Price checkMonthly
FreeFreeSEO$139/moStarter$199/mo
See all 6 plans

All SEMrush Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 1 demo project
  • 10 reports per day across all vital tools
  • Help Center & Basic Onboarding
  • AI Visibility features
  • No credit card required

SEO

  • 5 websites to monitor
  • 500 keywords to track daily
  • Basic keyword research and competitor analysis
  • Position Tracking
  • Site Audit
  • Track performance in AI search
  • Monitor AI sentiment
  • AI visibility reports for any domain
  • Monitor custom prompts

Starter

  • 5 websites to monitor
  • 500 keywords to track daily
  • Keyword research and optimization tools
  • Competitors insights tools
  • MCP access
  • 50 prompts to track daily
  • 1 domain for AI brand performance
  • 300 AI visibility reports per day
  • AI-ready Site Audit

Pro+

  • All Starter features
  • 15 websites to monitor
  • 1,500 keywords to track daily
  • Historical SEO data
  • Content optimization
  • Keyword cannibalization analysis
  • Multi-location/device tracking
  • 100 prompts to track daily

Advanced

  • All Pro+ features
  • 40 websites to monitor
  • 5,000 keywords to track daily
  • SEO share of voice
  • API data integration
  • 200 prompts to track daily

Semrush for Enterprise

  • Full LLM coverage (including Grok & Claude)
  • Detailed analysis by brand, concept, or product line
  • ROI attribution & funnel analysis
  • Custom terms and signed agreement
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At a glance

List price by tier (annualized, per license)

Per-license list price across SEMrush's plans, annualized. Custom-priced tiers show a hatched bar.

SEO$1.4K/yr
Starter$2.0K/yr
Pro+$3.0K/yr
AdvancedCustom
Semrush for EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $9.7K/yr for SEMrush contracts (Vendr deal flow, n=32). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

SEMrush pricing: free plan, SEO $139, Starter $199, Pro+ $299/mo. Enterprise pricing is quote-based. Plans: Free (free), SEO at $139/month, Starter at $199/month, and Pro+ at $299/month. Custom pricing is available on request. The median contract is $9,667/year based on 32 buyer-reported purchases (Vendr).

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

SEMrush offers 6 pricing tiers: Free, SEO, Starter, Pro+, Advanced, Semrush for Enterprise. A free plan is available. Paid plans include SEO at $139/month, Starter at $199/month, Pro+ at $299/month. The SEO plan is beginners and individual projects.

Compared to other seo tools software, SEMrush is positioned at the premium price point.

  • Median contract: $9,667/yr from 32 purchases Precise
  • Average negotiated discount: 20%
  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — Must contact customer service; no self-service cancellation available online
Last verified: | Sources: 3 pricing pages and reviews

How much does SEMrush cost?

SEMrush has a free plan; its 3 paid plans cost $139–$299/mo. Enterprise pricing is quote-based. Plans include Free (free), SEO at $139/month, Starter at $199/month, Pro+ at $299/month, Advanced (custom pricing), Semrush for Enterprise (custom pricing).

SEMrush Pricing Overview

SEMrush has 6 pricing plans, including a free tier. Paid plans range from $139 to $299/month. The Free plan is free and is best for getting started at no cost. The SEO plan costs $139/month, best for beginners and individual projects. The Starter plan costs $199/month, best for those beginning their seo and ai visibility journeys. The Pro+ plan costs $299/month, best for growing brands looking to scale seo and ai search impact. The Advanced plan requires contacting sales for a custom quote and is designed for those who need maximum power including api access, insights, and automation. The Semrush for Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises needing custom analysis.

SEMrush contracts auto-renew, with a Monthly or annual depending on billing cycle selected minimum commitment.

The median SEMrush customer pays $9,667/year based on 32 buyer-reported purchases (Vendr), with an average 20% discount available through negotiation.

There are at least 5 documented hidden costs beyond SEMrush's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 30, 2026 from 3 independent sources.

