Quick Answer
Last verified:
High confidence

SEMrush costs Free to $299 per month as of November 2026, with 6 plans available including a free tier. Plans: Free (free), SEO at $139/month, Starter at $199/month, and Pro+ at $299/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

SEMrush offers 6 pricing tiers: Free, SEO, Starter, Pro+, Advanced, Semrush for Enterprise. A free plan is available. Paid plans include SEO at $139/month, Starter at $199/month, Pro+ at $299/month. The SEO plan is beginners and individual projects.

Last verified: | Sources: 3 pricing pages and reviews
Know Before You Buy — Try SEMrush Free

SEMrush lists $0-$299/month, but hidden costs like implementation and support add to the total as of November 2026. Key hidden costs: add-on feature paywalls, single-seat plans require full additional subscriptions for teams, cancellation friction and unauthorized post-trial charges. Verified from 3 sources by CostBench.

Hidden Costs Breakdown

1

Add-On Feature Paywalls

high addon

Many advanced Semrush capabilities—including AI writing tools, historical data access, and higher usage limits—require separate purchases on top of the base plan. Users frequently discover key features they expected are behind additional paywalls after subscribing.

g2 · 2023-10-18

They also tend to charge separately for almost every additional feature, user, or limit increase, so the total cost can climb much faster than you'd expect.

trustpilot · 2025-10-01

quite a good tool, but the pricing model is more expensive than others.. especially the new features such as the AI tool - to pay for every single website/project, that is too much..

2

Single-Seat Plans Require Full Additional Subscriptions for Teams

high addon

Every Semrush pricing tier includes only one user seat. Teams where multiple people need access must purchase additional full subscriptions at plan price for each user, effectively multiplying the cost.

reddit · 2024-08-17

Semrush can be expensive for teams since all pricing tiers only include one user (seat)

3

Cancellation Friction and Unauthorized Post-Trial Charges

critical support

Semrush has no self-service cancellation button. Cancellation requires contacting customer service, and numerous users report being charged after believing they successfully canceled—including during or immediately after free trials. The confirmation process is opaque, leading to unexpected subscription renewals.

trustpilot · 2026-01-21

They operate a terrible subscription model - which is very hard to cancel. We tried to cancel it in April of last year, clicked through looked like it was confirmed (its bloody hard to find the right...

trustpilot · 2025-10-08

Don't fall for this scam; they lure you in with a free trial, but make it nearly impossible to cancel online. Even after confirming multiple times, the only way to cancel is through an email they send...

4

Inflexible Refund Policy

medium support

Semrush routinely denies refunds even within days of subscription, particularly for month-to-month plans. Cases escalated internally are closed as final with no appeal path, leaving users with no recourse for unintended charges.

g2 · 2026-01-29

Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as "final," with no reconsideration possible.

trustpilot · 2026-01-22

Don't waste your money. This company has gone downhill so bad it should be studied. It's usefullness has dropped while they raise the price and enact greedy policies (like their refund policy). They a...

5

Database and Keyword Limits Require Frequent Top-Ups

high scaling

Semrush's plans have strict limits on tracked keywords (500-5,000), projects (5-40), and results per report. SEO agencies managing multiple clients quickly exceed these limits and must purchase additional keyword slots ($10/100 keywords) or upgrade to the next tier, which can double costs.

g2 · 2025-10-15

The keyword limits are frustrating. Once you exceed your plan's limit, you need to upgrade...

Frequently Asked Questions

01 What hidden costs should I budget for with SEMrush?

Beyond the license fee, budget for: Add-On Feature Paywalls (10-30% of license costs); Single-Seat Plans Require Full Additional Subscriptions for Teams ($199-$549/user/month (source dated Aug 2024)); Cancellation Friction and Unauthorized Post-Trial Charges ($199-$549 (source dated Jan 2026)); Inflexible Refund Policy ($199-$549 (source dated Jan 2026)). Exact totals depend on your deployment size and negotiated terms.

02 Does SEMrush charge for implementation?

Implementation costs for SEMrush vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does SEMrush support cost?

Semrush has no self-service cancellation button. Cancellation requires contacting customer service, and numerous users report being charged after believing they successfully canceled—including during or immediately after free trials. Estimated impact: $199-$549 (source dated Jan 2026).

04 Are there overage or storage costs with SEMrush?

Overage and storage policies for SEMrush depend on tier limits. Check the sourced cost breakdown above for verified data.

05 What add-ons cost extra with SEMrush?

Add-on pricing for SEMrush varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Try SEMrush Free

Check current SEMrush pricing

Prices and terms change; verify against the live pricing page.

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