Price checkMonthly
Basic$49/moStart$99/moGrow$199/mo
See all 4 plans

All Thinkific Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Basic

  • Unlimited courses, live events, and coaching sessions
  • 1 community with DMs
  • Certificates and assignments
  • Advanced sales tools (bundles, upsells, payment plans)
  • Membership and subscription programs
  • Customizable site design (HTML and CSS)
  • 1 course administrator account
  • 30-day free trial, no credit card required

Start

  • All Basic features
  • 2 course administrator accounts
  • 2% Stripe surcharge (vs 5% on Basic)
  • Up to 10,000 enrolled students

Grow

  • All Start features
  • 3 communities for audience segmentation
  • Remove Thinkific branding across website and products
  • Enhanced analytics with enrollment and engagement insights
  • Invoicing to send, track, and manage payments
  • Group orders for bulk purchases
  • 2 site administrator accounts
  • Third-party integrations via API and webhooks
  • Phone and priority chat support
  • 1% Stripe surcharge

Plus

  • All Grow features
  • Unlimited students
  • SCORM-compliant courses
  • Learning paths with progression mapping
  • Built-in AI teaching assistant
  • Branded mobile app (select plans)
  • Advanced analytics with custom dashboards
  • Single Sign-On (SSO) and advanced security
  • CRM integrations with HubSpot and Salesforce
  • 0% Stripe surcharge
  • Dedicated onboarding and priority support
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What does Thinkific actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$1.2Kper month · $49/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Thinkific's plans, annualized. Custom-priced tiers show a hatched bar.

Basic$588/yr
Start$1.2K/yr
Grow$2.4K/yr
PlusCustom
Real-world benchmark

Buyers actually pay a median of $36K/yr for Thinkific contracts (Vendr deal flow, n=20). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Thinkific costs $49 to $199 per month as of August 2026, with 4 plans available. Plans: Basic at $49/month, Start at $99/month, and Grow at $199/month. Enterprise pricing is available on request. The median contract is $35,958/year based on 20 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Thinkific offers 4 pricing tiers: Basic, Start, Grow, Plus. Paid plans include Basic at $49/month, Start at $99/month, Grow at $199/month. The Start plan is solo creators launching with full commerce tools and lower transaction fees.

Compared to other lms & e-learning software, Thinkific is positioned at the mid-market price point.

  • Median contract: $35,958/yr from 20 purchases Precise
    • 0
  • 7 documented hidden costs beyond list price
  • Contracts auto-renew — Not clearly disclosed; users report the UI shows 'no active subscription' after attempted cancellation while billing continues
Last verified: | Sources: 1 pricing pages and reviews

How much does Thinkific cost?

Thinkific pricing starts at $49/month across 4 plans, with enterprise pricing available on request. Plans include Basic at $49/month, Start at $99/month, Grow at $199/month, Plus (custom pricing).

Thinkific Pricing Overview

Thinkific has 4 pricing plans ranging from $49 to $199/month. The Basic plan costs $49/month, best for hobbyists and first-time creators wanting a low-cost entry point. The Start plan costs $99/month, best for solo creators launching with full commerce tools and lower transaction fees. The Grow plan costs $199/month, best for growing businesses needing white-label branding and deeper analytics. The Plus plan requires contacting sales for a custom quote and is designed for enterprise teams needing sso, scorm, branded mobile apps, and dedicated support.

Thinkific contracts auto-renew, with a Monthly or annual minimum commitment.

The median Thinkific customer pays $35,958/year based on 20 verified purchases.

There are at least 7 documented hidden costs beyond Thinkific's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 9, 2026 from 1 independent source.

Try Thinkific Free

Thinkific pricing starts at $49/month (Basic), $99/month (Start), and $199/month (Grow) on monthly billing — or $36, $74, and $149/month respectively when billed annually. A Plus plan with custom enterprise pricing is available for larger organizations. All plans include a 30-day free trial with no credit card required.

Thinkific is an online course and community platform used by over 50,000 creators and businesses to build, sell, and scale digital learning products. Key differentiators include zero platform transaction fees when using Thinkific Payments, full HTML/CSS design control, and no per-student revenue share on any plan.

