G2 Hidden Costs 2026
What they don't show you on the pricing page
G2 costs Free to $299 per month as of June 2026, with 4 plans available including a free tier. Plans: Free (free), and Starter at $299/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
G2 offers 4 pricing tiers: Free, Starter, Professional, Enterprise. A free plan is available. Paid plans include Starter at $299/user/month. The Starter plan is small businesses (1–100 employees) establishing their g2 presence and ready to actively grow reviews.
G2 true cost runs 70% above the listed $0-$299/month price as of June 2026. For a 25-person team, expect ~$76,245 in year-one costs vs the $44,850 base license. Key hidden costs: review growth add-on ($18,000/year) is essential for proactive review collection - core alone doesn't include this, buyer intent data ($40,000-$50,000/year) is separate and can double or triple total costs, typical total cost for core + review growth = $28,000/year minimum. Verified from 11 sources by CostBench.
Example: True Cost for 25 Users
| License (25 × $149.5 × 12) | $44,850/yr |
| Implementation (one-time) | +$15,000–$50,000 |
| Premium Support (20%) | +$8,970/yr |
| Training (25 × $500) | +$12,500 |
| Admin (part-time) | +$15,000–$25,000/yr |
| Estimated Year 1 Total | ~$76,245 |