Try SEMrush Free

SEMrush pricing starts at $139/month for the SEO plan when billed monthly ($117.33/month billed annually), making it suitable for beginners and individual projects. The Starter plan runs $199/month monthly or $165.17/month annually for those beginning SEO and AI visibility work, and Pro+ is $299/month monthly or $248.17/month annually for growing brands. Advanced pricing is custom, as is pricing for Semrush for Enterprise, which suits large enterprises needing custom analysis.

How SEMrush Pricing Compares

Compare SEMrush pricing against top alternatives in SEO Tools.

Mangools $29-$129/user/mo Compare → Moz Pro $39-$239/user/mo Compare → Screaming Frog $0-$225/user/mo Compare →

Compare SEMrush vs Alternatives

Before committing to SEMrush, compare pricing with these 3 alternatives in the same category.

VSMangools
From $29/user/mo

General users and teams

Full comparison
VSMoz Pro
From $39/user/mo

General users and teams

Full comparison
VSScreaming Frog
Free

General users and teams

Full comparison

All SEMrush alternatives & migration guides

What Companies Actually Pay for SEMrush

The median SEMrush buyer pays $9,667/year based on 32 buyer-reported purchases (Vendr), with an average 20% savings through negotiation.

What companies actually pay $9,667/yr Median across 32 buyer-reported purchases (Vendr) Precise
20% avg. savings
with negotiation
Review scores
TrustRadius 8.7out of 10 (770)
Trustpilot 2.6out of 5 (25)
Third-party review aggregates, as of Feb 2026
Top pricing complaints
High pricing and cost increases over timeExtremely difficult cancellation with no self-service optionUnexpected charges after trial cancellation attemptsKey features locked behind expensive add-ons beyond base plan
Source: Vendr buyer data — median of 32 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

SEMrush Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Solo Freelancer (Annual Starter Plan) $1,982 per year

$1,982/year ($165.17/month billed annually)

A single-seat annual Starter subscription covering core SEO tools including keyword research, rank tracking, and site audit.

Growing Agency or SMB (Annual Pro+ Plan) $2,978 per year

$2,978/year ($248.17/month billed annually)

Annual Starter plan for those beginning their SEO and AI visibility journeys.

Established Business (Advanced Plan) Custom pricing (no published number)

Advanced plan for maximum power including API access, insights, and automation.

Typical Enterprise Buyer (Vendr Negotiated) $9,667 per year

$9,667/year

Based on 32 real Vendr purchases, the median annual cost paid by enterprise buyers after an average 20% negotiated discount.

Current tier data

How SEMrush Pricing Compares

Software Starting Price Top Price
SEMrush Free $299/month
AccuRanker $249/month $849/month
Advanced Web Ranking $139/month $980/month
AgencyAnalytics $20/month $20/month
Authority Labs $65/month $585/month
BrightLocal $2/month $65/month

Detailed pricing comparisons:

Browse all SEO Tools pricing →

5 SEMrush Hidden Costs Beyond the List Price

Beyond the listed price, SEMrush has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Add-On Feature Paywalls 10-30% of license costs
    high 4 sources
    G2 “They also tend to charge separately for almost every additional feature, user, or limit increase, so the total cost can climb much faster than you'd expect.”
    Trustpilot “quite a good tool, but the pricing model is more expensive than others.. especially the new features such as the AI tool - to pay for every single website/project, that is too much..”
    G2 “a lot of essential features—such as historical data or AI writing—are locked behind expensive add-ons or higher-tier plans.”
    Trustpilot “Tried the trial middle tier and still half of the functionality had further paywalls. Can't be bothered dealing with such a money grabbing model.”
  • Single-Seat Plans Require Full Additional Subscriptions for Teams $199-$549/user/month (source dated Aug 2024)
    high 1 source
    Reddit “Semrush can be expensive for teams since all pricing tiers only include one user (seat)”
  • Cancellation Friction and Unauthorized Post-Trial Charges $199-$549 (source dated Jan 2026)
    critical 5 sources
    Trustpilot “They operate a terrible subscription model - which is very hard to cancel. We tried to cancel it in April of last year, clicked through looked like it was confirmed (its bloody hard to find the right...”
    Trustpilot “Don't fall for this scam; they lure you in with a free trial, but make it nearly impossible to cancel online. Even after confirming multiple times, the only way to cancel is through an email they send...”
    Trustpilot “I am solely giving SEMRush one star because you can't just cancel things you don't want. There is no physical cancelation button and you have to go through customer service. They attempt to sneak in u...”
    Trustpilot “They make it a task to cancel. The cancellation process is ridiculous. I've been scammed out of thousands of dollars through these types of cancellation processes. They wont let you just click s...”
    Trustpilot “I was charged €232 for an annual plan I did not want. I experienced technical issues with their cancellation process during the trial. I contacted support manually less...”
  • Inflexible Refund Policy $199-$549 (source dated Jan 2026)
    medium 2 sources
    G2 “Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as "final," with no reconsideration possible.”
    Trustpilot “Don't waste your money. This company has gone downhill so bad it should be studied. It's usefullness has dropped while they raise the price and enact greedy policies (like their refund policy). They a...”
  • Database and Keyword Limits Require Frequent Top-Ups
    high 1 source
    G2 “The keyword limits are frustrating. Once you exceed your plan's limit, you need to upgrade...”
Tip