Using your own Stripe account instead of Thinkific Payments triggers a surcharge: 5% on Basic, 2% on Start, and 1% on Grow. These surcharges apply in the US, Canada, UK, and EU on the first $1 million in annual sales. Standard Stripe processing fees (2.9% + $0.30/transaction) apply regardless of plan. Thinkific discontinued its free plan and now offers only the 30-day trial across paid tiers.

How Thinkific Pricing Compares

Compare Thinkific pricing against top alternatives in LMS & E-Learning.

Kajabi $143.0-$499.0/user/mo Compare → Mighty Networks $49-$360/user/mo Compare → Podia $39-$89/user/mo Compare →

Compare Thinkific vs Alternatives

Before committing to Thinkific, compare pricing with these 3 alternatives in the same category.

VSKajabi
From $143.0/user/mo

Solo creators testing their first digital product with an all-in-one platform

Full comparison
VSMighty Networks
From $49/user/mo

Community builders starting a paid or free community without course needs

Full comparison
VSPodia
From $39/user/mo

New creators selling their first digital products with simple needs

Full comparison

All Thinkific alternatives & migration guides

What Companies Actually Pay for Thinkific

The median Thinkific buyer pays $35,958/year based on 20 verified purchase transactions.

What companies actually pay $35,958/yr Median across 20 purchases Precise
0
Review scores
TrustRadius 7.9out of 10 (10)
Trustpilot 1.2out of 5 (20)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Customer support is unresponsive or effectively non-existentUnexpected charges after trial cancellation or subscription cancellationThinkific Payments funds withheld after KYC or approval denied post-launchSilent checkout failures causing invisible revenue loss with no alerting
Source: Vendr buyer database — median calculated from 20 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Thinkific Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo Creator — Free Plan with Paid Course Sales $0 Year 1 total

Single creator running 1 course with paid enrollment. Revenue from sales is subject to transaction fees rather than a flat subscription.

Growing Creator — Basic Plan $49 Year 1 total
$588/year at monthly billing
Total $49

Creator moving past the free tier to eliminate transaction fees and unlock multiple courses. Best for creators generating consistent revenue where transaction fees would exceed $49/month.

Established Course Business — Start Plan $99 Year 1 total
$1,188/year at monthly billing
Total $99

Course business needing expanded feature access, additional admins, and community capabilities. Start plan at $99/month unlocks more advanced creator tools.

Scaling Business With Communities — Grow Plan $199 Year 1 total
$2,388/year at monthly billing
Total $199

Scaling creator or team needing memberships, advanced integrations, and bulk order capabilities. Note: community add-ons may add further cost beyond the base Grow plan price.

Enterprise — Plus Plan Custom pricing (contact Thinkific sales) Year 1 total
contact Thinkific sales
Total Custom pricing (contact Thinkific sales)

Large organizations requiring SSO, dedicated support, white-label options, and custom contract terms. Pricing is negotiated directly with Thinkific.

Thinkific free tier data

How Thinkific Pricing Compares

Software Starting Price Top Price
Thinkific $49/month $199/month
Coursera for Business $33.25/user/month $33.25/user/month
Kajabi $143/month $499/month
Mighty Networks $79/month $179/month
Podia $42/month $150/month
Teachable $29/month $399/month

Detailed pricing comparisons:

