Kajabi Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Kajabi pricing: Basic $179, Growth $249, Pro $499/mo.
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Is Kajabi a fit?
Derived from this product's own pricing and contract record — not a review.
Best for
- Creators whose business is working and need core tools to reach more people
- Revenue-generating creators ready to automate, elevate, and scale
- Established businesses needing higher limits, customization, and dedicated support
Not a fit if
- Your budget cannot absorb renewal increases — No published schedule for price increases.
All Kajabi Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Basic checked Oct 28, 2026 products: 5contacts: 2500 | $179 /month | $143 /monthbilled annuallySave 20% | Creators whose business is working and need core tools to reach more people |
| Verified on Kajabi's pricing page · checked Oct 28, 2026 $179/mo: “$179 /mo*”$143/mo billed annually: “$143 /mo* Billed annually ($179/mo)”
Get this price at Kajabi →
| |||
| What's included at Basic Best for: Creators whose business is working and need core tools to reach more people
Limits
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| Growth checked Oct 28, 2026 products: 50contacts: 25000 | $249 /month | $199 /monthbilled annuallySave 20% | Revenue-generating creators ready to automate, elevate, and scale |
| Verified on Kajabi's pricing page · checked Oct 28, 2026 $249/mo: “$249 /mo*”$199/mo billed annually: “$199 /mo* Billed annually ($249/mo)”
Get this price at Kajabi →
| |||
| What's included at Growth Best for: Revenue-generating creators ready to automate, elevate, and scale
Limits
| |||
| Pro checked Oct 28, 2026 products: unlimitedcontacts: 100000 | $499 /month | $399 /monthbilled annuallySave 20% | Established businesses needing higher limits, customization, and dedicated support |
| Verified on Kajabi's pricing page · checked Oct 28, 2026 $499/mo: “$499 /mo*”$399/mo billed annually: “$399 /mo* Billed annually ($499/mo)”
Get this price at Kajabi →
| |||
| What's included at Pro Best for: Established businesses needing higher limits, customization, and dedicated support
Limits
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View all features by plan (compare side-by-side)
Basic
- 5 products
- 1 website
- 1 community
- Up to 2,500 contacts
- 2 admin users
- Unlimited marketing emails
- Unlimited landing pages
- Unlimited funnels
- Unlimited access groups
- Custom domain
- Affiliate programs
- Checkout pages
- Payment integrations
Growth
- 50 products
- 1 website
- 1 community
- Up to 25,000 contacts
- 11 admin users
- Unlimited marketing emails
- Unlimited landing pages
- Unlimited funnels
- Unlimited access groups
- Advanced automations
- Cohort courses
- 500 AI credits
- Included branded mobile app
Pro
- Unlimited products
- 3 websites
- 3 communities
- Up to 100,000 contacts
- 26 admin users
- Unlimited marketing emails
- Unlimited landing pages
- Unlimited funnels
- Unlimited access groups
- Custom code editor
- API included
- Video transcriptions and translations
- 1,000 AI credits
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List price by tier (annualized, per license)
Per-license list price across Kajabi's plans, annualized. Custom-priced tiers show a hatched bar.
Buyers actually pay a median of $1.2K/yr for Kajabi contracts (Vendr deal flow, n=155). That's a contract total — the more seats, the more leverage to negotiate down.
Kajabi pricing: Basic $179, Growth $249, Pro $499/mo. Plans: Basic at $179/month, Growth at $249/month, and Pro at $499/month. The median contract is $1,164/year based on 155 community cost mentions.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Kajabi offers 3 pricing tiers: Basic, Growth, Pro. Paid plans include Basic at $179/month, Growth at $249/month, Pro at $499/month. The Growth plan is revenue-generating creators ready to automate, elevate, and scale.
Compared to other lms & e-learning software, Kajabi is positioned at the premium price point.
- Median contract: $1,164/yr from 155 purchases Precise
- 1 documented hidden costs beyond list price
- Contracts auto-renew — Must cancel before trial period ends to avoid charges
How much does Kajabi cost?
Kajabi Pricing Overview
Kajabi has 3 pricing plans ranging from $179 to $499/month. The Basic plan costs $179/month, best for creators whose business is working and need core tools to reach more people. The Growth plan costs $249/month, best for revenue-generating creators ready to automate, elevate, and scale. The Pro plan costs $499/month, best for established businesses needing higher limits, customization, and dedicated support.
Kajabi contracts auto-renew, with a None specified, monthly or annual options available minimum commitment, requiring Must cancel before trial period ends to avoid charges notice to cancel.
The median Kajabi customer pays $1,164/year based on 155 community cost mentions.
There are at least 1 documented hidden costs beyond Kajabi's list price, including implementation, training, and add-on fees.
This pricing was last verified in October 28, 2026 from 3 independent sources.
Kajabi is a premium all-in-one platform for knowledge entrepreneurs, combining online courses, email marketing, landing pages, sales funnels, community, and website building in a single tool. Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi has processed over $7 billion in creator revenue and serves tens of thousands of knowledge businesses. The platform is known for eliminating the need to piece together multiple tools.
Kajabi offers three plans, ranging from $143 to $399 per month when billed annually. The key differentiator is that Kajabi includes built-in email marketing, which can reduce the need for separate email tools that competitors often require. However, the higher base price means Kajabi is best suited for creators committed to building a serious knowledge business.
How Kajabi Pricing Compares
Compare Kajabi pricing against top alternatives in LMS & E-Learning.
Compare Kajabi vs Alternatives
Before committing to Kajabi, compare pricing with these 3 alternatives in the same category.
Community builders starting a paid or free community without course needs
Full comparisonNew creators selling their first digital products with simple needs
Full comparisonNew course creators testing their first online course
Full comparisonWhat Companies Actually Pay for Kajabi
The median Kajabi buyer pays $1,164/year based on 155 community cost mentions.