Ask your SEMrush sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
G2 B2B reviews Trustpilot Consumer reviews Reddit User discussions Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 22 source citations total.

SEMrush Contract Terms

SEMrush contracts auto-renew. Changes require Must contact customer service; no self-service cancellation available online. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must contact customer service; no self-service cancellation available online
Minimum Commitment Monthly or annual depending on billing cycle selected
Mid-Term Downgrade Not allowed
Payment Terms Monthly or annual billing; annual plans discount approximately 17% vs monthly rates
Price Escalation No published schedule; users report price increases over time and reduced value relative to cost
Based on 3 verified sources

How to Negotiate SEMrush Pricing

SEMrush contracts are negotiable — buyers save an average of 20% off list price. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Anchor to Vendr Market Rate high success

Vendr data shows 32 buyers paid a median of $9,667/year with 20% average savings. Present this benchmark to your sales rep and state you expect comparable pricing before signing.

Vendr marketplace data
Commit to Annual Billing high success

Choosing annual over monthly billing saves approximately 16% across all paid tiers. The Pro plan drops from $139/month to $117.33/month, Guru from $249 to $208.33, and Business from $499 to $416.66 — all billed annually.

Current tier data
Fully Utilize the Free Plan Before Upgrading high success

Semrush's limited Free plan lets you evaluate the platform before committing to a paid subscription. Use it to confirm the tool fits your workflow and avoid paying for something that requires an immediate refund request.

reddit
Negotiate at Quarter-End medium success

Enterprise software vendors carry quarterly quotas. Timing your negotiation at fiscal quarter-end or year-end increases leverage for additional discount beyond standard annual pricing.

Vendr marketplace data
Document All Cancellation Steps medium success

Given widespread complaints about Semrush's cancellation process, always request and save written confirmation of any subscription change or cancellation via email. This is your only protection against post-cancellation charges.

trustpilot (multiple reviews)
High success Medium Low / difficult

Full negotiation guide →

SEMrush Price History

Pricing changes CostBench has tracked for SEMrush, verified across 2 snapshots going back to 2026Q1.

  1. SEMrush tier restructure

    Changed from 4 to 5 pricing tiers

Price stable over 0.4 years

View SEMrush's full price history →

SEMrush Pricing FAQ

01 How much does SEMrush cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does SEMrush have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of SEMrush?

Key features include the items listed in the pricing tiers above.

04 Is SEMrush worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 Is Semrush worth it for small businesses?

It depends on budget and usage intensity. TrustRadius reviewers describe it as 'perfect for corporates or established businesses, maybe cost prohibitive for a smaller bootstrapped operation.' The Free plan and 7-day paid trial allow evaluation before committing.

06 How do I cancel Semrush?

Semrush has no self-service cancellation button. You must contact customer service to cancel. Multiple users report being charged after attempting to cancel online. Always request written email confirmation of cancellation to protect against post-cancellation charges.

07 Does each Semrush plan support multiple users?

No. Each paid plan includes only one user seat. Teams requiring multiple logins must purchase additional seats or separate subscriptions, which significantly increases total cost for organizations with more than one SEO professional.

Is this pricing incorrect? — we'll verify and update it.