Browse all LMS & E-Learning pricing →

7 Thinkific Hidden Costs Beyond the List Price

Beyond the listed price, Thinkific has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Auto-Renewal Charges After Trial or Cancellation $99-$1,200
    critical 4 sources
    Trustpilot "i never published a single thing but they still charged my card for 2 whole years anyway."
    Trustpilot "I get a charge for $99 earlier this week. I log back on to ensure I don't have any subscriptions - still says zero."
    Trustpilot "yesterday i was charged an ANNUAL fee of over £900 - no explanation and they have totally ignored all communication."
    Trustpilot "Just got slammed with a completely outrageous €97 charge for a "Monthly Start" plan from Thinkific — even though we never ran a single test, never used the platform, and never touched any trial."
  • Thinkific Payments KYC Rejection Risk $500-$5,000
    critical 4 sources
    Trustpilot "Thinkific Payments requires mandatory KYC (Know Your Customer) verification through a third-party financial company called Sage Approval is not guaranteed You can be rejected after your course is fully built and launched If rejected, you cannot ac..."
    Trustpilot "Customer service is non-existent. They've been withholding my money for nearly a month now for no reason, even though my KYC is completed."
    Trustpilot "My money has been held for weeks even though I completed every verification they asked for."
    Trustpilot "Terrible experience, customer service is basically non exisitent. They have witheld my funds for nearly a month now for no reason. I have done the KYC."
  • Transaction Fees on Free Plan 10% of course revenue
    high 1 source
    Trustpilot "Site is a scam the free trial locks you in and cancelling doesn't work."
  • Community Features Sold as Paid Add-On 10-25% of license costs
    medium 1 source
    TrustRadius "Having a second community adds a lot to the yearly cost of Thinkific."
  • Feature Lock-Up Requiring Repeated Plan Upgrades 20-100% of license costs
    high 2 sources
    Trustpilot "even when you upgrade your plan, important features all of a sudden belong to a even more expensive plan and remain locked or restricted."
    TrustRadius "I wish bulk orders could be available for ALL plans not only the higher paying plans."
  • Price Increases Over Time 10-30% of license costs
    medium 1 source
    TrustRadius "The original price was good, but with new features (that I don't need) it is starting to get expensive."
  • Checkout Failures Causing Silent Revenue Loss 5-20% of course revenue
    high 2 sources
    Trustpilot "A customer who hits that has no idea whether they were charged. On my end there is no record they ever tried. A failed sale looks exactly like someone who changed their mind. No report, no log, no alert."
    Trustpilot "400 interested buyers clicked through to purchase, fully intending to sign up. Do you know how many sales I actually got? Two."
Tip

Ask your Thinkific sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Trustpilot Consumer reviews TrustRadius Enterprise reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 25 source citations total.

Thinkific Contract Terms

Thinkific contracts auto-renew. Changes require Not clearly disclosed; users report the UI shows 'no active subscription' after attempted cancellation while billing continues. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Not clearly disclosed; users report the UI shows 'no active subscription' after attempted cancellation while billing continues
Minimum Commitment Monthly or annual
Mid-Term Downgrade Not allowed
Payment Terms Monthly billing or annual upfront
Price Escalation Users report plan prices have increased over time as new features are added to the platform
Note

Not directly addressed in available source data

Based on 4 verified sources

How to Negotiate Thinkific Pricing

Thinkific contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Commit to Annual Billing high success

Annual billing commitments typically unlock meaningful savings versus month-to-month pricing on SaaS platforms. Given the multiple reports of billing difficulties on Thinkific, ensure you fully understand the cancellation and refund terms before committing to an annual plan, and get any key feature commitments confirmed in writing.

Platform pricing structure and Trustpilot billing complaints (2026)
Validate Checkout and Payments Before Committing high success

Before launching and paying for a plan, test the full purchase checkout flow end-to-end with a live transaction. Multiple users report silent checkout failures that caused catastrophic launch-day revenue loss. Verify Thinkific Payments KYC approval status before building your full course catalog, since rejection after launch has no remedy.

Trustpilot reviews (Jun–Jul 2026) on checkout failures and KYC revocation
Use Free Plan to Validate Before Paying high success

Thinkific's free forever plan lets you build and test 1 course with unlimited students before committing to a paid plan. Use this window to validate the course builder, test the checkout flow, and confirm KYC approval through Thinkific Payments — all before paying anything. The $1 + 10% transaction fee on free-plan sales will make the cost-benefit of upgrading to Basic ($49/month) obvious quickly.

Thinkific free tier structure
Negotiate Community Add-On Into Base Plan medium success

If you need community features, negotiate to have the community add-on bundled into your annual plan price at signup rather than paying for it as a separate line item. Users report this add-on adds significantly to annual costs. Use this as a lever when comparing Thinkific to competitors that include communities natively.

TrustRadius review (Apr 2025) on community add-on costs
Get Feature Inclusions Confirmed in Writing medium success

Before upgrading or signing an annual plan, ask your account representative to confirm in writing exactly which features are included at your tier and for how long. Users report features migrating to higher plans mid-subscription, creating unexpected upgrade pressure. Written confirmation gives you grounds for a credit or freeze if features are later moved.

