G2 Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
G2 has a free plan. Paid plans start at $299/month (Starter) and go up to $299/month.
G2 costs Free to $299 per month as of May 2026, with 4 plans available including a free tier. Plans: Free (free), and Starter at $299/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
G2 offers 4 pricing tiers: Free, Starter, Professional, Enterprise. A free plan is available. Paid plans include Starter at $299/user/month. The Starter plan is small businesses (1–100 employees) establishing their g2 presence and ready to actively grow reviews.
Compared to other review management software, G2 is positioned at the mid-market price point.
- Median contract: $18,000/yr from 0 purchases
- Average negotiated discount: 49%
- 10 documented hidden costs beyond list price
How much does G2 cost?
G2 Pricing Overview
G2 has 4 pricing plans, including a free tier. Paid plans range from $0 to $299/month. The Free plan is free and is best for vendors claiming a profile to be discovered by software buyers and collect organic reviews. The Starter plan costs $299/month, best for small businesses (1–100 employees) establishing their g2 presence and ready to actively grow reviews. The Professional plan requires contacting sales for a custom quote and is designed for mid-market b2b software companies that want buyer insights, proof, and pipeline analytics on g2. The Enterprise plan requires contacting sales for a custom quote and is designed for large software companies with multiple products needing custom integrations and enterprise-grade features.
The median G2 customer pays $18,000/year, with an average 49% discount available through negotiation.
There are at least 10 documented hidden costs beyond G2's list price, including implementation, training, and add-on fees.
This pricing was last verified in April 26, 2026 from 11 independent sources.
How G2 Pricing Compares
Compare G2 pricing against top alternatives in Review Management.
All G2 Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | Custom | Vendors claiming a profile to be discovered by software buyers and collect organic reviews |
| Starter | $299 /user/month | Custom | Small businesses (1–100 employees) establishing their G2 presence and ready to actively grow reviews |
| Professional | Contact Sales | Contact Sales | Mid-market B2B software companies that want buyer insights, proof, and pipeline analytics on G2 |
| Enterprise | Contact Sales | Contact Sales | Large software companies with multiple products needing custom integrations and enterprise-grade features |
View all features by plan
Free
- Basic Profile
- 3 Users
- Standard Seller Page
- 'Users Love Us' Badge License
- Basic Review Collection and Syndication
Starter
- Everything in Free
- Single Profile Review Collection
- $100 Gift Card Review Credits
- Custom CTAs
- Upgraded Profile
- Branded Banners + Review Campaigns
- Report, Milestone, and Annual Badge License
- Year 1: $299/month ($2,999/year, 16% discount)
- Year 2: $599/month ($6,000/year)
Professional
- Everything in Starter
- 10 Users
- 3 video reviews
- $500 Gift Card Review Credits
- Single Product Custom CTAs
- Review Management
- Profile Visitor Data
- Premium Seller Pages
- Expanded Support + Account Settings
Enterprise
- Everything in Professional
- Ultimate G2 customization
- Multi-product brand portfolio alignment
- Advanced reviews and market insights
- Custom contract terms
- Dedicated support
Compare G2 vs Alternatives
Before committing to G2, compare pricing with these 3 alternatives in the same category.
Small businesses with 1-3 locations needing basic review management
Full comparisonSmall businesses starting with review and messaging
Full comparisonMulti-location businesses that need comprehensive reputation management with customer survey capabilities across all locations
Full comparisonWhat Companies Actually Pay for G2
The median G2 buyer pays $18,000/year based on 0 verified purchase transactions, with an average 49% savings through negotiation.
with negotiation
How G2 Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| G2 | Free | $299/month |
| Birdeye | $299/month | $449/month |
| Podium | $399/month | $599/month |
| Reputation.com | $80/month | $150/month |
| Trustpilot | Free | $1059/month |
Detailed pricing comparisons:
How to Negotiate G2 Pricing
G2 contracts are negotiable — buyers save an average of 49% off list price. These 1 tactics are sourced from real buyer experiences and procurement specialists.
Vendr data shows buyers save an average of 49% through negotiation. Enterprise software purchases typically offer significant discounts off list price, especially for multi-year commitments or larger user counts.
Vendr pricing data showing 49% average savingsG2 Pricing FAQ
01 How much does G2 cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does G2 have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of G2?
Key features include the items listed in the pricing tiers above.
04 Is G2 worth the price?
Value depends on your specific needs and use case. Compare features across plans.
Is this pricing incorrect? — we'll verify and update it.