Drip Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Drip pricing varies by team size and features, ranging from $0 to $0 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Drip offers 4 pricing tiers: 2,500 contacts, 5,000 contacts, 30,000 contacts, 100,000 contacts. Standard paid plans include 2,500 contacts at $39/month, 5,000 contacts at $89/month, 30,000 contacts at $449/month. The 5,000 contacts plan is growing stores.
Compared to other marketing automation software, Drip is positioned at the budget-friendly price point.
Drip is an e-commerce marketing automation platform designed specifically for online stores. It integrates with Shopify, WooCommerce, BigCommerce, and other platforms to deliver personalized marketing.
All Drip Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| 2,500 contacts contacts: 2500 | $39 /month | $39 /month | Small e-commerce stores |
| 5,000 contacts contacts: 5000 | $89 /month | $89 /month | Growing stores |
| 30,000 contacts contacts: 30000 | $449 /month | $449 /month | Established e-commerce |
| 100,000 contacts contacts: 100000 | $1199 /month | $1199 /month | Large e-commerce businesses |
View all features by plan
2,500 contacts
- Email marketing
- Automation workflows
- Segmentation
- Analytics
5,000 contacts
- All features included
- Unlimited emails
- E-commerce integrations
30,000 contacts
- All features included
- Priority support
100,000 contacts
- All features included
- Dedicated success manager
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Frequently Asked Questions
01 How much does Drip cost?
Drip pricing is based on contacts: $39/month for 2,500 contacts, $89 for 5,000, $449 for 30,000, and $1,199 for 100,000 contacts.
02 Does Drip have a free plan?
Drip offers a 14-day free trial but no permanent free plan.
03 What hidden costs should I expect?
SMS messaging is charged separately. Pricing scales significantly with contact list size. Third-party integrations may require additional fees.
04 Can I negotiate Drip pricing?
Drip offers annual prepayment discounts. Contact sales for volume pricing on large contact lists.
05 Is annual billing cheaper?
Drip offers discounts for annual prepayment, typically 10-15% off monthly rates.
06 Drip vs Klaviyo: Which is cheaper?
Drip and Klaviyo have similar pricing for small lists. Klaviyo offers a free tier (250 contacts) while Drip does not.
07 What is included in Drip?
All Drip plans include email marketing, automation workflows, segmentation, e-commerce integrations, and analytics. The only difference is contact limits.
08 Does Drip offer startup discounts?
Drip occasionally offers promotional discounts for new customers but does not have a formal startup program.