Trustpilot review (Jan 2026) and TrustRadius review (Jun 2025) on feature lock escalation
High success Medium Low / difficult

Full negotiation guide →

Thinkific Price History

Pricing changes CostBench has tracked for Thinkific, verified across 2 snapshots going back to 2026Q1.

  1. Thinkific price decrease

    Highest tier decreased from $499 to $199/month

    -60.1%

  2. Thinkific tier restructure

    Changed from 5 to 4 pricing tiers

Price stable over 0.4 years

View Thinkific's full price history →

Thinkific Pricing FAQ

01 How much does Thinkific cost per month in 2026?

Thinkific has three publicly priced plans: Basic at $49/month, Start at $99/month, and Grow at $199/month (all monthly billing). Annual billing reduces those to $36, $74, and $149/month respectively. A Plus plan for enterprise customers requires a custom sales quote.

02 Does Thinkific have a free plan?

No. Thinkific discontinued its free plan and now offers a 30-day free trial on all paid plans (Basic, Start, and Grow) with no credit card required. The most affordable paid option is Basic at.

03 Does Thinkific charge transaction fees?

Thinkific charges 0% platform fees when you use Thinkific Payments. If you use your own Stripe account, surcharges apply: 5% on Basic, 2% on Start, and 1% on Grow. Standard Stripe processing fees (2.9% + $0.30 per transaction) also apply on all plans.

04 How much does Thinkific save with annual billing?

Annual billing saves approximately 25-27% across all plans. Basic drops from $49 to $36/month ($432/year), Start from $99 to $74/month ($888/year), and Grow from $199 to $149/month ($1,788/year).

05 What is the difference between Basic, Start, and Grow plans?

Basic ($49/mo) is the entry-level tier with core course creation and 1 community. Start ($99/mo) adds a second course admin account and cuts the Stripe surcharge from 5% to 2%. Grow ($199/mo) removes Thinkific branding, adds 3 communities, enhanced analytics, invoicing, API/webhook access, and reduces the Stripe surcharge to 1%.

06 How many students can you have on Thinkific?

All three standard plans (Basic, Start, Grow) support up to 10,000 enrolled students. The Plus enterprise plan offers unlimited student capacity and is priced on a custom basis.

07 Is Thinkific Payments available to everyone?

No. Thinkific Payments requires KYC verification through a third-party company called Sage, and approval is not guaranteed. Creators have been permanently rejected after fully building and launching their course, with no appeal pathway. This risk is not disclosed on Thinkific's marketing pages or in their onboarding training. If rejected, you'll need to configure an alternative payment processor. Test and confirm your payment approval before investing heavily in course creation.

08 How hard is it to cancel a Thinkific subscription?

Multiple users report significant difficulty confirming cancellation. The dashboard may show 'no active subscription' while billing continues. Users have been charged months or years after believing they cancelled, and support has reportedly refused refunds. If you're cancelling, confirm through account settings, follow up by email with written confirmation, and monitor your card statements for subsequent charges.

09 What features are available on the free Thinkific plan?

The free plan includes 1 course, unlimited students, a basic course builder, and student management. It does not include certificates, memberships, course bundles, or multiple admin users. All paid sales on the free plan are subject to a $1 + 10% transaction fee. The free plan is suited for testing the platform or running a single free course.

10 Can I get a refund from Thinkific if I was charged unexpectedly?

Based on user reports, Thinkific's refund policy is applied inconsistently, and multiple users report being denied refunds even after documented evidence of cancelled accounts or unused subscriptions. Several users escalated to their banks or payment providers to dispute charges. Contact support immediately if you notice an unexpected charge, document all communication, and if unresolved, dispute the charge through your card issuer.

11 Does Thinkific integrate with email marketing platforms?

Thinkific integrates with platforms such as Kit (formerly ConvertKit), Stripe, and PayPal through native integrations and Zapier. However, Thinkific does not have its own built-in email marketing platform — you'll need a separate email tool for campaigns and automations, connected via Zapier or native integration.

Is this pricing incorrect? — we'll verify and update it.