Brevo Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Brevo pricing varies by team size and features, ranging from $0 to $0 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Brevo offers 4 pricing tiers: Free, Starter, Business, Enterprise. Standard paid plans include Free at $0/month, Starter at $25/month, Business at $65/month. The Starter plan is growing businesses with consistent email needs.
Compared to other marketing automation software, Brevo is positioned at the budget-friendly price point.
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, marketing automation, and CRM in a single affordable package. Rebranded from Sendinblue in 2023, Brevo has grown to serve over 500,000 businesses worldwide with a focus on small to mid-size companies that need professional marketing tools without enterprise pricing. Unlike most email platforms that charge per contact, Brevo's unique pricing model charges by email volume while allowing unlimited contacts, making it exceptionally cost-effective for businesses with large lists but moderate sending needs.
Brevo pricing ranges from free for 300 emails/day to $65/month for the Business plan with full marketing automation. The free plan is remarkably generous compared to competitors, offering unlimited contacts, email campaigns, and even transactional email sending. Paid plans start at $25/month for 20,000 emails and scale based on monthly email volume rather than contact count. This pricing structure makes Brevo one of the most affordable options for businesses with databases of 10,000+ contacts who send infrequently.
In this pricing guide, we detail exactly how Brevo's email-based pricing works, when you need to upgrade beyond the free plan, the hidden costs around dedicated IPs and SMS credits, and how Brevo compares to contact-based pricing from competitors like Mailchimp and ActiveCampaign.
All Brevo Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free Emails: 300/day (9,000/month)Contacts: Unlimited | Free | Free 0 | Testing platform or very small sending volumes |
| Starter Emails: 20,000/monthContacts: Unlimited | $25 /month | $22 /monthSave 12% | Growing businesses with consistent email needs |
| Business Emails: 20,000/month (scales with price)Contacts: Unlimited | $65 /month | $58 /monthSave 11% | Marketing teams needing automation and multi-channel campaigns |
| Enterprise Emails: CustomContacts: Unlimited | Contact | Contact | Large organizations with high volume or agency needs |
View all features by plan
Free
- 300 emails per day
- Unlimited contacts
- Email campaigns
- Transactional emails
- SMS campaigns
- Chat
- Basic reporting
Starter
- 20,000 emails/month
- No daily sending limit
- No Brevo logo
- Basic reporting & analytics
- Email support
- A/B testing
- Advanced statistics
Business
- 20,000 emails/month
- Marketing automation
- A/B testing
- Advanced statistics
- Multi-user access
- Landing pages
- Facebook ads
- Retargeting ads
- Phone support
Enterprise
- All Business features
- Custom email volume
- Sub-account management
- Advanced integrations
- SSO (SAML)
- Priority support
- Dedicated account manager
- Personalized onboarding
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Frequently Asked Questions
01 How much does Brevo cost?
Brevo offers a free plan for 300 emails/day with unlimited contacts. Paid plans start at $25/month for 20,000 emails (Starter) and $65/month for Business with marketing automation. Pricing scales based on monthly email volume, not contact count, making it affordable for large lists with moderate sending.
02 Is Brevo really free?
Yes, Brevo offers a genuinely free plan with 300 emails per day (9,000/month), unlimited contacts, and access to email campaigns, transactional emails, and SMS. This is more generous than most competitors. The free plan includes Brevo branding and has limited automation features.
03 How does Brevo pricing work?
Brevo charges based on monthly email volume, not contact count. You get unlimited contacts at every tier and pay only for emails sent. For example, $25/month includes 20,000 emails. If you need more volume, pricing scales: 40,000 emails costs $39/month, 100,000 emails costs $49-99/month depending on features.
04 What's the difference between Starter and Business plans?
Starter ($25/month for 20,000 emails) removes Brevo branding and adds A/B testing with email support. Business ($65/month) adds marketing automation workflows, landing pages, multi-user access, Facebook/retargeting ads, advanced statistics, and phone support. Choose Business if you need automation workflows or multi-channel marketing.
05 How much do SMS messages cost on Brevo?
Brevo SMS pricing varies by country and volume. US SMS costs approximately $0.02-0.035 per message. European SMS costs $0.04-0.10 per message. SMS credits are purchased separately from email plans. The free plan allows SMS sending, but you must purchase credits to actually send messages.
06 Is Brevo cheaper than Mailchimp?
Yes, for most use cases. Brevo charges by email volume (unlimited contacts) while Mailchimp charges by contacts. For example, 10,000 contacts sending 40,000 emails/month costs $39-79 on Brevo vs $100+ on Mailchimp Standard. Brevo's free tier (unlimited contacts, 300 emails/day) is more generous than Mailchimp's (500 contacts, 1,000 emails/month).
07 Does Brevo offer annual billing discounts?
Yes, Brevo offers approximately 10-15% discount for annual billing. For example, Starter costs $25/month billed monthly or $22/month ($264/year) billed annually. Business costs $65/month monthly or $58/month ($696/year) annually. Annual savings increase at higher email volumes.
08 What's included in Brevo's free plan vs paid plans?
Free plan includes 300 emails/day (9,000/month), unlimited contacts, basic campaigns, transactional emails, and chat. Paid plans add: no daily sending limit, no Brevo branding (Starter+), marketing automation (Business+), landing pages (Business+), and phone support (Business+). Free plan automation is limited to basic welcome emails.