549/month |
| WriterZen | $75/month | $225/month |
Detailed pricing comparisons:
Moz Pro Contract Terms
Moz Pro contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
Moz Pro Pricing FAQ
01 How much does Moz Pro cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does Moz Pro have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of Moz Pro?
Key features include the items listed in the pricing tiers above.
04 Is Moz Pro worth the price?
Value depends on your specific needs and use case. Compare features across plans.
05 What happens when I run out of site crawl credits?
Moz Pro limits certain features like site crawls with monthly credits. If you run out of credits, you'll need to either upgrade to a higher-tier plan or wait until your next billing cycle begins. You cannot purchase individual credits separately.
06 How does Moz Pro compare to Ahrefs and Semrush?
According to user reviews, Moz Pro is generally considered to have lower-quality data compared to Ahrefs and Semrush, though it's often less expensive. Semrush offers a more expansive suite at similar pricing tiers. Moz Pro is particularly well-suited for beginners in SEO due to its user-friendly interface.
07 What is Moz Pro best used for?
The primary positive feedback for Moz is for Moz Local, their local SEO citation management service, which offers competitive pricing for managing business listings. However, for general SEO work including keyword research and backlink analysis, users consistently recommend alternatives like Semrush or Ahrefs instead.
08 Has Moz's quality declined over time?
Yes, according to long-time users. One comment noted: "Moz used to be the standard back when Rand was running things, after he left things went from bad to worse." Users report that while Moz was a leading tool years ago, it has failed to keep pace with competitors in terms of features and data quality.
09 Is Moz Pro suitable for small businesses or just agencies?
Moz Pro works well for both agencies and individual businesses. According to user reviews, it's particularly useful for small to medium-sized businesses looking to improve SEO rankings and understand visitor behavior. For very small brochure-ware sites, the cost may outweigh the benefits, but for larger enterprise-level sites, it's considered a necessity.
10 How does Moz Pro compare to other SEO tools in terms of data quality?
User feedback suggests that Moz generally provides lower-quality data compared to competitors like Ahrefs and Semrush. However, it's noted as being less expensive than other software options and offers a good entry point for beginners in SEO.
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