Kajabi Cost by Company Size
Example costs for teams of different sizes. Each figure is labelled with the period it covers.
Basic plan at $143/month (annual) with built-in tools and 5 products. Kajabi Payments processing is 2.9% + $0.30 per transaction. No need for separate email or funnel tools.
A creator launching their first course with a small email list of 200 subscribers.
Basic plan at $143/month (billed annually), or $179/month billed monthly, with built-in email marketing, funnels, and an affiliate program. Payment processing fees are additional and scale with sales volume. Using separate course, email, and funnel tools instead would mean several subscriptions with less integration.
A creator with 5 courses and 2,000 email subscribers who needs funnels and email automation.
Growth plan at $199/month (billed annually; $2,388 per year, which is $199 × 12), or $249/month billed monthly, with advanced automations. Payment processing fees are additional and scale with sales volume. An all-in-one platform can replace several separate tool subscriptions.
A team of 5 running 20 courses with 15,000 contacts and substantial monthly sales.
Pro plan at $399/month (annual) with 3 websites, unlimited products, 100K contacts, API access + Kajabi Payments processing = ~$1,500-2,500/month depending on revenue. Custom code editing enables full brand differentiation.
An agency running 3 brand websites with 50+ products and 80,000 contacts.
How Kajabi Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Kajabi | $179/month | $499/month |
| Canvas by Instructure | Custom | Custom |
| Cornerstone Learning | Custom | Custom |
| Coursera for Business | $19.95/user/month | $19.95/user/month |
| Docebo (extended) | Custom | Custom |
| Learnworlds | $29/month | $299/month |
Detailed pricing comparisons:
Kajabi Contract Terms
Kajabi contracts auto-renew. Changes require Must cancel before trial period ends to avoid charges. These terms are sourced from verified buyer experiences.
Users can switch between plans
How to Negotiate Kajabi Pricing
Kajabi contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Mention specific competitor rates from platforms like Teachable, Thinkific, or other course platforms when negotiating. Sales teams are aware of competitive pressure and may offer discounts to match or beat competitor pricing.
Vendr community insightsDemonstrate commitment to the platform by discussing long-term usage plans. Users who committed to annual billing while emphasizing loyalty secured up to 15% discounts beyond the standard annual savings.
Vendr community insightsUse the trial period to negotiate better rates before committing. This is when you have the most leverage as a prospective customer.
Trustpilot review patternsKajabi Price History
Pricing changes CostBench has tracked for Kajabi, verified across 2 snapshots going back to 2026Q1.
-
Kajabi tier restructure
Changed from 4 to 3 pricing tiers
Price stable over 0.5 years
View Kajabi's full price history →
Kajabi Pricing FAQ
01 How much does Kajabi cost in 2026?
Kajabi offers three plans: Basic at $179/month ($143/month billed annually), Growth at $249/month ($199/month billed annually), and Pro at $499/month ($399/month billed annually). Annual billing lowers the monthly equivalent on every tier.
02 Does Kajabi have a free plan?
No, Kajabi does not offer a free plan. They provide a 30-day free trial on any plan, which is longer than most competitors. The lowest-cost entry point is the Basic plan at $143/month when billed annually.
03 Does Kajabi include email marketing?
Yes, Kajabi includes built-in email marketing with unlimited emails on all plans - this is a major advantage over Teachable and Thinkific, which require separate email tools costing $13-$249/month extra. However, your contact list is capped by your plan tier (250 to 100,000 contacts).
04 Is Kajabi worth the higher price?
Kajabi is worth it if you need an all-in-one platform combining courses, email marketing, landing pages, funnels, and community in one tool. When you factor in the cost of adding Mailchimp ($13-$399/mo), ClickFunnels ($97-$249/mo), and community tools ($39-$89/mo) to cheaper platforms, Kajabi can be more cost-effective at the Growth tier and above.
05 Why did Kajabi raise its prices in 2026?
Kajabi raised prices in January 2026 for the first time in 10 years, citing the platform's evolution from a course-only tool to an all-in-one business platform. New features include cohort courses, video translations, comment-to-DM, and API access. Existing users on legacy plans saw increases of 20-40%.
06 What is the difference between Kajabi Payments and Stripe?
Kajabi Payments is Kajabi's built-in payment processor charging 2.7-2.9% + $0.30 per transaction. Using Stripe or PayPal directly adds an extra 0.5-2% surcharge on top of Stripe's own fees (2.9% + $0.30). Using Kajabi Payments is cheaper overall and avoids the third-party surcharge.
07 Is Kajabi worth the high price compared to alternatives?
Kajabi's value depends on your needs. At $179/month for the Basic plan ($143/month billed annually), it is significantly more expensive than many lighter-weight course platforms. However, Kajabi includes marketing automation, email marketing, and sales funnel tools in one platform. It's best suited for established businesses already generating revenue who value integrated functionality over lowest cost. If you're just starting out or on a tight budget, more affordable alternatives may be a better fit until you can justify Kajabi's premium pricing.
08 What's the difference between monthly and annual pricing?
Kajabi offers approximately 20% savings when you pay annually versus monthly. For example, the Basic plan is $179/month or $143/month when billed annually (saving $432/year). The Growth plan is $249/month or $199/month annually (saving $600/year). Annual billing requires upfront payment but provides significant cost savings for committed users.
09 Can I get a refund if I'm not satisfied?
Based on user experiences, Kajabi has a strict no-refund policy, especially for users who forgot to cancel their trial or subscription. Multiple users reported being denied refunds even when they hadn't used the platform. One user stated 'Zero empathy' when requesting a refund after forgetting to cancel their trial subscription.
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